The Automotive Analytics & Attribution Summit (AAAS) is the first of its kind dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers

invest heavily in online advertising yet few standards exist for tracking consumer influence, engagement, and conversion. The auto industry and their advertising partners must work closer

together to determine the influences that result in a sale.

The AAAS has been organized to attract thought leaders, technology companies, and dealership managers who want to work together to solve the unique attribution challenges in the auto industry.

Manufacturers, marketing technology companies, marketing portals, and dealership managers are invited to present their research, case studies, and challenges in a forum that will seek to define the

next steps to solve a pressing problem in our industry.

NOVEMBER 8TH & 9TH | BOCA RATON, FLORIDA

BOCA RATON RESORT & CLUB

AUTOMOTIVEATTRIBUTIONSUMMIT.COM

SPONSORS

AGENDATuesday, November 7th (pre-conference activities)Fly Into Florida – Enjoy the perfect weather!12:00 PM Registration Opens1:00 PM VistaDash User Group Meeting (optional)3:00 PM ADF Committee Meeting – Creating First Public Draft of Revised Specification4:30 PM Hands-On Technical Workshops • Google Analytics Training – Attendees with Intermediate GA Skills

• How to Build Google Tag Manager Scripts to Track Consumer Engagement in Analytics

6:00 PM Informal Cocktail Reception

Wednesday, November 8th – Conference Opens7:00 AM Registration Opens8:00 AM Welcome Breakfast8:30 AM Revised ADF Specification Distributed for Review – David Metter, Committee Chairman

9:00 AM Multimedia Presentation: Transforming Automotive Marketing Attribution & Reporting9:30 AM Opening Keynote – From Anonymous to Attributed: Activating Your Walk-In Shopper Strategy – John Clavadetscher, Cars.com

10:30 AM General Session: Using Data & Analytics to Save up to $100,000 a year per Rooftop – Brian Pasch, PCG

11:30 AM Main Stage Panel: Sales Attribution Is Daunting For Dealers – How Do We Fix That? – James Grace (Cox), Steve White (Clarivoy), Max Steckler (CDK Global), Joe Chura (DealerInspire), John Clavadetscher (Cars.com), Chip Perry (TrueCar), Len Short (Lotlinx)

12:30 PM Lunch1:30 PM Breakout Workshops (3 concurrent) • Building Effective Targeting and Attribution Models with Experian Data – Ken Kolodziej, Experian Automotive

• Stop The Insanity: Your Sales Attribution Reports are Flawed – David Page, Dealer eProcess

• Determining the Influence of Third-Party Portals on Showroom Visits and Sales – Max Steckler, CDK Global along with executives from CarGurus and Edmunds

2:30 PM Break with Sponsors3:00 PM Breakout Workshops (3 concurrent) • Building Effective Marketing Campaigns that Connect with Sales Data – David Boice, Team Velocity

• Why Consumers Loathe Your Online Experience – Andy Medley, PERQ

• 7 Secrets to Maximizing Your Attribution Investment – Steve White, Clarivoy

4:00 PM Break With Sponsors

AGENDA4:30 PM Marketing Manager Panel: Our Wish List for Automotive Marketing Vendors • Peter Quinones, eCommerce Director, Warren Henry Auto Group • Paul Schnell, eCommerce Director, Lanphere Auto Group • Dani Hart, eCommerce Director, Pohanka Auto Group • Tom Moore, Senior Vice President, Morgan Automotive Group • Matthew Pennell, eCommerce Director , Priority Automotive Group

5:30 PM 15-minute Technology Challenge: Three Innovative Companies Showcase Their Integrated Solutions6:30 PM Cocktail Reception7:30 PM Dine on your own at local restaurants

Thursday, November 9th8:30 AM Welcome Breakfast9:30 AM Opening Keynote – David Metter, President, AutoHook powered by Urban Science

10:30 AM Keynote and Panel: Attribution: Finding the Quality in the Quantity of Your Digital Marketing Presence – James Grace, Cox Automotive with OEM and Dealership Executives

11:30 AM General Session: Insights on attribution from outside the automotive industry12:30 PM Lunch1:30 PM Breakout Workshops (3 concurrent) • Meet Roxanne- A technology breakthrough to measure attribution through events and customer intent – Joe Chura, Founder of DealerInspire • All Traffic is Not Created Equal: How to Use First Party Data to Attract Buyers vs. Shoppers - Karim Qazi, VP Ad Technology Platforms, Edmunds • Leveraging GA to Measure the Effectiveness of your Online Purchasing & Chat Tools – Aaron Baldwin, CarNow

2:30 PM Break with Sponsors3:00 PM Breakout Workshops (3 concurrent) • Google Analytics Workshop: Inspecting Your Configuration for Data Compliance – Brian Pasch, PCG Companies • Investing your Media Dollars with Certainty: The Role of a Quality Visit and Attribution – Kevin LeSage, Cox Automotive • Winning Means Knowing What You’re Losing: The Uncut Story Your Data Can’t Tell You – Moderated by David Metter, AutoHook

4:00 PM Break With Sponsors4:30 PM Mainstage Panel: We Need Better Marketing Levers To Increase Showroom Traffic – Mark Conner (Lotlinx), George Berridge, Director of Digital at Zimmerman, Equifax Executive TBA, plus others

5:30 PM Conference Closing Session Challenge5:45 PM Book Release & Signing Event: “Who Sold It?” – by Brian Pasch6:00 PM Cocktail Reception7:00 PM Dine on your own at local restaurants

Friday, November 10th (optional)Golf Outing For Attendees – Register in Advance | $5,000 Prize Purse

DARREN HAYGOODTransparency AI

DAN MOOREVistaDash

BRIAN PASCHPCG Companies

TIM COXCarNow

AARON BALDWINCarNow

ANDY MEDLEYPERQ

DAVID BOICETeam Velocity Marketing

STEVE WHITEClarivoy

JOE CHURADealerInspire

SEAN SELTZERSocialDealer

MAX STECKLERCDK Global

JAMES GRACECox Automotive

DAVID METTERAutoHook

KEN KOLODZIEJExperian Automotive

DAVID PAGEDealer e-Process

GEORGE BERRIDGEZimmerman Advertising

KARIM QAZIEdmunds

CHIP PERRYTrueCar

JOIN INDUSTRY LEADERS

JOHN CLAVADETSCHERCars.com

MARK CONNERLotlinx

LEN SHORTLotlinx

PAUL SCHNELLLanphere Auto Group

DANI HARTPohanka Automotive Group

PETER QUINONESWarren Henry Auto Group

BEN ROBERTACCIOMorrie’s Automotive Group

TOM MOOREMorgan Auto Group

LAUREN CULBERTSONSheehy Auto Stores

HELEN MOSSAnderson Subaru

MATTHEW S. PENNELLPriority Automotive

JOIN YOUR PEERS

Fly

Stay

Palm Beach International Airport

PBI

40 MINUTES

Fort LauderdaleInternational Airport

FLL

Miami International Airport MIA

35 MINUTES

55 MINUTES

Boca Raton Resort & Club | www.bocabeachclub.comUse code APCG17 when booking rooms online or by calling (888) 557-6375 and using our group name “PCG Companies” for the discounted rate. Book early or rooms may be sold out.

AUTOMOTIVEATTRIBUTIONSUMMIT.COM