1LINDA LEE, GREG TUBALLES, PAVOL VASKO, CHRISTEN ZELLINGER

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PROBLEM

Purchasing photos from the official race photographer is expensive and

the selection can be limited.

• Most athletes have never purchased or purchased less than 5 photos (96%)

• Price (45%) and Selection (23%) are barriers to purchase

• Most (83%) would not spend more than $20 per photo

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SOLUTION

RaceSnaps crowdsources photos from spectators and freelance photographers

• Better Selection

• Affordable Memories

Our price: $5 - $10 per photo

vs.

Their price: $30 per photo

• Business Opportunity

• Engagement of Crowd

VALUE PROPOSITION

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HOW DOES IT WORK?

1. Snap a Photo2. Upload to our servers

3. We find runners via BIB number recognition software

4. Customer searches for photos via BIB and makes purchase

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THE RACESNAPS ADVANTAGE

Official Photographer

• High Cost / Low Margin • Wages, Travel & Lodging• Manual Sorting• Customers must wait for

photos• No profit sharing

RaceSnaps

• Low Cost / High Margin• Limited Overhead • Automated Sorting• Receive photos faster• Customers save $• Profit is shared

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MARKET OVERVIEW

• 15 Million Race Finishers & Growing in USA

• 26,000 Running Events Nationwide

• Growing Worldwide

• First mover advantage

www.RunningUSA.org

• Opportunities

• Obstacle Runs & Mud Races: ~4 million U.S. participants

• Triathlons: ~500k U.S. participants

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BUSINESS MODELRevenues

Photos: $7 average

70% / 30% Rev share

Advertising:

$5 CPM

Storage:

$8.99 per month

Gross Margin: 28%

Cost structure

Hosting & Bandwidth

Website and app maintenance

Community / Marketing Manager

OCR Software Updates

Marketing and G&A

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INVESTOR PROPOSALPrototype:

$17k + $30k + $20k + 10k Legal + $13k Ops = $90k

Start-up Cost $90k LESS Capital Raised $20k = $70k ASK

Exit Strategy: Acquisition or joint venture with…