Automated newsletters

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Post on 29-Nov-2014

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<ul><li> 1. Boomerang Confidential<br />Better Customer Connectionswith Boomerangs Automated Newsletter<br />Hap Leonard<br />Marketing Communications Analyst<br /></li> <li> 2. Traditional email Marketing<br />Promotions and offers only affect customers that are ready to buy at the time of delivery.<br />Boomerang Confidential<br /></li> <li> 3. You position yourself as an expert in your field and maintain contact with a prospect until they are ready to buy. <br />Automated e-Newsletters<br />Boomerang Confidential<br /></li> <li> 4. Newsletters rank highest in quality B2B opt-in techniques. <br />Automated e-Newsletters<br />Boomerang Confidential<br /></li> <li> 5. Newsletters rank highest in quality B2C opt-in techniques. <br />Automated e-Newsletters<br />Boomerang Confidential<br /></li> <li> 6. Boomerang Confidential<br />Traditional email Marketing<br />Typically, the task of creating the company newsletter will fall on the desk of someone who already has a full workload resulting in a Newsletter program that is painful to maintain if at all.<br /></li> <li> 7. Automated e-Newsletters<br />With each member of your team contributing articles the to company Blog, Generating content for the weekly newsletter becomes painless and a regular delivery schedule is easy to maintain<br />Boomerang Confidential<br /></li> <li> 8. Automated e-Newsletters<br />You and your staff write blog articles on an area of expertise or current research.<br />Boomerang Confidential<br />Weekly Process Example<br />Content generation is spread among many people who all have something to say (even if they dont know it!)<br />Small incentives and contests can get people motivated<br /></li> <li> 9. 2. Every Monday night Boomerang automatically scans through the blog extracting excerpts of new articles<br />Boomerang populates the articles into a pre-defined template and produces an email newsletter with:<br />New and past articles with links back to the blog<br />Promotions and other standard information<br />Optional pictures of the authors<br />Automated e-Newsletters<br />Boomerang Confidential<br />Weekly Process Example<br /></li> <li> 10. Automated e-Newsletters<br />Weekly Process Example<br />You receive a proof<br />Boomerang delivers the email upon approval<br />Boomerang Confidential<br /></li> <li> 11. Boomerang Confidential<br /></li> <li> 12. Boomerang Confidential<br /></li> <li> 13. The Setup<br />We create a blog for you<br />WordPress<br />Any name you want<br />Can attach your domain: e.g. http://blog.yourdomain.com<br />You are the administrator and can add people and change the look and feel<br />We create a template for you<br />Give us art for the top and sidebar<br />Give us your subject line<br />Upload your list to our BlastWizard tool<br />Boomerang Confidential<br /></li> <li> 14. The Solutions<br />Content Benefits<br />Content creation is spread across many people<br />Internal and external authors<br />Richer more diverse content<br />Timely content<br />Saves time<br />Education based marketing positions you as an industry expert<br />Content posted to blogs is in a standard format<br />Creating new articles is simple and requires very little training<br />Consistent method of editing before publishing<br />The blog is the archive<br />Automated SEO promotion<br />Delivery Benefits<br /> -Saves time<br />Newsletters created quickly that look great and are formatted correctly<br />Reduces manual errors<br />Newsletters can be delivered dynamically based on subscriber preferences or existing db segmentation<br />Boomerang Confidential<br /></li> <li> 15. Automated Newsletters<br />Interesting, sustainable, and easily maintained information delivered to your clients on a regular basis in a format that they will read, enjoy and potentially pass on!<br />Boomerang Confidential<br /></li> </ul>