banasthali vidyapith - 103.214.128.131

BANASTHALI VIDYAPITH

Master of Design

Curriculum Structure

First Semester Examination, December, 2019

Second Semester Examination, April/May, 2020

Third Semester Examination, December, 2020

Fourth Semester Examination, April/May, 2021

BANASTHALI VIDYAPITH

P.O. BANASTHALI VIDYAPITH (Rajasthan)-304022

July, 2019 114

2

No. F. 9-6/81-U.3

Government of India

Ministry of Education and Culture

(Department of Education)

New Delhi, the 25th October, 1983

N O T I F I C A T I O N

In exercise of the powers conferred by Section 3 of the University

Grants Commission Act, 1956 (3 of 1956) the Central Government,

on the advice of the Commission, hereby declare that Banasthali

Vidyapith, P. O. Banasthali Vidyapith, (Rajasthan) shall be deemed

to be a University for the purpose of the aforesaid Act.

Sd/-

(M. R. Kolhatkar) Joint Secretary of the Government of India

N O T I C E

Changes in Bye-laws/Syllabi and Books may from time to time be

made by amendment or remaking, and a Candidate shall, except in

so far as the Vidyapith determines otherwise, comply with any

change that applies to years she has not completed at the time of

change.

© BANASTHALI VIDYAPITH

3

Sl. No. Contents Page No.

1 Programme Educational Objectives

4

2 Programme Outcomes

5

3 Curriculum Structure

6

4 Evaluation Scheme and Grading System

10

5 Syllabus

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4

Programme Educational Objectives

The M.Des programme is supported by UGC under Innovative Programme

from 2013. It offers courses that endeavor to develop student’s Knowledge

and skills in a wide range of interdisciplinary studies such as

Communication Design, Fashion and Lifestyle Design and Interior

Design.

The curriculum has identified essential competencies in the respective areas

for which holistic education will be provided to the students.

The main objectives of the Master of Design Programme are:

To create Designers so that they can work in a wide range of

Multi-disciplinary areas and with diverse team members to achieve

holistic and sustainable goals.

This Programme is Project-oriented (10-month Industry Training),

Human-centered and Interactive in approach. It culminates in

Industry based projects with a view to connect students with

Industry and develop their skills and confidence to work towards

real-time objectives.

An Interdisciplinary Programme which aims to impart knowledge

and develop capacities of the students from different

streams/departments through employment oriented higher

education.

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Programme Outcomes

PO1: Interdisciplinary approach: Possess interdisciplinary approach in

their thinking and find creative solutions

PO2: Advanced Level: Achieve/Go to next levels in their own design

field for the purpose of either education, research or branching into

specialized field.

PO3: Multi-discipline: To be able to contribute in a multi-discipline or

cross-discipline projects.

PO4: Research Orientation: To be able to do Research, analyse

problems, find suitable solutions by Research/Design Process & be

able to articulate them.

PO5: Awareness of global issues: To be aware of the global issues

related to Sustainability, socially relevant & human centric factors.

PO6: Design Ethics: Apply ethical principles in professional, personal

and social contexts.

PO7 Professional Identity: Understand, analyze and communicate the

value of their professional roles in society

PO8: Communication: Communicate effectively with the Design

Community and with society at large, such as, being able to

comprehend and write effective, make effective presentations and

documentation, and give and receive clear instructions.

PO9: Environment and sustainability: Understand the impact of the

professional Design solutions in societal and environmental

contexts, and demonstrate the knowledge of, and need for human-

centric sustainable development.

PO10: Critical Thinking: Take informed actions after identifying the

assumptions that frame our thinking and actions, checking out the

degree to which these assumptions are accurate and valid, and

looking at our ideas and decisions (intellectual, organizational, and

personal) from different perspectives.

PO11: Self-directed and Life-long Learning: Acquire the ability to

engage in independent and life-long learning in the broadest context

socio-technological changes.

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Curriculum Structure

Master of Design Semester - I

Course Code Course Name L T P C * DES 502 Contemporary Global Issues 4 0 0 4

DES 504 Materials and Techniques 2 0 0 2

DES 504L Materials and Techniques Lab 0 0 4 2

DES 512 Study of Innovation, Visualization and 2 0 0 2

conceptualization

DES 512L Study of Innovation, Visualization and 0 0 4 2

conceptualization Lab

Discipline Elective - I 0 0 6 3

Discipline Elective - II 0 0 6 3

Discipline Elective - III 0 0 6 3

Semester Total : 8 0 26 21

Semester - II

Course Code Course Name L T P C * DES 503 Marketing and Entrepreneurship 4 0 0 4

DES 511 Research and Documentation 4 0 0 4

DES 501L Advanced Representation Techniques Lab0 0 6 3

Discipline Elective - IV 0 0 6 3

Discipline Elective - V 0 0 6 3

Discipline Elective - VI 0 0 6 3

Open Elective 0 0 6 3


Semester - III

Course Code Course Name L T P C * DES 605P/ UIL Project-I/ Dissertation-I 0 0 48 24

