Film Poster and Film Review

Film Poster and Film ReviewReaching my Target Audience

Previous Audience Research

Young adults (my audience) spend time often daily watching films. My film will therefore easily be a point of interest and would be likely to be watched if advertised. 40% also said that they enjoy reading. This would mean that the language in my review should apply to this audience as there is a likelihood of them being interested in magazines; which my review would be featured in.

Enjoys emotion-stimulating films that can be watched as an aid of comfort. The quote in my poster hints that my film involves this.

Wants films to have a sense of history and exploration. My review could therefore encourage the theme of understanding those that are abnormal to everyday people.

Appreciates a sense of connection to characters. Emotional intimacy in the poster and understanding of the importance of emotion in the review can suggest this is involved in my film.

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Film Poster AnalysisImages involve both male and female characters, suggesting that it is appealing for both genders as they have something to relate to. Social media link: young people are more likely to become actively involved in a media product when there is the option to interact digitally due to their typical common interest of social media. Actors names can build an interest in the film due to the fact that they are of similar ages to the target audience of young adults. Connecting with actors in terms of social media following etc. can provide a greater level of excitement for the film. Age rating clearly demonstrates who the film is aimed for. It suggests mature or sensitive content however allows entertainment for young teenagers as well as this. The quote allows an insight for audience to become excited about the films content. It does not give too much away however is enough to build a talking point.

Theoretical ApplicationBlumler and Katz Uses and Gratifications Theory: be informed on who directs, acts and edits the film, as well as being interested by the actors involved as demonstrated visibly at the top of the poster. Marxist Theory: presentation of the obsessive character as with a blank/negative facial expression shows that audiences are ruled by the dominant ideology that those who are struggling mentally are deemed interesting as well as controversial. Pluralist Theory: society can reject or accept ideologies in a liberal way by the emotion being shown in the poster through facial expressions with both characters being visible, showing both sides of the characters stories. The top quote shows that audiences are being supplied what they want; by the good reception and reviews.

Film Poster Feedback

Film Review Analysis

The images show that my actors and characters are young, linking to the age of my target audience. Having the images cover most of the page will attract this audience, similarly attracting both genders as images of both male and female characters are used. The colour scheme is soft and mature. It is not too childish or too dark so young adults will feel as though it is appropriate for their ages. It also creates a sense of relaxation for enjoymentFilm details instantly show the age rating and studio production team. This can allow fans to quickly become intrigued and audiences to understand who the key market is, and that they will enjoy the film., e.g. due to levels of maturity/sensitivity. The review content involves messages that relates to what my audiences look for in regards to my interview videos. It also uses colloquial and inclusive language in order to allow my audiences to feel involved. Due to my target audiences having busy lives, I have created ease in reading by having a small text box portraying key information about where to watch the film. This will avoid the feeling of weight when reading. and escapism in reading, something that is important in targeting the audience according to Blumler and Katz Uses and Gratifications theory.

Theoretical ApplicationBlumler and Katz Uses and Gratifications Theory: identify with characters as a result of the issue of coping with relationships and emotion (clearly showed by facial expression in images and involvement of both male and female characters), and as a talking point due to the unique narrative structure and the aspect of being misled by an unreliable character, discussed in the main body. Maslows Hierarchy of Needs: self-actualisation of coping with our own relationships and being comforted in deciding to watch the film. Stuart Hall: dominant ideology of obsessive love, preferred reading of empathy for the male character, oppositional readings of whether their relationship was ever real in the first place, or whether he is stable and being overcome by paranoia. This further builds a talking point for the film and the desire to watch it to make our own decisions.

Film Review Feedback