avenue social presentation

8/14/2019 Avenue Social Presentation

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Where social media apps comes to lifeWhere social media apps comes to life



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Avenue Social builds, promotes and monetizes

Social media applications for clients, agencies and

entrepreneurs, which engage and entertainusers while spreading the message through

the use of social graph and other viral elements.

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Our geographically distributed our “virtual” office brings talent to you

from the far corners of the globe.

By leveraging the internet, we hire the most talented, detail-oriented

staff—from all over the world.

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Our people are the foundation of our success and the key to our future

• Zero Commute, friendly atmosphere.

• Low turnover translates into consistency and quality output.

• Best in class development processes and systems to ensure

quality project management and agile development .

• Developed recognition programs that celebrate the

achievements of our people .

• Our diverse group includes designers, scholars, physicists,musicians, writers, film makers, chefs, dancers,

mathematicians, psychologists, mountain climbers,

skydivers and of course software wizards (about 100 of them).

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We have partnerships with Offerpal & RockYou.

These affiliations helps us:

• Be on Top of New Trends

• Offer the Best Wholesale Rates

• Gain Inside Analytical Insights

• Provide Advanced Optimization Tips

• Develop Monetization Tools

• Access the Best Industry Advice

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Following are some of the platforms for whom, we can develop applications:

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Avenue Social willwork with you todevelop a uniquetheme /narrative

across all consumertouch points/

platforms

CreativeExecution

ChannelIntegration

StrategicPlanning



Expertise Biggest Code Library of 500 + apps

Project ManagementExperienced management specializing in social media

development projects

Design Team of graphic designers trained in Interactive media

Development 100 Plus team of strong FBML Developers

Promotion Lowest Cost-per-install and cost-per submission deals

Community

Management

Moderation services available for message boards and feature

requests

Reporting/OptimizationProprietary Analytics (Users, page views, invites, viral growth,

activity and more)

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A successful strategy should have the following:

• Planning

• Design

• Strategy for viral loops

• Monetization (ask us)

• Execution

• Scalability

• Marketing (media buy)

LINK - Social Platform Agnostic

Approach

LEADS - Our Proprietary

Development Framework

Viral Hooks Repertoire Library

Exclusive Industry Affiliation Deals

500 Plus App Experience e.g.

Portfolio App with 3 M + Users

Integration of all the above with

precision

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1. Plan: Define objectives, estimate timeline and get an approval on the scope of the

application

2. Develop : UI & Graphic Design and Development

3. Optimize: Optimize engagement loops and viral tunings through iterations

4. Promote: Get them in and iterate constantly

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• Streaming News Feeds /Mini Feeds

• Notifications/- Synthetic (app to user)

- Organic (user to user)

- Positioning (positioning of app / brand recall)

• Request/Invitation Emails

• Visual Identity

• Non-user pages• Profile Action

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• Using Facebook API we try to recruit

more users for your application

• Newsfeeds works best when you choose

the most interesting events / actions

that generate the newsfeed item.

• Catchy phrases and visuals can make a huge

difference in recruitment

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• The small icons and the accompanying text can play

a very important role in a success of an application

• We use experts in visual identities and research them

as we believe this is an excellent opportunity to brandyour application

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We track upto 45 metrics, some of them are listed below:

• Sent Requests and CTR (click-thru rate)

• Sent Notifications sent and CTR• Feed events & feed CTR

• Adds / removes / Spams

How do we track

• Basic (Facebook)

• Advanced (Sometrics, Kogent)

• Real time statistics

• Application events that can’t be tied to a page

(i.e. number of requests sent)• Demographics

• Affinity

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• Analytics help us optimize (the big secret of success)

• We use analytics to do A/B test for user flows,

for checking contents, for engagement loops

• Analytics lead us to data driven measure to

• optimize the apps

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• Target your audience

• Plan Design and Strategize (Viral)

• Execute (should offer a unique value to all users)

• Build Engagement loops (copy & design)

• Promote with strong affiliate partnerships

• Measure success & learn to optimize with analytics

• Repeat message and notify

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Add some zing to your online presence!

&

Harness the power of social media!

Contact

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