audience research (uk tribes)

Audience research- Stylers: I did a lot of my audience research on UK tribes, where I was able to refine my target audience to two different categories of people. In addition to this I prepared a variety of questions which enabled me to target a specific demographic in terms of the styling, contents, language and subject matter. I did this by refining the results and examining the apparent groups that were more likely to buy my magazine. My first category was from the tribe Urban (on UK Tribes). They are usually a young demographic (young adults or students) whom are starting up a career in the city. Stylers hold strong on the UK tribes map- innately cool and stylish, the rising influence of urban fashion and music have made them a hugely aspirational Tribe for the youth today. As luxe sportswear and urban fashion has hit the Aspirants, it ’ s apparent that more young people are looking like a styler and aspiring to their luxury lifestyle. I’m going to heavily cater my magazine to this audience as my magazine is going to be heavily influenced by both music and fashion, something that seems to be Creatives: My next category Is from the Leading Edge Tribes, this tribe are proactive scene leaders that live for the new and now. From making music to curating club nights, publishing magazines to documenting the latest in cool online – these guys collaborate across Tribes, develop contacts, share ideas and set the agenda. Attuned to global trends and switched on to developments across diverse fields, they reject passive consumerism and are driving tastes across virtually all other segments on the map. They might be hard to predict, but following what’s going down here is a must for any marketer. The creatives are tech savvy self-starters that produce music and promote club nights. I think that a large minority of people that answered my questions also fitted into this tribe on the basis that I want my magazine to be modern and different to any other magazine, including feature that go against the normal magazine rules as such. The emphasis on creativity is also vital in my magazine as not only is my magazine going to be heavily influenced by electropop music but I also want it to be influenced by fashion (the new and now street trends)

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Audienceresearch-

Stylers:IdidalotofmyaudienceresearchonUKtribes,whereIwasabletorefinemytargetaudiencetotwodifferentcategoriesofpeople.InadditiontothisIpreparedavarietyofquestionswhichenabledmetotargetaspecificdemographicintermsofthestyling,contents,languageandsubjectmatter.Ididthisbyrefiningtheresultsandexaminingtheapparentgroupsthatweremorelikelytobuymymagazine.MyfirstcategorywasfromthetribeUrban(onUKTribes).Theyareusuallyayoungdemographic(youngadultsorstudents)whomarestartingupacareerinthecity.StylersholdstrongontheUKtribesmap-innatelycoolandstylish,therisinginfluenceofurbanfashionandmusichavemadethemahugelyaspirationalTribefortheyouthtoday.AsluxesportswearandurbanfashionhashittheAspirants,it’sapparentthatmoreyoungpeoplearelookinglikeastylerandaspiringtotheirluxurylifestyle.I’mgoingtoheavilycatermymagazinetothisaudienceasmymagazineisgoingtobeheavilyinfluencedbybothmusicandfashion,somethingthatseemstobe

Creatives:MynextcategoryIsfromtheLeadingEdgeTribes,thistribeareproactivesceneleadersthatliveforthenewandnow.Frommakingmusictocuratingclubnights,publishingmagazinestodocumentingthelatestincoolonline–theseguyscollaborateacrossTribes,developcontacts,shareideasandsettheagenda.Attunedtoglobaltrendsandswitchedontodevelopmentsacrossdiversefields,theyrejectpassiveconsumerismandaredrivingtastesacrossvirtuallyallothersegmentsonthemap.Theymightbehardtopredict,butfollowingwhat’sgoingdownhereisamustforanymarketer.Thecreativesaretechsavvyself-startersthatproducemusicandpromoteclubnights.IthinkthatalargeminorityofpeoplethatansweredmyquestionsalsofittedintothistribeonthebasisthatIwantmymagazinetobemodernanddifferenttoanyothermagazine,includingfeaturethatgoagainstthenormalmagazinerulesassuch.TheemphasisoncreativityisalsovitalinmymagazineasnotonlyismymagazinegoingtobeheavilyinfluencedbyelectropopmusicbutIalsowantittobeinfluencedbyfashion(thenewandnowstreettrends)

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