AutosureStrategies for Lead Generation

Autosure• India’s first state-of-the-art Test Lab for cars• Based out of Coimbatore• Parent company – ATS ELGI

Internet Penetration - Coimbatore

Total Internet Penetration Tamil Nadu – 3.4 Million

Penetration Leads in Coimbatore – 40%

So, total Penetration of Internet users in Coimbatore – 1.8 Million

*Source: IMRB International

Strategy andTimeline

This Lead Generation campaign has been divided into 6 Phases

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

Week 11

Week 12

Phase 1 Phase 2 Phase 3

Phase 4 Phase 5

Phase 6

Phase 1 – Activate social media profilesPhase 2 – Creating Ad FilmPhase 3 – Partnered adsPhase 4 – Run the ad film over various platformsPhase 5 – Retargeting

Phase 6 – Keep the social media profiles active by posting content regularly

▪ Tie up with influential Bloggers like Indian Auto Blog, Motor Octane

▪ Activate Social Media Profiles like Twitter and Facebook as customer redressal forums for Autosure

Ramp up Autosure’s Social

Media

Indian Auto BlogIndian Auto Blog

▪ Based out of Chennai▪ Monthly Visitors:

34,259

Motor OctaneMotor Octane

▪ Based out of Chennai▪ Monthly Visitors:

25,947

Banner Ads & 30 sec Ads (Web)

• Banner Ads on YouTube• 30 Sec Ads on Hotstar and

#Fame

Partnered Ads

Retargeting

Retargeted customers are three times more likely to click on your ad than people who haven’t interacted with your business before

Make your

emails lead-gen machines

• Personalized welcome E-mails to new subscribers

• Tips and tricks to keep your car safe from internal/external damage

• E.g. of subject lines: 1. Even your car can catch a cold.

Get it checked NOW!

Let referrals lead the way

• Discounts on referring to a friend/colleague

• Referral Chain

Audience Segmentation

Target Audience:

Potential pre-owned car buyers

People who take car insurances

Tech Savvy, working professionals

Apprehensive & Concerned individuals

Sources

http://bit.ly/1QfyXOa - Internet Penetration in Coimbatore, Tamil Nadu (Slide 3)

http://bit.ly/1E94NFv - Blog Metrics (Slide 7 & Slide 8)

Thanks!!