automotive australia report
TRANSCRIPT
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Automotive Australian 2020
by
AutoCRC Ltd
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20-21June 2013BITEC, Bangkok -Thailand
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Current Structure of the Australian Auto Sector
Challenges Facing the Automotive Sector
Automotive Australia 2020 Technology Roadmap
Implementation of the Roadmap
Business Excellence Initiatives - ASEA Research Initiatives - AutoCRC
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Scope
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Current Structure of the Australian Auto Sector
Challenges Facing the Automotive Sector
Automotive Australia 2020 Technology Roadmap
Implementation of the Roadmap
Business Excellence Initiatives - ASEA
Research Initiatives - AutoCRC
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Scope
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There are 3 Car Manufacturers and 2 Truck Manufacturers in Australia.
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Ford - Vehicles
Holden - HQ & Engines
Toyota - Engines &Cars
Ivecco Trucks
Kenworth - Trucks
Ford - EnginesHolden - Vehicles
AustralianAutomotiveIndustry
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5
Victoria Bosch
Continental
Dana
Denso
Futuris
Hella
Toyota Boshoku
NSW
Tenneco
S.A. SMR
Tenneco
Toyoda Gosei
..and more than 500 suppliers, including many global companiesAustralianAutomotiveIndustry
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Employment
Exports & Imports
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AustralianAutomotiveIndustry
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Currently manufactures 200,000+ per Year
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Approx. 30% Export
AustralianAutomotiveIndustry
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Strengths The capability to produce a vehicle from a drawing, through
the complete manufacturing process, all the way to thedealership is a capability possessed by just 13 countries andAustralia is one of those.
Global design and testing facilities.As one of the largest industry spenders on Research and
Development , the automotive industry is seen as the pinnacleof manufacturing. Approximately AUD$650 Million
For every direct job in the industry, 5 - 6.5 jobs are provided inancillary industries - multiplier effect High levels of skill and innovation
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AustralianAutomotiveIndustry
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Current Structure of the Australian Auto Sector
Challenges Facing the Automotive Sector
Automotive Australia 2020 Technology Roadmap
Implementation of the Roadmap
Business Excellence Initiatives - ASEA
Research Initiatives - AutoCRC
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Scope
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From the mid 1980s until 2010 the highly protectionist policy regime Import tariff rate of only 5% applying from 2010 onwards. Free-trade-agreements for example with Thailand, USA and Malaysia (which reduces
the effective tariff rate to about 3.5%) Most open market for vehicle imports of any of the 13 automotive producing countries
in the world. Changing consumer preferences and increase in choice in brands has steadily
reduced the market share and the volume of locally produced vehicles. Compounding these factors, the Australian dollar has appreciated by as much as 50%
against our major trading partners in recent years In 2004 the industry produced 410,000 vehicles, achieved a domestic market share of
30% and exported $5.3 billion dollars of vehicles and components. In 2012 the industry produced 220,000 vehicles, resulting in only 12.5% share Extrapolating first quarter sales in 2013, the locally produced vehicle market share for
2013 calendar year may be less than 10%. Global Architectures
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ChallengesfacingtheAutoIndustry
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Current Structure of the Australian Auto Sector
Challenges Facing the Automotive Sector
Automotive Australia 2020 Technology Roadmap
Implementation of the Roadmap
Business Excellence Initiatives - ASEA
Research Initiatives - AutoCRC
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Scope
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Goal: Define a technology roadmap for Australian automotive
industry
Initiated June 2009 by Auto Industry Innovation Council
Funding from AutoCRC, Australian (DIISR) and VictorianGovernments
Delivered by ANU
AutoCRC
University of Cambridge
CSIRO
Reference group to provideoversight and policy direction
AutomotiveAustralia2020
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Scope Engage industry, technology providers and government
Understand short term needs Identify long term trends
Match Australian capability with industry needs
Identify gaps
Provide a roadmap for the auto industry to 2020+
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AutomotiveAustralia2020
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160 Organisations- Vehicle Producers
- Suppliers
- Researchers
- Industry Bodies
- Governments- Aligned External
Organisations(Defence,
Aerospace,Resources, etc.)
220 Individuals 2,500 hours of
Direct industryengagement.
