onb2 smartpitch 2014

8
BRIDAL STUDIO Bushwick, Brooklyn

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Page 1: ONB2 Smartpitch 2014

BRIDAL STUDIOBushwick, Brooklyn

Page 2: ONB2 Smartpitch 2014

OUR MISSION:

To be a unique brand that creates contemporary Bridal attire by upcycling

vintage fabrics and clothing for the earth conscience, youthful bride-to-be.

Before After

Page 3: ONB2 Smartpitch 2014

WHO IS O-N-B-2?

Old New Borrowed Blue-

We design for the progressive ‘vintage loving’ client with concerns for

Carbon footprints and originality-

We remain on trend with todays Women’s RTW and Bridal Markets

-Offer off the rack and made to order

garments -

Never Sacrifice Quality, Style or Beauty to be green

Creative Director Erin Gabriella

Startup Manager Loukman Lamany

Production Assistant Michael Cohen

Page 4: ONB2 Smartpitch 2014

• Mass produced gowns are impersonal to its wearer with thousands of “cookie cutter” gowns being made daily

• Wasteful production practices• The industry leaders tend to

stick to dated standards of how a bride should dress

• Not progressing at the same rate as of how wedding parties have changed

• Offer a bit of history in each garment ie: heirlooms, vintage textiles, artistic value

• Offer a variety of styles: Skirts, Pant Suits, Vests, and tops done in bridal fabrics with a bit of hipster edge

• blending highly personalized service with superb tailoring skills and unique designs

• Being inclusive and catering to all types of bridal Parties

Issues Solutions

THE CURRENT BRIDAL INDUSTRY

Page 5: ONB2 Smartpitch 2014

TARGET CUSTOMER

• Lives an earth-friendly lifestyle • Identifies with the hipster culture

• 18 to 39 year old people• primarily lives in the gentrified neighborhoods of

Brooklyn : Williamsburg/Bushwick/Park SlopeSo Who is That Girl?

*She loves guys with beards and girls with tattoos**Has an appreciation for the arts and the process of

ONB2 *She Uses social media daily

Page 6: ONB2 Smartpitch 2014

The Bridal Industry $70 billion dollar wedding industry

The ECO Bridal MarketGreen movement

(re/upcycled/ fair traded/ use of natural and organic fibers)

Slow Fashion Movement(not mass produced/ couture/ works of

art)estimated at $3 billion dollars in 2013

ONB2- 1st collection of 13 dresses is worth over $27,000

expecting net profit of $45,590 the first year

MARKET

74,362 weddings in New York City alone (2012)

One in five engaged couples want their wedding to be eco-friendly

Which gives us over 14,000 potential customers

Growth rate of over 4% annually

FYI

Page 7: ONB2 Smartpitch 2014

STOREFRONTRENTALS

LIMITED O-T-R PRODUCTION

COUTURE

DIRECT SALES

WEBSITE

GROWTH AND DEVELOPMENTASKING

To handle all legal requirements to form an LLC

Launch and promote ONB2.COM Complete and Launch our next

season’s collection Secure a venue for Fashion Week

-SS2015 Enter into October’s NY International Bridal Market -

2014

$15,000

Page 8: ONB2 Smartpitch 2014

Thank You