being digital - digital britain / digital natives

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A lecture on Digital Britain and Digital Natives for IMD07102 Being Digital at Edinburgh Napier University.

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Page 1: Being Digital - Digital Britain / Digital Natives

Hannah Rudman

1

Page 2: Being Digital - Digital Britain / Digital Natives

@hannahrudman

Page 3: Being Digital - Digital Britain / Digital Natives

@hannahrudman

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http://getambition.com

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Digital Britain, Digital Natives

Hannah Rudman: IMD07102

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[email protected]

Business/economy paradigm shift: from push…

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[email protected]

…to pullAmazon.co.uk - a network business

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Floppy Drive

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Old PC

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Nokia Phone

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Ethernet Cable

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MS Tech Day

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Plastic Logic

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iPod Touch

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Sight Restoration

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Atomic Storage

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Atomic Storage

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Biointerface

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Where are we at? Microtrends 1-3 years Fashion, fads,

technology devices/platforms

Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/economic behaviours

Megatrends 15-50 years Societal shifts, industrial shifts

Gigatrends 50+ years New Societies

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Page 25: Being Digital - Digital Britain / Digital Natives

Microtrends 1-3 years Fashion, fads, technology devices/platforms

Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/economic behaviours

Megatrends 15-50 years Societal shifts, industrial shifts

Gigatrends 50+ years New Societies

Where are we at?

Page 26: Being Digital - Digital Britain / Digital Natives
Page 27: Being Digital - Digital Britain / Digital Natives

Microtrends 1-3 years Fashion, fads, technology devices/platforms

Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/economic behaviours

Megatrends 15-50 years Societal shifts, industrial shifts

Gigatrends 50+ years New Societies

Where are we at?

Page 28: Being Digital - Digital Britain / Digital Natives
Page 29: Being Digital - Digital Britain / Digital Natives

Microtrends 1-3 years Fashion, fads, technology devices/platforms

Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/economic behaviours

Megatrends 15-50 years Societal shifts, industrial shifts

Gigatrends 50+ years New Societies

Where are we at?

Page 30: Being Digital - Digital Britain / Digital Natives
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Page 32: Being Digital - Digital Britain / Digital Natives

Slide courtesy of TEAM Tourism

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Slide courtesy of TEAM Tourism

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>mobile sales

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http://www.number10.gov.uk

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• 2mbps minimum speed service obligation to telcos

• £530m plus...

• Next-gen committment: £Next Generation Fund£ will part-subsidise

• Govt services analogue switch-off

• Mobile upgrade: building networks capable of 50Mbps

Digital Britian: Broadband

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Current  infrastructure  overview• 99%  Scotland  has  geographical  2G  coverage

• 41%  Scotland  has  geographical  3G  coverage.

• 87%  Scotland’s  populaAon  live  in  an  area  with  90%  3G  coverage

• 450  BT  Openzone  Wifi  hotspots  in  Scotland,  that  visitors  can  access  if  their  ISP  is  a  member  of  Wireless  Broadband  Alliance

• 4G  should  increase  m-­‐bandwidth  &  eliminate  “not-­‐spots”  for  95%  populaAon

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Issues•Wifi  or  3Gmobile  coverage  needed  for  locaAon  &  digital/m-­‐services  not  seamless.  

• Many  “not  spots”,  even  in  ciAes

• Broadband  -­‐  The  REACH  PROBLEM

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Digital Britain:Broadcasting

• DAB switch over 2015

• BBC/C4 must change to be public service content partners

• Channel 3 to be opened up to independently-financed news consortia

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• Framework to encourage legal downloads

• OfCom charged with reducing piracy - through criminal law, not civil law

• No 3 strikes

Digital Britain:Intellectual Property

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Digital Britian:& the rest

• Tax breaks for “culturally British video games”

• New games regulation

• Investment: £120m in a Digital Economy Programme

• Education: Pupils to get 5hrs ICT training per week, delivered by professionals in the the cultural & creative sectors.

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What data do you have that can be explored?

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Get Thinking!• Does Britain being more digital make

Britain more democratic?

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Digital natives/migrants

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Growing up at different times = different understandings of where we’re at

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Growing up at different times = different understandings of where we’re at

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Digital Natives: share differently

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Get Thinking:

• How did Tom and I share stuff or say stuff to a wider group of people without digital tools?

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Page 59: Being Digital - Digital Britain / Digital Natives

How do you share?

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Homo-Interneticus

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• (Marshall McLuhan - The Medium is the Message: later this term with Tom)

• “Facebook is all fur coat and no Flickrs”

Digital Natives: present themselves differently

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lifecaching

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Digital Natives: participate differently

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Digital Natives: do culture differently

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New World Centre’s wallcast

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• Green screen TUI

• Windows GUI

• ...becoming

• NUI

Digital natives: get UIs differently

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• The benefits of being a digital native?

• The downsides?

• What issues might emerge in the workplace for digital natives?

Get Thinking