The Automotive Analytics & Attribution Summit (AAAS) is the first of its kind dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers
invest heavily in online advertising yet few standards exist for tracking consumer influence, engagement, and conversion. The auto industry and their advertising partners must work closer
together to determine the influences that result in a sale.
The AAAS has been organized to attract thought leaders, technology companies, and dealership managers who want to work together to solve the unique attribution challenges in the auto industry.
Manufacturers, marketing technology companies, marketing portals, and dealership managers are invited to present their research, case studies, and challenges in a forum that will seek to define the
next steps to solve a pressing problem in our industry.
NOVEMBER 8TH & 9TH | BOCA RATON, FLORIDA
BOCA RATON RESORT & CLUB
AUTOMOTIVEATTRIBUTIONSUMMIT.COM
SPONSORS
AGENDATuesday, November 7th (pre-conference activities)Fly Into Florida – Enjoy the perfect weather!12:00 PM Registration Opens1:00 PM VistaDash User Group Meeting (optional)3:00 PM ADF Committee Meeting – Creating First Public Draft of Revised Specification4:30 PM Hands-On Technical Workshops • Google Analytics Training – Attendees with Intermediate GA Skills
• How to Build Google Tag Manager Scripts to Track Consumer Engagement in Analytics
6:00 PM Informal Cocktail Reception
Wednesday, November 8th – Conference Opens7:00 AM Registration Opens8:00 AM Welcome Breakfast8:30 AM Revised ADF Specification Distributed for Review – David Metter, Committee Chairman
9:00 AM Multimedia Presentation: Transforming Automotive Marketing Attribution & Reporting9:30 AM Opening Keynote – From Anonymous to Attributed: Activating Your Walk-In Shopper Strategy – John Clavadetscher, Cars.com
10:30 AM General Session: Using Data & Analytics to Save up to $100,000 a year per Rooftop – Brian Pasch, PCG
11:30 AM Main Stage Panel: Sales Attribution Is Daunting For Dealers – How Do We Fix That? – James Grace (Cox), Steve White (Clarivoy), Max Steckler (CDK Global), Joe Chura (DealerInspire), John Clavadetscher (Cars.com), Chip Perry (TrueCar), Len Short (Lotlinx)
12:30 PM Lunch1:30 PM Breakout Workshops (3 concurrent) • Building Effective Targeting and Attribution Models with Experian Data – Ken Kolodziej, Experian Automotive
• Stop The Insanity: Your Sales Attribution Reports are Flawed – David Page, Dealer eProcess
• Determining the Influence of Third-Party Portals on Showroom Visits and Sales – Max Steckler, CDK Global along with executives from CarGurus and Edmunds
2:30 PM Break with Sponsors3:00 PM Breakout Workshops (3 concurrent) • Building Effective Marketing Campaigns that Connect with Sales Data – David Boice, Team Velocity
• Why Consumers Loathe Your Online Experience – Andy Medley, PERQ
• 7 Secrets to Maximizing Your Attribution Investment – Steve White, Clarivoy
4:00 PM Break With Sponsors
AGENDA4:30 PM Marketing Manager Panel: Our Wish List for Automotive Marketing Vendors • Peter Quinones, eCommerce Director, Warren Henry Auto Group • Paul Schnell, eCommerce Director, Lanphere Auto Group • Dani Hart, eCommerce Director, Pohanka Auto Group • Tom Moore, Senior Vice President, Morgan Automotive Group • Matthew Pennell, eCommerce Director , Priority Automotive Group
5:30 PM 15-minute Technology Challenge: Three Innovative Companies Showcase Their Integrated Solutions6:30 PM Cocktail Reception7:30 PM Dine on your own at local restaurants
Thursday, November 9th8:30 AM Welcome Breakfast9:30 AM Opening Keynote – David Metter, President, AutoHook powered by Urban Science
10:30 AM Keynote and Panel: Attribution: Finding the Quality in the Quantity of Your Digital Marketing Presence – James Grace, Cox Automotive with OEM and Dealership Executives
11:30 AM General Session: Insights on attribution from outside the automotive industry12:30 PM Lunch1:30 PM Breakout Workshops (3 concurrent) • Meet Roxanne- A technology breakthrough to measure attribution through events and customer intent – Joe Chura, Founder of DealerInspire • All Traffic is Not Created Equal: How to Use First Party Data to Attract Buyers vs. Shoppers - Karim Qazi, VP Ad Technology Platforms, Edmunds • Leveraging GA to Measure the Effectiveness of your Online Purchasing & Chat Tools – Aaron Baldwin, CarNow
2:30 PM Break with Sponsors3:00 PM Breakout Workshops (3 concurrent) • Google Analytics Workshop: Inspecting Your Configuration for Data Compliance – Brian Pasch, PCG Companies • Investing your Media Dollars with Certainty: The Role of a Quality Visit and Attribution – Kevin LeSage, Cox Automotive • Winning Means Knowing What You’re Losing: The Uncut Story Your Data Can’t Tell You – Moderated by David Metter, AutoHook
4:00 PM Break With Sponsors4:30 PM Mainstage Panel: We Need Better Marketing Levers To Increase Showroom Traffic – Mark Conner (Lotlinx), George Berridge, Director of Digital at Zimmerman, Equifax Executive TBA, plus others
5:30 PM Conference Closing Session Challenge5:45 PM Book Release & Signing Event: “Who Sold It?” – by Brian Pasch6:00 PM Cocktail Reception7:00 PM Dine on your own at local restaurants
Friday, November 10th (optional)Golf Outing For Attendees – Register in Advance | $5,000 Prize Purse
DARREN HAYGOODTransparency AI
DAN MOOREVistaDash
BRIAN PASCHPCG Companies
TIM COXCarNow
AARON BALDWINCarNow
ANDY MEDLEYPERQ
DAVID BOICETeam Velocity Marketing
STEVE WHITEClarivoy
JOE CHURADealerInspire
SEAN SELTZERSocialDealer
MAX STECKLERCDK Global
JAMES GRACECox Automotive
DAVID METTERAutoHook
KEN KOLODZIEJExperian Automotive
DAVID PAGEDealer e-Process
GEORGE BERRIDGEZimmerman Advertising
KARIM QAZIEdmunds
CHIP PERRYTrueCar
JOIN INDUSTRY LEADERS
JOHN CLAVADETSCHERCars.com
MARK CONNERLotlinx
LEN SHORTLotlinx
PAUL SCHNELLLanphere Auto Group
DANI HARTPohanka Automotive Group
PETER QUINONESWarren Henry Auto Group
BEN ROBERTACCIOMorrie’s Automotive Group
TOM MOOREMorgan Auto Group
LAUREN CULBERTSONSheehy Auto Stores
HELEN MOSSAnderson Subaru
MATTHEW S. PENNELLPriority Automotive
JOIN YOUR PEERS
Fly
Stay
Palm Beach International Airport
PBI
40 MINUTES
Fort LauderdaleInternational Airport
FLL
Miami International Airport MIA
35 MINUTES
55 MINUTES
Boca Raton Resort & Club | www.bocabeachclub.comUse code APCG17 when booking rooms online or by calling (888) 557-6375 and using our group name “PCG Companies” for the discounted rate. Book early or rooms may be sold out.
AUTOMOTIVEATTRIBUTIONSUMMIT.COM