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Top Marketing Tips

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My top tips for SME marketing

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Page 1: Balloon marketing

Top Marketing Tips

Page 2: Balloon marketing

“Everyone sells exactly what you sell.You just have to make sure you sell it

better.”

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IntegratedMarketing

Plan

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The HolisticExperience:

The Virgin Lesson

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Know Your

Customers

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Know YourBrand

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Ever heard of

Qwikster?

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ClearConciseMessage

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Know Who Is VisitingYour (GREAT)

Website

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Get(good) Reviews

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90% trust a recommendationfrom a friend.

70% trust the recommendationof a complete stranger.

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GoMobile

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Mobile phone is the greatest piece ofpersuasive technology of all time.

Location-specificContextual

TimelyImmediate 

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By 2012

There will be as many connectedmobile phones,

as there are people. (PhoneCount)

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SIX

PriceIs A

Weapon

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Share

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Promotions =Lifeblood

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Video KilledYour Competitors

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By 2015

91% of all internet datawill be video

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Instructional VideoWebinars

Wecome VideoPersonable

Video testimonialsSuccess storiesProduct demosProduct reviews

TrainingCommercials

Viral video

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Find YourPartners

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Advertise

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“Advertising is salesmanship mass produced.

No one would bother to use advertising if he could talk to all his prospects face-to-

face.But he can't.”

(Morris Hite)

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Direct Mail

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AffordableMeasured & targetable

Turn On & OffPersonable

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Events

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Your 15

WebsiteSEO

Social MediaNewsletters

SEM/Facebook Ads/LinkedIn AdsEvents

NetworkingAdvertisingDirect Mail

PartnershipsVideo

PromotionsSignageUniforms

Referral Rewards