President, Audi Canada

Daniel Weissland

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Audi Sales Country Ranking - World

CHINA (INCL. HK)

GERMANY

USA

GREAT BRITAIN

FRANCE

ITALY

SPAIN (Incl. Canary islands)

BELGIUM

CANADA

JAPAN

2016 VS. PREVIOUS YEAR

World 1,871,348 +68,102 +3.8%

591,554

293,307

210,213

177,565

65,362

62,430

51,879

33,270

30,544

28,452

+20,665

+23,244

+8,011

+10,748

+5,146

+8,376

+7,292

+1,263

+3,790

-905

+3.6%

+8.6%

+4.0%

+6.4%

+8.5%

+15.5%

+16.4%

+3.9%

+14.2%

-3.1%

Canada ranks

among the top 10

for the 1st time

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Brand Ranking New Car Sales – Canada

Market Share

IHG YTD

vs Previous

Year

20.7% -0.7%

19.4% 0.2%

15.6% 0.9%

11.5% -0.6%

10.3% -1.2%

6.2% 0.0%

4.7% 0.2%

3.6% 0.1%

3.4% -0.5%

3.1% 0.5%

1.5% 0.8%3,034

6,103

6,609

7,061

9,140

12,094

20,227

22,509

30,544

38,012

40,526

Jaguar

Volvo

Mini

Porsche

Land Rover

Infiniti

Acura

Lexus

Audi

BMW

Mercedes-Benz

+29.3%

-6.3%

+10.1%

+6.8%

-3.7%

+2.2%

+14.2%

+8.6%

+4.0%

+7.4%

+134.1%

Audi is the fastest

growing premium

brand in Canada

195,859

+18.4%

#3 in Service Satisfaction – J.D. Power

#2 in Sales Satisfaction – J.D. Power

16.3% CPO market share (all-time high)

17 Audi Terminals

completed by 2016

+14.2% sales growth vs 2015

$500 part sales per VIO

(all-time high)

12 record months

30,544 Vehicles sold

>>2016 A Year of Records

>>Dealer Investments

>>2017: Biggest Product Offensive in History

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018

S4

RS 3 Sedan

A5/S5 Cabriolet

A5/S5 Sportback

R8 Spyder

A5/S5 Coupé

TT RS Coupé

2017 2018

Q5/SQ5

R8 Spyder V10+

13 new models to be launched in 2017

More To Come . . .

VelodyneAutonomous driving

75 Mio.

Dollar

Civil MapsAutonomous driving

6,6 Mio.

Dollar*SAIPS

Autonomous

driving

BaiduSearch engine/

Autonomous

driving

IntelChip Production

MobileyeCamera

technology/

Autonomous

driving

HereCard provider

2,8 Mrd.

Dollar**

GoogleSearch engine/

Autonomous

driving

GettDriving service

300 Mio.

Dollar

BlacklaneCar service providers

20 Mio.

Euro

Daimler

Financial

ServicesTransportation

Services

UberDriving service

400 Mio.

Dollar

LyftDriving service

500 Mio.

Dollar

Cruise

AutomationAutonomous

driving

* With other investors

** Consortium from Daimler, BMW and Audi

Investments

Corporations

Owners

SilvercarCar service provider

28 Mio.

Dollar

Car manufactures enlarging their scope of business

The automotive industry is changing >>

Future Success Factors

UrbanizationSustainabilityDigitalization

Digitalization

“seamless digital

Customer experience”

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10

myAudiDigital Ecosystem

Connected

Retail

Connected

Mobility

Connected

Car

ECOSYSTEM

>>Our Goal

the e-tron quattro will

open a new chapter of

our future success”

Sustainability >>

e-tronEmission-free mobility

“intelligent and

customized mobility”

Urbanization >>

15

Audi AIPiloted Driving

16

Audi AIConnected Mobility

Audi AIintelligent technologies

Audi e-tronemission free mobility

myAudidigital ecosystem

Thank you

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Q & A

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