aumentando vendas através do marketing digital
DESCRIPTION
Aumentando vendas através do Marketing Digital. Fábio Ricotta - CEO e cofundador da Agência Mestre.TRANSCRIPT
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Aumentando vendas através do Marketing Digital
Manual de Marketing Digital para 2014
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Hoje a Internet é um local competitivo...
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São mais de 3 milhões de sites brasileiros no
mercado!
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Onde todos querem uma fatia do mercado.
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E para conquistar parte disto, eles investem em
marketing digital...
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E quando perguntados por aumento do investimento...
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Agora me responda...
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Quanto do seu faturamento você está investindo em
marketing digital?
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Para 2014, você pretende aumentar este valor?
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APRENDENDO A MENSURAR
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Antes mesmo de fazer, saiba como mensurar o
investimento...
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Na Internet é simples e grátis, você sabia?
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O passo básico é fazer a instalação do Google
Analytics...
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Basta ter um usuário no Google
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Configure as opções para o seu site e para a sua conta e clique no botão
azul para obter o
tracking code – o código do GA para
rastrear o site
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Últimas configurações e basta copiar o código
fornecido em
todas páginas
do website.
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TUDO ESTÁ CONECTADO
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Em seguida, é importante você saber que nada trabalha sozinho na
Internet...
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Todas as mídias colaboram no processo de converter o
usuário...
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Eu consigo saber quais canais a pessoa passou
antes de converter...
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E consigo ver que não é apenas com 1 ou 2 visitas que a pessoa converte...
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Então guarde a velha ideia de
“Unidos Venceremos”
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O GOOGLE
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No BrasilDe cada 100 buscas, o Google é o mediador de
88
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“Mais de 20% das buscas no Google hoje estão relacionadas à locais,
são pessoas à procura de médicos, museus ou um parque para levar seus filhos.”
Jackie BavaroGerente de Produtos do Google
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O trabalho nos resultados do Google é simples...
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É imprescindível ter um website
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Faça um título por página do site
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Não utilize sites em flash, pois o Google não
consegue entendê-lo...
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Você pode utilizar o Google Webmaster Tools
para lhe ajudar!
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https://www.google.com/webmasters/tools/
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Elas te dão avisos sobre como você pode melhorar
o seu site...
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E ainda, mostram quando você possui algum problema sério.
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O Facebook já possui mais de 25 milhões de
Páginas de MPEs ativas na rede!
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O Facebook já possui 1.11 bilhão de pessoas
utilizando a rede todo mês!
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Um belo exemplo entre vocês...
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Uma capa muito integrada com a
comunicação da marca
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A foto de perfil é fácil de identificar e ainda “brinca” com a capa
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Cardápio disponível no Facebook
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Você pode utilizar o Flickr Tab para criar a mesma
ideia!
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Chamada para interessados em
franquias
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Para criar a sua página é muito fácil...
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GOOGLE+
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O Google+ já possui 540 milhões de pessoas registradas na rede!
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Você deve preparar o seu território por lá também...
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https://support.google.com/plus/answer/1713911?rd=2
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O receber a carta do Google, volte na sua
página e...
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Em alguns dias/semanas a sua página aparecerá nos
resultados de busca.
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O Twitter possui 200 milhões de usuários
ativos na rede!
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Um bom exemplo...
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Imagem de perfil fácil de identificar
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Descrição com informações relevantes,
site e Facebook
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Imagem de fundo integrada à
comunicação da marca
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Interação com o público que menciona a marca
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Criar um perfil é muito simples...
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LINKS PATROCINADOS
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Os links patrocinados são muito úteis para aumentar
a visibilidade...
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Você aqui possui duas formas de seguir...
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1) Se possuir uma parceria com estas “Apps”, cobre-os de criar links patrocinados
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2) Criar a sua conta no Google Adwords e montar
os seus anúncios...
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FACEBOOK ADS
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Anúncios
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Facebook Ads
• Existem muitas outras segmentações:– Por dispositivo: mobile ou desktop– Posição: no feed de notícias ou lateral– Por interatividade: com interação de
amigo ou não– E muitos outros...
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Você aqui possui duas formas de seguir...
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1) Seguir sozinho e explorar a ferramenta...
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2) Buscar um profissional ou agência no segmento...
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https://www.facebook.com/advertising
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FOURSQUARE
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O Foursquare possui 40 milhões de pessoas registradas na rede!
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E são mais de 4.5 bilhões de checkins.
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E mais de 1.5 milhão de empresas utilizando o Foursquare Business
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Um exemplo...
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No celular...
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No computador...
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Seguindo na validação...
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Ou posso criar um anúncio...
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EMAIL MARKETING
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Por fim, mas não menos importante, gerencie os
seus clientes...
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Nele, existe um sistema chamado
“autoresponder”...
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http://kb.mailchimp.com/article/how-do-i-create-an-autoresponder
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É a combinação de “gatilhos” com emails
programáveis...
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Você pode interagir de forma automatizada...
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Gatilhos
• Você pode pensar em ações:– Agradecer a cada pedido online– Pedir um feedback em cada entrega– Oferecer um desconto no aniversário– E outros...
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Por fim, lembre-se do que falei no início...
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Todas as mídias colaboram no processo de converter o
usuário...
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Lembre-se