DES 603D

Reading Elective-I 0 0 0 2


Semester - IV

Course Code Course Name L T P C * DES 606P/ UIL Project-II/Dissertation-II 0 0 48 24

604D

Reading Elective-II 0 0 0 2


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List of Discipline Elective

Course Code Course Name L T P C*

DES 513L 3D Application Design 0 0 6 3

DES 514L Advanced Draping Techniques 0 0 6 3

DES 515L Advanced Pattern Making 0 0 6 3

DES 516L Advertising Campaign (Planning

and Design)

0 0 6 3

DES 517L Animation Design 0 0 6 3

DES 518L Architectural Drafting 0 0 6 3

DES 519L Audio Visual Media Design 0 0 6 3

DES 520L Brand Identify Design 0 0 6 3

DES 521L Design Anthropology 0 0 6 3

DES 522L Fabric Weaving and Quality

Assurance

0 0 6 3

DES 351L Furniture Design 0 0 6 3

DES 524L Garment Construction and Quality

Assurance

0 0 6 3

DES 525L Graphic Design 0 0 6 3

DES 526L Interaction Design and

Management

0 0 6 3

DES 527L Interior Structures 0 0 6 3

DES 528L Lightning Design 0 0 6 3

DES 529L Textile Processing 0 0 6 3

DES 530L Textile Testing 0 0 6 3

DES 531L User Experience Design 0 0 6 3

DES 532L User Interfaces Design (Web and

Mobile)

0 0 6 3

DES 533L VFX 0 0 6 3

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List of Reading Elective

Course Code Course Name L T P C*

DES 432R Introduction to Behavioral Science 0 0 0 2

DES 433R Introduction to Intellectual property

Rights (IPR) 0 0 0 2

DES 523R Fundamental of Retail

Management 0 0 0 2

DES 434R Management Information System 0 0 0 2

* L - Lecture hrs/week; T - Tutorial hrs/week;

P-Project/Practical/Lab/All other non-classroom academic activities,

etc. hrs/week; C - Credit Points of the Course

Student can opt open (Generic) elective from any discipline of the

Vidyapith with prior permission of respective heads and time table

permitting.

Every Student shall also opt for:

Five Fold Education: Physical Education I, Physical Education II,

Five Fold Education: Aesthetic Education I, Aesthetic Education II,

Five Fold Education: Practical Education I, Practical Education II

one each semester

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Five Fold Activities

Fine Arts Physical Education and Sports

BVFF 101 Classical Dance (Bharatnatyam) BVFF 201 Aerobics

BVFF 102 Classical Dance (Kathak) BVFF 202 Archery

BVFF 103 Classical Dance (Manipuri) BVFF 203 Athletics

BVFF 104 Creative Art BVFF 204 Badminton

BVFF 105 Folk Dance BVFF 205 Basketball

BVFF 106 Music-Instrumental (Guitar) BVFF 206 Cricket

BVFF 107 Music-Instrumental (Orchestra) BVFF 207 Equestrian

BVFF 108 Music-Instrumental (Sarod) BVFF 208 Flying - Flight Radio Telephone

Operator's Licence (Restricted)

BVFF 109 Music-Instrumental (Sitar) BVFF 209 Flying - Student Pilot's Licence

BVFF 110 Music-Instrumental (Tabla) BVFF 229 Aeromodelling

BVFF 111 Music-Instrumental (Violin) BVFF 210 Football

BVFF 112 Music-Vocal BVFF 211 Gymnastics

BVFF 113 Theatre BVFF 212 Handball

BVFF 213 Hockey

Social Service and Extension Activities BVFF 214 Judo

BVFF 301 Banasthali Sewa Dal BVFF 215 Kabaddi

BVFF 302 Extension Programs for Women Empowerment

BVFF 216 Karate – Do

BVFF 303 FM Radio BVFF 217 Kho-Kho

BVFF 304 Informal Education BVFF 218 Net Ball

BVFF 305 National Service Scheme BVFF 219 Rope Mallakhamb

BVFF 306 National Cadet Corps BVFF 220 Shooting

BVFF 221 Soft Ball

BVFF 222 Swimming

BVFF 223 Table Tennis

BVFF 224 Tennis

BVFF 225 Throwball

BVFF 226 Volleyball

BVFF 227 Weight Training

BVFF 228 Yoga

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Evaluation Scheme and Grading System

Continuous Assessment (CA)

(Max. Marks)

End-Semester

Assessment

(ESA)

(Max. Marks)

Grand Total

(Max. Marks)

Assignment Periodical Test Total

(CA) I II I II

10 10 10 10 40 60 100

In all theory, laboratory and other non classroom activities (project,

dissertation, seminar, etc.), the Continuous and End-semester assessment

will be of 40 and 60 marks respectively. However, for Reading Elective,

only End semester exam of 100 marks will be held. Wherever desired, the

detailed breakup of continuous assessment marks (40), for project,

practical, dissertation, seminar, etc shall be announced by respective

departments in respective student handouts.

