Augumented reality

Presentation made byk.sai surya

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What is AR?• a technology that

superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.

Augmented Reality vs. Virtual Reality

History of AR• The term

"'Augmented Reality'" was coined by Tom Caudell and David Mizzel in 1990.

First mention of AR• The first mention of

the term Augmented Reality is contained in the following paper presenting an idea Tom Caudell, a Boeing researcher, first formulated in 1990.

Miligram’s Reality-Virtuality

Continuum

Paul Miligram coined the term “Augmented Virtuality” to identify systems which are mostly synthetic with some real world imagery

where do we find it?Pokemon GO

Snapchat

More conceptional Apps

• There are not just this type of augmentation but a wide variety of augmented reality apps which use augmented reality.

• AcrossAir.• Google Goggles. • Google Sky Map. • iOnRoad Augmented Driving. • Augumented car finder.

What is Goal of AR?• To enhance the person’s performance and

perception of the world

• But what is the Ultimate Goal?

How are they useful?

• Augmented Reality For Education, Design Social Support and Shopping

• Augmented Reality as a Powerful Tool to Boost your Business

• The technology of augmented reality is widely used in the gaming industry.

• Role of AR in Healthcare

Disadvantages• Privacy• Interoperability• spam• Physical danger• Price• Augmented

Behavioral Targeting

Future of AR• E-Commerce • Digital Marketing • Geolocation• Educational

resources• Industrial, military

and medical applications

Opportunities• Display such as

Eye glasses, contact lens etc..

• Medical treatment• Defence• Education• Many more…

AR Growth• Augmented/Virtual

Reality revenue forecast revised to hit $120 billion by 2020

Timing is everything