BroadParticipation
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Control
Finance
Alliances & Networks
Skills & Competencies
Other
Resources
Non-Auto Supply Base
Science Base
Engineering Services
Manufacturing Processes
Other
Electrical
Supply Base
Other Stakeholders
Political & Legal
Economic
Environmental
Technological
Social
Infrastructure
Chassis
Auto Supply Base
Driveline
Body
MVPs
Regional Government
National Government
Vision2016 Long term 20202012 Medium term 20152009 Short term 2011Past
Control
Finance
Alliances & Networks
Skills & Competencies
Other
Resources
Non-Auto Supply Base
Science Base
Engineering Services
Manufacturing Processes
Other
Electrical
Supply Base
Other Stakeholders
Political & Legal
Economic
Environmental
Technological
Social
Infrastructure
Chassis
Auto Supply Base
Driveline
Body
MVPs
Regional Government
National Government
Vision2016 Long term 20202012 Medium term 20152009 Short term 2011Past
4. Identify Key Strategic Capabilities
TRENDS&
DRIVERS
MARKETNEEDS
STA
KEHOLDERS
CAPAB
ILITIES
ENABLERS
1.
Establish
Vision
2. Understand
Future
Global
Market
Need
3. Understand
National
Capability
Cross-cutting Enablers
4. Develop
Opportunity
Roadmaps
4. Develop
Opportunity
Roadmaps
4. Develop
Opportunity
Roadmaps
5. Develop
Opportunity
Roadmaps
6.
Prioritise
Opportunities
PopulatingtheRoadmap
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Throughadvanced green car initiativesAustraliacan become one of the worlds leading designers and
producers of zero emission passenger vehicles
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As concerns overenvironmentalchallenges and energy securitydrive increasedpublic awareness of emissions and efficiency, a paradigm shift is looming in the
automotive market
AutomotiveAustralia2020Vision
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Capabilities Interviews Surveys
Automotive
Non Automotive Research
Workshops Opportunities
International assessment
by Deloitte Vehicle producer interviews Workshops
Capability + Attractiveness=Australian Opportunity 17
Capabilities&Opportunities
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Technology Roadmap for the Australian Automotive Industry With a view toward the global market
Building on current and developing capabilities in the Australian industry
Four Priority Opportunity Areas1. Electrification
2. Gaseous Fuels
3. Light-weighting
4. Data and CommunicationSystems
32 Specific Applications
32 Recommendations
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AA2020Results
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Applications:VehicleElectrification Short Term (2010 - 2012)
Market still emerging, limited by product availability
Medium Term (2012 - 2016)
Super-capacitors increased energy density for existing batterychemistries Seamless integrated charging infrastructure Hybrid and electric vehicle production for fleets and taxis
Long Term (2016 - 2020) Modular EV powertrains and modular, standardised battery pack
Software and hard ware for EV specific driver interface Design and assembly of power electronics modules System solutions for EV architectures High energy density batteries Low cost, robust and efficient electric machines
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Short Term (2010 - 2012) Fast fill solutions for LPG Expansion of LPG retrofit market High capacity, low cost, on-vehicle storage tanks for CNG
Medium Term (2012 - 2016) Natural gas vehicle technology Dedicated LPG system for direct injection engines Increased availability of natural gas refuelling
Long Term (2016 - 2020) Gaseous options still relevant in the face of strong trends away from fossil
fuels
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Applications:GaseousFuels
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Short Term (2010 - 2012) Reduced vehicle structure weight by 30% Lightweight road wheels Materials and processes for recycling
Medium Term (2012 - 2016) Energy absorbing foams and adhesives 3D Knitted composites for interior structures Lightweight body and door panels Replacement of steel components with lightweight alternatives
E.g. Al, Ti, Mg and composites
Long Term (2016 - 2020) Light weight modular vehicle platform
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Applications:LightWeighting
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Short Term (2010 - 2012) Roll-out of diverse existing technology options Integration of related devices, improved driver interfaces
Medium Term (2012 - 2016) Provision of real-time traffic congestion and incident information Next generation car navigation systems Improved HMI and driver information
Long Term (2016 - 2020) Provision of dynamic speed limit information Data-gathering from road signs, delivery from central data hub
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Applications:DataCommunications
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Industry Collaboration Research - Industry
Government Support
Policy and targeted researchprograms
Science and Research Material performance
Education and Training Training of industry
Feasibility and Planning23
EnablingActions
Reference: www.autocrc.com/about/2020
http://www.autocrc.com/about/2020http://www.autocrc.com/about/2020 -
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Current Structure of the Australian Auto Sector
Challenges Facing the Automotive Sector
Automotive Australia 2020 Technology Roadmap
Implementation of the Roadmap
Business Excellence Initiatives - ASEA
Research Initiatives - AutoCRC
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Scope
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AutoCRC Ltd
Business Excellence Division Research Division
Enables & Supports Quality Research
AutoCRCLtd
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Objective: Help the automotive supply chain achieve worldclass levels of competitiveness and sustainability. Led by AutoCRC since commencing in 2007
Funding from government and participating companies
Focus on manufacturing and business systems
Oversight by Steering Group, including Government,Association, and executives from all local Carmakers
>350 improvement projects completed across 100+companies
BusinessExcellenceDivision
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The Process includes: An Assessment that is Comprehensive & Company-wide.