Based on the cumulative performance in the continuous and end-semester

assessments, the grade obtained by the student in each course shall be

awarded. The classification of grades is as under:

Letter Grade Grade Point Narration

O 10 Outstanding

A+ 9 Excellent

A 8 Very Good

B+ 7 Good

B 6 Above Average

C+ 5 Average

C 4 Below Average

D 3 Marginal

E 2 Exposed

NC 0 Not Cleared

Based on the obtained grades, the Semester Grade Point Average shall be

computed as under:

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Where n is the number of courses (with letter grading) registered in the

semester, CCi are the course credits attached to the ith course with letter

grading and GPi is the letter grade point obtained in the ith course. The

courses which are given Non-Letter Grades are not considered in the

calculation of SGPA.

The Cumulative Grade Point Average (CGPA) at the end of each semester

shall be computed as under:

Where n is the number of all the courses (with letter grading) that a student

has taken up to the previous semester.

Student shall be required to maintain a minimum of 4.00 CGPA at the end

of each semester. If a student's CGPA remains below 4.00 in two

consecutive semesters, then the student will be placed under probation and

the case will be referred to Academic Performance Review Committee

(APRC) which will decide the course load of the student for successive

semester till the student comes out of the probationary clause.

To clear a course of a degree program, a student should obtain letter grade

C and above. However, D/E grade in two/one of the courses throughout the

UG/PG degree program respectively shall be deemed to have cleared the

respective course(s). The excess of two/one D/E course(s) in UG/PG degree

program shall become the backlog course(s) and the student will be

required to repeat and clear them in successive semester(s) by obtaining

grade C or above.

After successfully clearing all the courses of the degree program, the

student shall be awarded division as per following table.

Division CGPA

Distinction 7.50 and above

First Division 6.00 to 7.49

Second Division 5.00 to 5.99

Pass 4.00 to 4.99

CGPA to % Conversion Formula: % of Marks Obtained = CGPA * 10

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First Semester

DES 502 Contemporary Global Issues

Max. Marks : 100 L T P C

(CA: 40 + ESA: 60) 4 0 0 4

Theory:

Section A

a. Natural resources and their conservation.

- Renewable and non-renewable.

- Use and exploitation of natural resources.

- Water and solid waste management.

b. Biodiversity and its conservation.

- Definition, types, importance and conservation.

- Introduction to environment science and ecosystem.

- Endangered and endemic species in India and world.

- Threats and remedies to protect the biodiversity globally.

c. Environmental pollution.

- Definition, causes and types of pollution.

- Control and preventive measures of different types of

pollution.

- Global problems and remedies to tackle pollution types.

d. Human population and social issues.

- Causes and remedy to population growth and control

measures.

- Social causes sex ratio, female infanticide, education of

women affecting society.

- Public health and awareness.

- Role of information technology in environment and human

sustenance.

Section B

Theoretical approaches to contemporary global management issues.

a. Energy security, food scarcity, global demographics, international

aid relief, conflict resolution, global business, climate change,

microfinance, globalization, regional blocs, environment

management, development, regeneration program, and reform of the

United Nations and other international organizations.

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b. Triple concept of flows: flows of people (from international work

migrants and asylum seekers to tourists and backpackers), flows of

goods and capital (e.g. international trade, both in its legal and illegal

dimension) and flow of information (with focus on digitalized

information because of the major role of the internet). The study of

flows will have perspective of sociology, human geography and

international political economy and subsequent counter – flows,

notably in terms of reactions, barriers, barriers and impacts.

c. International development including, economic development policy,

regional development and policy, demographics and development,

human geography of global change, microfinance, health and

environmental management, community responses; public health and

international development; institutional governance; poverty and

inequality and the concerns and aspirations of the UN (Millennium

Development Goals).

Section C.

a. Contemporary design scenario.

b. Role of design and designer in society.

Learning Outcomes:

Upon completion of the course, students will be able to:

Appreciate Environmental issues and its impact on the world.

Understand the role of International agencies like United Nations,

IMF, World bank in addressing the Global issues and finding the

solution.

Understand the role of contemporary design in addressing the

contemporary global issue

Recommended Books:

1. Rana, S. V. S. (2004). Environmental Studies, Rastogi Publication,

Meerut.

2. Bharucha, E. (2005) Environmental Studies. University Press.

Hyderabad.

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DES 504 Materials and Techniques


(CA: 40 + ESA: 60) 2 0 0 2

Theory

Section A

a. Categorize and identify linear, flat, semi-solid and solid materials

and their properties.

b. Exploration of materials.

c. Identify various types of materials, their properties and uses.

d. Understand the concept of perception, conception and transformation

of 2D to 3D forms or vice versa.

Section B

a. Processing techniques.

b. Identify techniques that fuse, bind, change or mix materials to create

new products.

c. Learn theoretical and practical aspects of technologies used to create

products.

d. Learn operational problems and limitations of various techniques.

