background ‘wool capital of the world’ sheepvention is hamilton’s largest event static...
TRANSCRIPT
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Background
• ‘Wool Capital of the World’• Sheepvention is Hamilton’s
largest event• Static population growth• Lowest rates of Year 12
attainment in the State
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Genesis
• What’s our ‘thing’?• The MOB and the Green Sheep
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An email to Mem
• So, er, would it, um, kind of be okay… if, um, we….
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The Project• ‘Fringe’ woollen arts festival running a week
either side of Sheepvention.• Inspired by wool or sheep themed children’s
literature – Where is the Green Sheep in 2014.
• Four distinct but linked components:– Flock of eight woollen crafted sheep, each
created by and representing the key towns of the Shire of Southern Grampians.
– Yarn-bombing installations in Hamilton (CBD parking metres and trees)
– ‘Where is the Green Sheep?’ themed shop window displays in the Hamilton CBD;
– Readings by Mem Fox and Judy Horacek
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Funding
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Secret Weapon
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Building up the flock
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MARC and Roadshow
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The Lead-up
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Schools
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The Woollen Arts Walk
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The Businesses
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Gallery Foyer
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Mem Fox and Judy Horacek
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Sheepvention
• 2000 people saw the flock at Sheepvention
• Branxholme emerged victorious. Arise, Sir Manx!
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The Towns
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Where we went right
• The project engaged many demographics in a single common project (over 400 contributors)
• Involving all towns and giving them free reign.
• Leveraging the Sheepvention crowds.• We brought more people into the CBD,
the Art Gallery, the Library, Sheepvention, and the towns.
• We revived a sense of pride in a traditional industry.
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Next for the Fest…
• Expansion of woollen arts skill-sharing program
• Expansion of children’s literature program
• Expansion of town art • 2015 project to be announced
next month• www.facebook.com/woollywestfest
• www.woollywestfest.com