Outputs include: A Benchmark Report (11 Competencies, 52 Metrics, 20 KPIs) A set of prioritised Improvement Plans addressing the critical gaps Prioritised in order of importance to the business - Safety/Finance/etc.
Discuss, scope, implement and complete the Projects Where possible, Start with priority 1
Continually ask for and monitor feedback
Assessment 1. Benchmark
Report
2. Improvement
Plans
Scope Project
ScopeImplement & Complete
ProjectsDoc PMD IssueNo 01091208
Harrington's Strategic Business Planning [SBP] D at e # #
Current Outlook Dec Jan Feb Mar
1. Project Status 8. Schedule 11 2 2 2 9 5 10 1 9 2 6 5
W k 1 W k 2 W k 3 W k 4 W k 5 W k 6 W k 7 W k 8 W k 9 W k 1 0 W k1 1 W k1 2
X/ / O X / /O
2. Project Statement
Background(Why) 1InitialMeeting ASEA
2Kick off meeting ASEA
Refer to original ASEAScopingdocument signedby Harrington'sandASEA 3 Tr a i n in g d a y1 &2 AIM
4Situationalanalysis H
Description(Plan) 5Swot summary H
6Strategic objectives H
Refer to original ASEAScopingdocument signedby Harrington'sandASEA 7Strategic options H
8Developactionplans H
3. KeyProject Resources 9Developstrategic plan H
Utilisation 10PreparePPT fortrainingday3 H
M an ag in gD ir ec to r P ro je ct M an ag em en t F ac il it at io n 1 00 % 1 1T ra in in gd ay 3 A IM
K ey Ma na ge rs P ar ti ci pa te C om pa ny kn ow le dg e 1 00 % 1 2F in al is es tr at eg ic p la n H
13Implement plan H
4. KPI's KPI 1 -Time Commitment 14Monitoringplan H
Reporting
Coaching
5. Project team [Project management]
9. Issues(Risks)
Company Businessimprovement leader Jo h n Har r i n gto n 0 4 1 8 2 85 6 2 8 No
Project leader Jo h n Har r i n gto n 0 4 1 8 2 85 6 2 8 1 A t te n da n ce C o mm u ni c at e s c he d ul e a n d en s ur e a t te n da n ce . J H 1 6 .1 2 .0 8
A SE A Progra m m a nag e r P e te r T a y lo r + 6 1 3 96 8 1 86 2 6
Coach Ste ve Rob i n son 0 4 1 7 3 40 7 6 1
6. Budget AU$ Budget plan/ status
Materials/Equipment
Pe rsonne l inte rna l $ 3 7 ,00 0
e xte rna l $ 2 5 ,00 0
Operatingexpense
T ot al $ 62 ,0 00
7. CompanyCommunications
10. Sign off /Approval
To From How
M an ag er s T ra in in gD ay 3 ? O ri gi na l S co pi ng
M an ag in gD ir ec to r P re se nt at io n M D oc um en t
Original Scoping
DocumentASEA
Company
Resource
ASEA
Board
Freq'(D,W ,M)
D es cr ip ti on S ki ll s /a tt ri bu te s
ContactNos
ContactNos
Name
Name
Ph as e 1 Ph as e 2Kick off approval Phase 3 Completion
[Report Updating - weeklyand reporting period asper section 7 - thispaper]
Lean Management Solutions, Ian Wadeson
1 0
1
Owner[refersection9 -thispaper]
Report No
No
Company Project Title
Project Management Document
0
No ofKey issues
Activity
by when?by whom?Countermeasure actionWhat?
0
10
20
30
40
50
60
70
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
T ar ge t A ct ua l
0
0.2
0.4
0.6
0.8
1
1.2
1 2 3 4 5 6 7 8 9 1 0 11 12
T ar ge t A ct ua l
0
10
20
30
40
50
60
70
1 2 3 4 5 6 7 8 9 1 0 11 12
T ar ge t A ct ua l
1.5 weeks
behind plan
0.5 weeksahead
ofplan
1 week behind
plan1.5 weeksahead
ofplan
Current statusline
(eg.end ofweek6)
Feedback
ASEA:Assessment&ProjectProcess
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SMEClient
Client
Manager
ProjectsAssessmentCoachingMentoring
Relationship
ManagementDelivery
The simpler for the client,the more they will use it. ASEA >90% conversion from the
Assessment to multiple projects.