Section C

a. Develop a sense of form and structure.

b. Finishing techniques.

c. Testing and quality assurance of materials.

d. Product development.

Learning Outcomes:


Think on new concepts its perception and transformed it in to the

product.

Recommended Books:

1. Vijaya, M. S. (2003). Materials Science. TMH

2. Coutts, Howard (2001). The art of ceramics: European ceramic

design 1500-1830. Yale University Press

3. Van Vlack, Lawrence H. (1989) Elements of materials science and

engineering. Pearson

4. Raghavan, V. (2006). Materials Science and engineering: a first

course. PHI

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5. Woodhouse, T. Hand book of leather and leather products

technology

6. Board, EIRI Hand book of leather and leather products technology

DES 504L Materials and Techniques Lab


(CA: 40 + ESA: 60) 0 0 4 2

Practical:

Testing of properties of selected materials and further material

exploration and manipulation.

To understand the process of changing properties of materials.

Learning Outcomes:


Developed ability to select different types of materials according to

their types, categories and properties.

Developed ability to hands on handling of different types of

materials.

DES 512 Study of Innovation, Visualization and

Conceptualization


(CA: 40 + ESA: 60) 2 0 0 2

Theory:

Section A

a. Relationship between innovation, visualization and

conceptualization.

b. Introduction to creativity as a competitive resource.

- Explaining creativity.

- Creativity and psychology.

- Creativity process.

- Thought process and types of thinking.

c. What is design? Design process.

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d. Visualization of design concept, sources and inspiration.

e. Transformation of 2D to 3D visualization and its characteristics.

Section B

a. Elements of design/principles of design.

b. Definition and necessity of design in daily life.

c. Form and function, texture.

d. To understand human psychology of color, gender preference and

marketing techniques.

Section C

a. Conceptualize design based on clients’ needs and utility.

b. Understand market trends, products, demand and retail, and viability

of design commercially.

c. To develop lateral thinking and generate innovative ideas.

d. Analyze and generate innovative solutions to solve design problems.

e. Introduction to strategic design brand management.

f. History of modern design – chronological identification of major

events, discoveries, products, techniques and materials related to the

global scenario.

Learning Outcomes:


Understand how visualization can facilitate concept design.

Understand designers' use of a specific cognitive process,

visualization, can influence the development of design concepts.

Develop conceptual framework that links the type of visualization

(memory v/s imagination) and the content of visualization

(incorporation of the end user) to the nature of the design process

and to the nature of the design outcome, i.e. its originality,

usefulness, and customer appeal.

Recommended Books:

De Bono, Edward (1985). Six Thinking Hats: An Essential Approach

to Business Management. New York. NY: Little, Brown, &

Company.

Norman, Donald (1988). "Preface to the 2002 Edition". The Design

of Everyday Things. New York. NY: Basic Books

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Supporting study material from Web.

Visual Ergonomics and Human Perception

Human Machine Interface (HMI)

E-Learning: (contests and awards)

https://www.red-dot.org/

https://design-55.myshopify.com

DES 512L Study of Innovation, Visualization and

Conceptualization Lab


(CA: 40 + ESA: 60) 0 0 4 2

Practical:

Gathering the necessary information and facts for Primary and

Secondary Research.

Devising the initial Design Concept to Final Concept

Developing detailed plan, sketching and drawing.

Learning Outcome


Create products based on Customer Demand.

Conceptualize structure and implement creative ideas into design

centric products.

Discipline Elective - I

Practical:

Project outline:

To finalize a domain of interest.

To gather all necessary information about the selected domain.

Industry, market, existing product/service categories.

https://www.red-dot.org/

https://design-55.myshopify.com/

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Learning Outcomes:


Select market and product knowledge to the student related to the

interest area

Finalize the next 4 tentative minor projects

Discipline Elective - II

Practical:

Project outline:

To finalize a design brief based on the information gathered during

Minor Project-I

To develop ideas/ Innovations possible in existing product line

To conceptualize the ideas on paper/computer and a prototype if

possible

Learning Outcomes:


Conceptualize the ideas in form of at-least 40 sketches (both hand &

on soft-wares)

Discipline Elective - III

Practical:

Project outline:

To develop a final concept based on the chosen design brief.

To develop a product range of at-least 5 products/prototype based on

the finalized concept.

Learning Outcomes:


Develop the final concept (soft-copy) based on the chosen design

brief.

Develop a product range/prototype based on the finalized concept.

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Second Semester

DES 503 Marketing and Entrepreneurship


(CA: 40 + ESA: 60) 4 0 0 4

Theory:

Section A

Entrepreneurship: Concept, knowledge and skills requirement;

characteristic of successful entrepreneurs; role of entrepreneurship in

economic development; entrepreneurship process; factors impacting

emergence of entrepreneurship; managerial vs. entrepreneurial approach

and emergence of entrepreneurship.

