qburst creating live driving experiences using 3d-augumented reality
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The client is a major car-manuacturing brand in Europe and a pioneer in
mass produced diesel engines. They are well known or the radical improve-
ments in quality and history o revolutions they create in the automobile
industry. Their continuous quests or technical excellence and innovations
have helped them leave a mark o their own in the automobile sector.
We need an application that presents a highly realistic demonstration of
our new cars to the users. The application should also give the users the
same look and feeling of the car even if they are not able to visit the store.
The application was a part o client’s advertisement plan. They were launch-
ing two new car models and were aiming to reach out to a larger audience.
This application was also expected to present a highly realistic demonstra-
tion o their cars in iPhone and android devices.
We recognized that creating 3D-Augumented reality and driving experience
were the most important actors in the project. Having studied the require-
ments in details, we concluded that 3D Augmented Reality, 3D rendering
solution, Open GL, Core animation and Continuous scroll should be used to
meet the client requirements.
Virtual experience or the application was created using 3D-Augmented
Reality and Open GL. Our designers used unique and innovative animation
techniques to provide attractive and seamless transition rom one view to
another. We also integrated a ‘photo-sharing’ eature into the application to
allow users to click and share photos.
Business RequirementBusiness Requirement
The Approach 1. 3D-Augumented reality
2. 3D rendering solution
3. Open GL
4. Core animation
5. Continuous scroll
Creating Live DrivingExperiences using3D-Augumented Reality
TechnologyUsed
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Driving experience, a prominent eature o the application, was created using
a set o pre-recorded videos whose playback rates were controlled by device
motion. Motion detection was done with the help o devices like accelerom-
eter and gyrometer. This unctionality helped the users get an experience o
driving the car and with the choice o diferent videos given; they got a eel
o driving in diferent landscapes too.
Car dealers were plotted on the map based on user’s region detected by Core
Location. At a time, the application displayed a maximum o 50 dealers in
and around the area. In addition to this, it also supported calling dealers,
visiting their website and mailing them.
The model selector option in the application helps the users select the
car o their choice.
The application gives a ull 360 view o the car and displays diferent
colors it provides; there by giving the users the flexibility to configure
and view the car o their choice.
The driving experience eature in the application gives the users an
experience o test drive. They can also get a look and eel o the inte-
rior and dashboard o the vehicle.
The application helps the user locate the dealers in the area o their
choice.
Features of the ApplicationFeatures of the Application
1. Virtual Experience
2. Car Configuration
3. Driving Experience
4. Dealer Locator
Features
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Augmented Reality: A technology that superimposes a computer-generated image on a user's view o the real world; thus providing a com-
posite view.
Unity 3D: Unity is an integrated authoring tool or creating 3D video games
or other interactive content such as architectural visualizations or real-time
3D animations.
Open GL: OpenGL is a programming interace mainly or 3D applications.
It renders 3D objects to the screen, providing the same set o instructions on
diferent computers and graphics adapters. Blenders whole interace and 3D
output in the real-time and interactive 3D graphic is done by OpenGL.
Core animation: Core Animation is a data visualization API used by Mac
OS X v10.5 and iPhone OS to produce animated user interaces.
The popularity o the application turned it into an efective advertisement or
Peugeot’s car models, which in turn resulted in a significant increase in sales.
Technology UsedTechnology Used
ResultsResults
Creating Live Driving Experiences using
3D-Augumented Reality : Case Study
Authors : QBurst
QBurst
email: [email protected]
www.qburst.com
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Burst
BurstQBurst is a customer-ocused web and mobile application development company which builds robust, secure
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