If difficult for the client,they will NOT use it. Conversion from Assessment to
Project = ?? The ASEA model looks more
expensive, but is probably not. Volume allows negotiation of lower
delivery rates.
SMEClient Management
ProjectsAssessmentCoachingMentoring
RelationshipDelivery
Typical Models
ASEA:EngagementProcess
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ASEA:Products(Training/Coaching) Original Products (2008 - 2010)
Latest Products (2010 - 2012)
New Products (2012 - 2013) Marketing Principles, Diversification, Export Markets
0
1
2
3
4
51. PEOPLE STRATEGY
2. PERFORMANCEMANAGEMENT
3. EMPLOYEE LEARNING ANDDEVELOPMENT
4. COMMUNICATION / CULTURE
5. ORGANISATION DESIGN
6. COMPENSATION /
REMUNERATION7. POLICIES & PROCEDURES
8. LEGISLATIVE PROCESSES /
AUDITS
9. WORKFORCE PLANNING /TALENT MANAGEMENT
10. RECRUITMENT
11. METRICS
Before Score
Average Company
After Score
PEOPLE AND
PERFORMANCE
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1.00
2.00
3.00
4.00
5.00
Cost structures and analysistools
Customer focus
Financial systems and
practices
Global sourcing andmarketing strategies
Management and Leadership
Manufacturing and QualityNew model introduction
capability
People and performance
Safety
Supply chain integration
Technology investment
Assessment Competencies
AVGE 2008
AVGE 2010
AVGE 2011
39% Improvement
45% Improvement
23% Improvement
19% Improvement16% Improvement
(Average of 29 Companies between 2008 2011)ASEA: Progress of Suppliers
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Originally established as the CRC for AdvancedAutomotive Technology in 2005
National Centre for automotive research collaborationbetween industry and Australian research organisations
Initial research programs were focused on smarter, safer, cleanervehicles 10 research organizations and >20 companies Completed >90 industry projects, graduate 70 PhDs, engaged >300 undergraduate students
In July 2012 a second round of funding was approved by the
Commonwealth Funded until 2017: $72m cash and in-kind contributions from 30participants in 4 countries
Research program now known as
ResearchDivision
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Vehicle Electrification
Breakthrough Battery
Advanced EV and Hybrid Powertrains
Gaseous Fuels Uptake of Alternative Energy for Transport Fast-fill, High Capacity Storage Solutions
Sustainable Auto Manufacturing
Lightweight Structures
Advanced Coatings
Fit with
Roadmap
CompanyNeeds
Research
Quality
ResearchProgramStructure
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Research Participants in the research programsResearchParticipants
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Industry Participants in the research programsIndustryParticipants
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http://acs-aus.com/index.phphttp://www.chargepoint.com.au/http://www.smr-automotive.com/index.html -
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Theme One Air-Lithium Battery for Electric Vehicle Novel Cathodes for high Performance Li-Ion Battery Design and Prototype of on-Vehicle Battery Management System for Electric Vehicles Electrical Steel Thermoelectric - Efficient energy recovery in light and heavy vehicles Innovative Interior and Exterior Lighting
Theme Two EEV Market Forces Study Research Fellow for gaseous Fuels
Theme Three Pickup Canopy Development - SAMMITR CECAP Research Project Virtual Paint Plastic Injection vMould Design and Process Optimisation Lightweight Plastic Glazing for the Automotive Industry and Next Generation Automotive Coatings eWood Characterisation Advanced Energy Absorption Flexible Roll Forming of a Component Section from AHSS Tool Wear Prediction Model on the Stamping of AHSS and UHSS 3R's:Recyclability, Recoverability, Reusability
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CurrentResearchProjects
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SMR - UniSA - AutoCRC Measure - Created a production-ready advanced coating
technology and process for lightweight, low cost, plastic
mirrors (patented) in
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Futuris - Deakin University - CSIRO - AutoCRC Measure - Developed an advanced lightweight composite
seat frame to ADR requirements
Benefit - Created a new product/system with flow on fueleconomy benefits
Proof- Victorian Science Agenda funding, technology
partnerships
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SME:R&DSuccessStories
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Contact Details:
Mr Linsey Siede
Director ASEA
AutoCRC Ltd
+61 400 375 874
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Questions
mailto:[email protected]:[email protected] -
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Thank You
Thank You39