Section B

Starting the venture: generating business idea – sources of new ideas,

methods of generating ideas, creative problem solving, opportunity

recognition; environmental scanning, competitor and industry analysis;

feasibility study – market feasibility, technical/operational feasibility,

financial feasibility; drawing business plan; preparing project report;

presenting business plan to investors.

Section C

Functional plans: marketing plan – marketing research for the new venture,

steps in preparing marketing plan, contingency planning; organizational

plan – form of ownership, designing organization structure, job design,

manpower planning; Financial plan – cash budget, working capital,

Performa income statement Performa cash flow, perform balance sheet,

break even analysis.

Sources of finance: debt or equity financing, commercial banks, venture

capital; financial institutions supporting entrepreneurs; legal issues –

intellectual property rights patents, trademarks, copy rights, trade secrets,

licensing; franchising.

Learning Outcome:


Identify opportunities and complete all the necessary formalities for

starting a new business

Recommended Books:

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1. Hisrich, Robert D. (2014) Entrepreneurship. Tata Mcgraw Hill

2. Barriner, Bruce R. (2006) Entrepreneurship: successfully launching

new ventures. Pearson Education

3. Charantimath, Poornima. (2014) Entrepreneurship development and

small business enterprises. Pearson Education

DES 511 Research and Documentation


(CA: 40 + ESA: 60) 4 0 0 4

Theory:

Section A

Research: Meaning, characteristics, need and purpose

Research method: Steps and method of research

Types of research: Basic and applied:

• Qualitative and quantitative, conceptual and empirical and other

miscellaneous types of research.

• Formation of research problem: criteria and sources for identifying

the problem

• Developing assumptions

Section B

Collection of data: Secondary and primary source of data; Concept of

population and sample; various methods of sampling; Characteristics of

good sample

Forming questionnaire: Conducting interviews; Writing observations

Analysis of data: Method of analysis; Use of computer

Section C

Research ethics: References; Plagiarisms and copyrights

Presenting research: In paper article; address conference, seminars,

symposium and workshop

Synopsis and thesis writing: Characteristics and format

Learning Outcomes:


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Knowledge Base

Identify, classify and discuss related to the social problems, issues,

needs and gaps.

Problem Solving

Identify and analyze a problem, including design problems, and their

constituent parts.

Synthesize information from appropriate sources to form a deeper

understanding of a problem and its relation to issues in the field.

Evaluate multiple perspectives.

Draw conclusions from the analysis of data/evidence/information,

then propose and justify an appropriate solution to a given problem.

Critical Inquiry

Be able to find information and evaluate the validity of all available

sources of information, including class materials, peer-reviewed

literature, the Internet, library, media and data.

Communication

Speak and listen effectively in both formal and informal and write

effectively using field-specific terminology.

Demonstrate appropriate and effective interpersonal and group

communication skills for data collection.

Personal Development

Have a broader sense of social and environmental responsibility.

Develop an awareness of the diverse global community and ecology.

Recommended Books:

1. Kothari, C. R. (2004) Research methology: methods and techniques.

New Age International

2. Seivewright, Simon. (2007) Research and design. AVA Pub.

3. Kumar, Ranjit. (2005) Research methodology: step by step guide for

beginners. Pearson Education

4. Trivedi, R. N. (2010) Research methodology: techniques and trends.

College Book Depot.

5. Khanzode, V. N. (2008) Research methodology: techniques and

trends. A.P.H. Pub.

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6. Yin, Robert K. (2009) Case study research: design and methods.

Sage Publication

7. Brace, Ian (2004) Questionnaire design: how to plan, structure and

write survey material for effective market research. Kogan Page

8. Jyotirmaye, Vandana. (2013) Research methodology in media

studies. Kanishka pub.

9. Margaret, A. Morrison. (2012) Using qualitative research in

advertising: strategic, techniques, and application. Sage Publication

10. Shiu, Eric. (2014) Creativity research: an inter disciplinary and

multi- disciplinary research handbook. Routledge

DES 501L Advanced Representation Techniques Lab


(CA: 40 + ESA: 60) 0 0 6 3

Practical:

a) Concept (b) Drawings (c) Transformation (d) 3D object

Design based on brief and problem statement should be present with neatly

compiled with documentation.

I. Freehand drawing- Basic shapes and drawings (Point, Triangle,

Square, and polygonal shapes)

II. Making shapes in software- 3D Max

III. Creating objects in software

Submission of Works:

• Sketch file with rough/fair drawings.

• Shapes and forms created in 3D software.

Learning Outcomes:


Use 2D and 3D representation in their creative execution process.

Examine how representation is used throughout the design process

from problem to solution, from informing and inspiring their designs

to clearly communication our processes and intentions to colleagues,

client, and contractors.

Develop their abilities to ‘see’, ‘create’, and ‘read’ representation

from precise detailed drawings and models.

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Recommended Books :

Simblet, Sarah (2009). Sketch book for the artist, US, US: DK

Publishing.

Tiner, Ron (2001), Figure Drawing Without a Model. UK, UK:

David & Charles.

