Company name: BabyKick

Team members:

Yunpu Li, Lukas Zhao, Justin Cruz, Zhiyi Chen

Track Designation: Healthcare Track + general track

Innovative App track

A Wearable Device for Pregnant Womenpassive fetal movement detection | real-time visualization | establishing histogram

To enjoy the animations in this presentation, please play the slide show

A mother’s wishEvery pregnant woman wants to know all the time

that the baby is well

Baby’s kicking reassure the mother and brings her closer to the baby

Problem: ultrasonic technology

based devices are NOT safe for all-timeuse, and require specialists

Meet BabyKickA belly band with a sensor matrix + a mobile app

SAFE! for all-time usePassive sensing technology, without ANY harmful energy input

Tracking baby’s healthEstablish fetal movement histogram + anomaly alert

FUNReal-time visualization + rich social media features

The baby’s movement is then simulated

The mechanical features of the detected motions will be analyzed by the microprocessor and the powerful CPU of modern smart devices

Analyzing and processing detected motions

Baby makes a move

Passive detection

Processing data

Simulation animation

How it works

Kick?Punch?Headbutt?……Safe!

int BabyKick::Algorithm(SignalDetected){

//Fast, accurate, smart!

Real signal and background noise separation;

} //Mathematical modeling and data analysis

Photo

inside our

working

prototype

generation-1

Anomaly alertEspecially beneficial to high-risk pregnancies

time

When the baby is not feeling well, the

movement rate changes dramatically.

Sometime it takes the mother several

days to notice. But BabyKick will catch

the anomaly quickly and alert the mother

so she doesn’t miss the best opportunity

to see the doctor.

Real-time visualization

Rich social media features

Financial need (April, 2015 to December, 2015)

R&D 2nd MVP $12,000

IP and legal services $6,000

Marketing and Beta-test $15,000

Total $33,000

4 million newborns

every year in the US

83% of women are

strongly interested in our invention*-100000

0

100000

200000

300000

400000

Projected Profit and Loss

2016 2017 2018

-60000

-40000

-20000

0

20000

40000

60000

0 10 20 30

Break-even Analysis

11th month

Team milestones achieved:

Working prototype hardware gen-1

Software: working data analysis module

APP gen-1

(* interviewed 100 men and 100 women, randomized sampling)

Financial Plans (next 3 years)Revenue 2016 2017 2018Total Revenue $ 560,000 100% $ 840,000 100% $ 1,260,000 100%Cost of Goods SoldTotal Cost of Goods Sold 144,000 26% 216,000 26% 324,000 26%Gross Margin 416,000 74% 624,000 74% 936,000 74%Payroll 73,139 82,026 90,794 Operating ExpensesAdvertising 84,000 86,520 89,116 Office Expense 2,400 2,424 2,448 Research & Development 36,000 37,800 39,690 Travel, Meals and Entertainment 4,000 4,040 4,080 Miscellaneous 5,000 5,050 5,101 Total Operating Expenses $ 296,400 53% $ 306,884 37% $ 317,771 25%Income (Before Other Expenses) $ 46,461 8% $ 235,090 28% $ 527,435 42%Other Expenses

Amortized Start-up Expenses 43,500 43,500 43,500 Depreciation 1,529 1,529 1,529 Interest

Total Other Expenses $ 46,518 8% $ 47,082 6% $ 47,082 4%Net Income Before Income Tax $ (58) $ 188,008 $ 480,353 Income Tax $ 8,688 $ 46,302 $ 104,771 Net Income/Loss $ (8,746) -2% $ 141,706 17% $ 375,582 30%

Angels or VC’s: $100Kbulk of current financing

1st year sell 4000 pieces (0.2% of the market)

Annual growth 30%

Spend 12% on sales & marketing

Spending on R&D

BabyKickexpects steady growth in profit over the next three years