George Jacklin UK Film Council Post

My group had decided the genre of 'Action' as it has one of the most interest of film representative in the UK film council. We chose Action as it is in the top percentage of categories and it is also all of my group’s favourite genre. I think that this film will do well as Action has the top 50% of people that like it. This means that we will secure a large audience as the genre is mainstream.

As action films are very mainstream, our group is going to aim the target audience to be men and women aged 15-35 because this will cover the majority of people that like to watch Action films. This will also give us large demographic to target with our audiences. Every social class is included in both of our genres male and female which will also secure us in a larger target audience meaning that Males and Females age 15-35 years old and every class will be targeted.

George Jacklin UK Film Council Post

On the page where over 16s rate their favourite genre, around 20% of them rate Action as their favourite genre. This tells us that we have around 20% of the public audience aimed at as our target audience. This means that we would have a very high interest in the film as around half of people have Action as their favourite genre, so the film should be a success

As Action films are one of the most popular genre viewed, this will make sure that we will be guaranteed a large audience to our film. Gender age and class as at no consequence as all will fit in to our genre in one way or the other.