Male, Alan (2007), Illustration: A Theoretical & Contextual

Perspective, SA: AVA Publishing.

Online Tutorials (suggested)

Lynda Student Subscription:

http://www.lynda.com/academic.

Discipline Elective - IV

Practical:

Project outline:

• To further explore the selected concept in previous semester (Minor

Project-II & III) and develop variations in the product range /

prototype.

Learning Outcomes:


Aware of the market and services expected from them as Designers

Business aspect of the Design

Discipline Elective - V

Practical:

Project outline:

• To explore all the aspects related to a business/research topic and then

make a proposal to start a Small/Medium size firm on their own.

Learning Outcomes:


Make Business plan for a start-up in India considering all the aspects

related to business/Research proposal feasible for National level.

http://www.lynda.com/academic

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Discipline Elective - VI

Practical:

Project outline:

• To prepare the final portfolio/Design presentation for IInd year

Industrial project compiling all the work done in previous 5 Minor

projects.

Learning Outcomes:


Get Internship in an organization related to the projects undertaken

Third Semester

DES 605P/DES 603D UIL Project-I / Dissertation-I


(CA: 40 + ESA: 60) 0 0 48 24

Industrial Project – I

Through this orientation students will understand the importance of

industrial/research project which includes:

1. Application of knowledge learned.

2. Acquire and develop practical skills.

3. Strengthen work values.

4. Gain interpersonal skills.

5. Get an understanding of how the market functions/what can be

further research possible in that field.

Moreover, this UIL Project will help to integrate the knowledge and skills

acquired in their I and II Semester Minor Projects and classroom learning.

The Project will be evaluated by an external examiner, an internal examiner

and a Vice-chancellor's nominee. The marks of the continuous assessment

obtained from the industry will be compiled by the Head of the Department

based on various interim reports of mid-term/end of term evaluation

received from the host organization and timely submission of report,

synopsis and dissertation.

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Learning Outcomes:


Make students aware of the possible problems faced while

undertaking a project and ways to find solutions to them.

Make students understand the application of all the skills gained

(both hard & soft skills) to make the project a success.

Fourth Semester

DES 606P/DES 604D UIL Project-II / Dissertation-II


(CA: 40 + ESA: 60) 0 0 48 24

Through this orientation students will understand the importance of

industrial/research project which includes :

1. Application of knowledge learned.

2. Acquire and develop practical skills.

3. Strengthen work values.

4. Gain interpersonal skills.

5. Get an understanding of how the market functions/what can be

further research possible in that field.

Moreover, this UIL Project will help to integrate the knowledge and skills

acquired in their I and II Semester Minor Projects and classroom learning.

The Project will be evaluated by an external examiner, an internal examiner

and a Vice-chancellor's nominee. The marks of the continuous assessment

obtained from the industry will be compiled by the Head of the Department

based on various interim reports of mid-term/end of term evaluation

received from the host organization and timely submission of report,

synopsis and dissertation

Learning Outcomes:

Upon completion of this course students should be able to:

Make students aware of the possible problems faced while

undertaking a project and ways to find solutions to them.

Make students understand the application of all the skills gained

(both hard & soft skills) to make the project a success.

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Reading Elective

DES 432R Introduction to Behavioral Science


0 0 0 2

Theory:

Introduction to Behavioral sciences; a. Methods used in behavioral

sciences, II. Behavior of the Individual: a. Nature/nurture debate, b.

Behaviorism and learning theories, c. Behavior Modification

Science of Relationships: a. Non-verbal communication, b. Interpersonal

relationships, c. Friendship and Love

Behavior at Work: a. Adjustment to Work, b. Motivation at work, c. Group

dynamics, d. Decision-making

Learning Outcomes:


Grasp basic knowledge about behavioral science

Appreciate the value of behavioral sciences in modern life

Acquire “how to” discussions that address everyday problems.

Develop critical thinking with logical reasoning and approach

fundamental issues of health by multi-perspectives

Show empathy to others and concern the health and well-being of

others.

Recommended Books :-

1. Weiten, W., & Lloyd, M. A. , Psychology Applied to Modern Life:

Adjustment to the Turn of the Century. 8th ed., Wadsworth, 2006.

2. Aboud, F. E., Health Psychology in Global Perspective, Thousand

Oaks: Sage, 1998.

3. Bond, M. H. (ed.), The Handbook of Chinese Psychology, Hong

Kong; Oxford; New York: Oxford University Press, 1996.

4. Cockerham, W. C., Medical Sociology, 8th ed., Upper Saddle River,

N.J.: Prentice-Hall, 2001.

27

5. Cowling, A. G., Stanworth, M. J. K., Bennett, R. D., Curran, I., &

Lyons, P., Behavioral

6. Sciences for Managers, 2nd ed., London: Arnold, 1988.

7. Fadem, B., Behavioral Science, 2nd ed., Baltimore: Harwal

Publishing, 1994.

