LANGUAGEPresented By-

AYUSH SRIVASTAVAIII YEAR, BTECH,MNNIT ALLAHABAD

MARKETING PLAN FOR THE APP “LANGUAGE”

• EXECUTIVE SUMMARY

• SITUATION ANALYSIS

• GOAL

• STRATEGY

• TACTICS

• IMPLEMENTATION

EXECUTIVE SUMMARY

• LANGUAGE is an android app soon to be launced on Google Play

• It can covert any photograph’s text taken from your camera into more than 150 different languages.

• Users sole job is to click the picture and LANGUAGE will convert it for you!

The app is user friendly and is available in the same number of languages that it can convert the text in!

• The goal of LANGUAGE is to provide access to language conversion of texts to all the age groups.

• It is very user friendly that from children to senior citizens, anyone can you it without any problems.

• LANGUAGE connects people of different languages!

SITUATION ANALYSIS1. COMPANY OVERVIEW

• FOUNDED: 2012• CEO: Ayush Srivastava• Total Employment: 96• Head Office: Mumbai, India

Privately Owned

Scope Of Supply And Services

• System Integration• Support Services

GLOBAL LOCATIONS

MUMBAI DELHI BENGALURU

WASHINGTON SINGAPORE

NSAI Registration

• LANGUAGE has maintained a formal QMS since 2011.

• It is based on ISO9001 and GAMP guide.

• LANGUAGE is registered by NSAI under certificate Nr 19.3798. (Dated 19 Oct 2011, Expiry Oct 2017).

2. TARGET CUSTOMERS

• LANGUAGE is suitable and easy to use for customers of all the age groups.

• This can be really useful for the people who travel abroad a lot for Business trips, meetings,etc. Since they see different langyages is different places, this app can be really handy for them to communicate with people easily.

GOAL• The goal of LANGUAGE is to provide access to language conversion of texts to all the age groups.

• LANGUAGE wants to reach out to people globally and serve them.

STRATEGYCOLLABORATIONS

• LANGUAGE has collaborated with other developers to expand.

• It has agreement with a number of common apps for its advertizements.

COMPETITORS

WORD LENS

WAYGO

EASY LANGUAGE TRANSLATOR

CUSTOMER VALUE

• The premium version of the app is available free for the customers.

• The full version, that is soon to be released will cost $5.

• It’s available and easy to download from Google Play.

COLLABORATOR VALUE

LANGUAGE spares 15 percent of the revenueearned for all itsCollaborators and distributes it equally among them.

TACTICSBRAND

LOGO

SLOGAN – LANGUAGE, connectingLanguages!

INCENTIVES

Incentives will be provided to the customers in the form of free talktime recharge and Internet plans if they promote LANGUAGE to their friends.

IMPLEMENTATION

PROCESSES

Supply Chain Management is the key process involved in implementing The company’s Strategy and Tactics.

Logistics Management is another key process involved in implementingThe strategies og the company.