Cracking the Product Management Code

Candler Enterprises

Beverage division Snack food division

Pet care divisionQuick service restaurant

CAPACITY CONSTRAINTS OF DSDLONGER SHELF LIFE OF

CRACKERS

world renowned product development labs

company owned dsdproduct mix

Fritto-lays Entering The Cracker MarketMdestincrease Of 1% Sale

In Southeast

Consumer Dissatisfaction With Current Crackers(competitors)

Attractive Cracker Market Fundamentals

Imroving tastes

Increasing package sizes

Product reformulation using r&d lab