8. Greenberg, J., & Baron, R. A., Behavior in Organization, 4th ed.,

Boston: Allyn & Bacon, 1993.

9. Ishaq, W. (ed.), Human Behavior in Today’s World, New York:

Praeger, 1991.

10. Krug, R. S., & Cass, A. R., Behavioral Sciences, 3rd ed., New York,

Hong Kong: Springer-Verlag, 1992.

11. Myers, D. G., Exploring Psychology, 6th Ed., New York: Worth

Publishers, 2004.

12. Nevid, J. S., Rathus, S. A., Rubenstein, H. R., Health in the New

Millennium, New York: Worth Publishers, 1998

13. Sarafino, E. P., Health Psychology: Bio psycho social Interactions,

3rd ed., New York: John Wiley &Sons, Inc., 1998

14. Taylor, S. E., Peplau, L. A., & Sears, D. O., Social Psychology, 10th

ed., New Jersey, Upper Saddle River: Prentice Hall, 2000.

15. Organizational Behavior: Human Behavior at Work Book by John

W. Newstrom and Keith Davis

Online Course:

Students can find avail the online courses on this subject from reputed and

authentic sources and can produce the authentic evidences of the same.

Following are some online advertising courses:

1) Behavioral Psychology Courses

Link: https://www.edx.org/learn/behavioral-psychology

2) Online Courses and Classes in Behavioral Psychology

Link:

https://study.com/articles/Online_Courses_and_Classes_in_Behavior

al_Psychology.html

3) Behavioural Science MOOCs and Free Online Courses

Link: https://www.mooc-list.com/tags/behavioural-science

4) Psychology

Link:https://www.coursera.org/browse/social-sciences/psychology

https://www.edx.org/learn/behavioral-psychology

https://study.com/articles/Online_Courses_and_Classes_in_Behavioral_Psychology.html

https://study.com/articles/Online_Courses_and_Classes_in_Behavioral_Psychology.html

https://www.mooc-list.com/tags/behavioural-science

https://www.coursera.org/browse/social-sciences/psychology

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DES 433R Introduction to Intellectual property

Rights (IPR)


0 0 0 2

Theory:

Introduction to Intellectual Property and Rights, Objectives of National

Intellectual Property Rights (IPR) Policy 2016, Government Initiatives for

IPR: National Intellectual Property Rights Policy 2016 (NIPR Policy), Cell

for IPR Promotion and Management (CIPAM), Awareness Initiatives,

Strengthening Enforcement Agencies, Sensitization of Judiciary,

Modernization of IP Offices, Augmentation of Human Resources, Re-

engineering of IP Processes - Patent & Trade Mark Rules Amended, IPRs

for Startups, Concession for MSMEs

Importance of IPR, Benefits of IP Registration, Effects of Non-Registration,

Infringement and Penalties

Types of Intellectual Property Rights: Patents & Patents Registration

Process, Designs & Design Registration Process, Trademarks &

Trademarks Registration Process, Copyrights & Copyright Registration

Process, Geographical Indications (Gi) & Gi Registration Process, Plant

Varieties, Semiconductor Integrated Circuits Layout Design

Learning Outcomes:


Define intellectual property

Identify and State reasons and ways to protect intellectual property

Define the types such as: patents, copyrights, trademarks, designs,

etc., found in everyday experiences

Define piracy and counterfeit

Understand the harm caused by piracy and counterfeit

Identify the timelines and Duration of patents, copyrights,

trademarks and designs

Use the knowledge for getting IPR as per the requirement.

Recommended Resources :-

1. Secrets of Intellectual Property: A Guide for Small and Medium-

sized Exporters. (n.d.). Retrieved from

https://www.wipo.int/publications/en/details.jsp?id=294&plang=EN


29

2. Secrets of Intellectual Property: A Guide for Small and Medium-

sized Exporters. (n.d.). Retrieved from


3. School-Teachers-Training-Module: Understanding Intellectual

Property Rights

DIPP: Nodal point for all IPR policy issues

Department for Promotion of Industry and Internal Trade | MoCI |

GoI. (2017, January 08). Retrieved from https://dipp.gov.in/

CGPTDM office: For filing of IP applications/ to obtain real time

status of all IP applications/ checking grants/ registration of IPRs:

Patent: Patent Filing Requirements in India. (2011, January 14).

Retrieved from https://www.bananaip.com/ip-news-center/patent-

filing-requirements-in-india/

Copyright office: For information related to filling and status of

copyright applications:

Copyright Office. (n.d.). Retrieved from http://copyright.gov.in/

Startup India: For information regarding startups:

Startup India. (n.d.). Retrieved from https://www.startupindia.gov.in/

Protection of Plant Varieties and Farmers' Rights Authority: For

filing/ registration of plant variety applications

NEWS / Forth Coming Activities. (n.d.). Retrieved from

http://www.plantauthority.gov.in/

TIFAC: For information on filing of Indian/ foreign patents, patent

search facilities: www.tifac.org.in

TIFAC - Foresight. (n.d.). Retrieved from http://www.tifac.org.in/

Ministry of Electronics and Information Technology: Providing

IP Facilitation Support to DeitY Societies and Grantee Institutions,

Financial Support to Startups and SMEs for International Patent

Filing through SIP-EIT Scheme, Creation of IPR Awareness through

Financial Support to Industry Bodies and Academia, Providing IPR

Related Services including Prior Art Search

Ministry of Electronics and Information Technology ... (n.d.).

Retrieved from http://meity.gov.in/

http://www.tifac.org.in/

30

Semiconductor Integrated Circuits Layout Design Registry

(SICLDR): For information related to filling and status of

Semiconductor Integrated Circuit Layout Designs applications

SICLDR:Semiconductor Integrated Circuits Layout Design ... (n.d.).

Retrieved from http://sicldr.gov.in/

Teachers’ Training Module:

http://cipam.gov.in/publications/resource-material/

Official website of Department for Promotion of Industry and

Internal Trade Ministry of Commerce and Industry Government of

India. (n.d.). Retrieved from http://cipam.gov.in/

Booklet: http://cipam.gov.in/wp-

content/uploads/2017/09/bookletIPR.pdf

Official website of Department for Promotion of Industry and

Internal Trade Ministry of Commerce and Industry Government of

India. (n.d.). Retrieved from http://cipam.gov.in/

DES 523R Fundamentals of Retail Management


0 0 0 2

Theory:

Section A

I Introduction : Meaning and Definition, Social and economic

Significance of retailing, Opportunities in retailing, characteristics of

retailing

Historical perspective of Retail in India and current Scenario.

Section B

Types of retailers, retail change drivers in India, evolution of retail

formats Theories of Retail Development - Environmental Theory,

Cyclical Theory , Conflict Theory Service Retailing

Retail Strategy: Meaning and Definition, building sustainable

competitive advantage, growth strategies, global growth strategies,

retail planning process.

Retail Value Chain.

Section C

Financial Aspects of Retail- Retail Economics, measures of

performance income statement and balance sheet, measure of

performance evaluation-

http://cipam.gov.in/wp-content/uploads/2017/09/bookletIPR.pdf

http://cipam.gov.in/wp-content/uploads/2017/09/bookletIPR.pdf

31

Ratio analysis. Measuring retail store and space performance,

measuring employee productivity.

Ethics in Retailing: Stakeholders expectations- customers,

community and general public, employees, business partners,

shareholders.

Learning Outcomes:

Upon completion of the course, the students will be able to:

Describe retailing, the entities involved, and the impact of decisions

on a retail business

Analyze the evolution of the retail industry

Recognize career opportunities available in the retail businesses

Recommended Books:

1. Gibson G. Vedmani: Retail Management – Functional Principles &

Practices; Jaico publishing house.

2. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Retail Management,

Oxford University Press.

3. Swapna Pradhan : Retail Management, Tata McGraw Hill

4. Barry Berman, Joel R Evans: Retail Management – A strategic

approach; Pearson

DES 434R Management Information System


0 0 0 2

Section A

Framework: Concept, Management, Information, System, MIS

definitions, Nature & Scope, Characteristics, Functions, Importance

& Failures, and MIS & Use of Computers.

Management Process: Introduction to management, Approaches to

management, Functions of the manager, MIS: A support to the

management, Management effectiveness, Planning, Organizing,

Staffing, Directing, Controlling, and MIS: A tool for management

process.

Section B

Information : Concept, Attributes , Classification (action vs. no-

action, recurring vs. non-recurring information, internal vs. external,

organizational, functional, knowledge, decision-support,

32

operational), methods of information collection, Decision-making

concept, Simon’s model of decision-making, MIS & decision-

making.

Information System for Decision-making: Classification of MIS

(TPS, MIS, DSS, EIS, OASs, BESs).

Section C

Computer hardware for information system: Introduction- Basics of

data representation, types of computers, basic components of

computer system, factors to buy a PC Computer software for

information system: Introduction- programming languages,

classification of software, role of software in problem solving,

criteria for investment in hardware & software.

Applications of MIS in manufacturing sector: introduction,

personnel, finance, Production, materials, marketing management.

Learning Outcomes:

Upon completion of the course, the students will be able to:

Describe the role of information technology and information systems

in business

Understand the current issues of information technology and relate

those issues to the firm

Reproduce a working knowledge of concepts and terminology

related to information technology

Analyze and apply information technology.

Recommended Books

1. Javedekar, W.S. - Management Information Systems (Tata McGraw

Hill).

2. A.K.Gupta - Management Information Systems (S.Chand &

Company Ltd., 2003).

3. D.P.Goyal - Management Information Systems-Managerial

Perspectives (Macmillan)

4. O’Brien - Management Information System(Prentice Hall of India).

5. Murdick R.G., Ross J.E. & Clagget J.R. – Information System for

modern management. (Prentice Hall of India).

6. Kanter - Management Information System (Prentice Hall of India).

___________

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