Audience Research

Results

https://www.surveymonkey.com/analyze/Y7FUu1LgBkxVxNExq_2FTrDnD_2B1CSk9M2YK_2FmN9dFaLmU_3D

Total Respondents - 22

73.91%

0%

8.70%

4.35% 8.70%

0.00% 4.35%

Age

10 to 21

22 to 30

31 to 40

41 to 50

51 to 60

61 to 70

70 or older

Here we can see that the vast majority of the people that completed the survey

were from the age of 10-21. Therefore, I have taken into account that there may

be more responses to questions that appeal to the younger generation, for

example, the types of genres that appeal to the younger generation are mainly

that of rap and R&B, and also the amount of music videos watched may be

higher. In addition to this, I have received results from a wide variety of ages,

whom have also given mixed responses.

17

0

2

12

0 0

Age Amount of people

10 to 21

22 to 30

31 to 40

41 to 50

51 to 60

61 to 70

70 or older

As you can see here, there were a total of 23 responses, and the majority of

them from a younger generation. As a result of this, I have also taken into

account the amount of false responses, for example, I didn’t ask anyone beyond

the age of 70 to fill out the survey, suggesting that this is not an accurate and

genuine response, causing me to not take into account that particular

response.

17.39%

17.39%

26.09%4.35%

4.35%

17.39%

13.04%

Genre

R&B

Rap

Rock

Indie

Classical

Pop

Other

Here we can see that there were very mixed responses to this question. The

genre of rock however, has come out as the most popular, additionally, I have

taken into account that the most popular genres for 10-21 year olds, which is

that of R&B and rap, which may suggest why these genres were also high. Rock

and pop were also the most popular across all of the age ranges.

4

4

6

1

1

4

3

Genre Amount of People

R&B

Rap

Rock

Indie

Classical

Pop

Other

1. Soul and folk - expect to see the musician, in a setting - city, country – OTHER – 51-

60

2. Question skipped - R & B – 10-21

3. Good choreography – POP - 10-21

4. I would expect to see the band/artist and if not that; a lot of imagery related to the

band/artist – ROCK - 10-21

5. Question skipped – Other - 10-21

6. The general convections- such as cars, a lot of bragging about money, typical

stereotypes of artists via mise en scene – RAP - 10-21

7. Images and performance – POP – 51-60

8. Lots of narrative and themes from the song expressed in the videos – ROCK - 10-21

9. Singing, dancing etc – POP – 41-50

10. As I prefer a more light hearted rock, I would prefer a performance based video, that

is light hearted and almost comical – ROCK - 31-40

11. Something that explains the song or go with the song – INDIE - 10-21

12. The band/artist performing. A distinct look to the video (colour schemes etc) – ROCK

– 31-40

13. Men with money guns cars girls drugs – RAP - 10-21

14. Large Italian men alongside large orchestras – CLASSICAL - 10-21

15. Question skipped – POP - 10-21

16. Fast Cars, bling, direct mode of address – RAP - 10-21

Here we can see the multiple results of what one may expect to see in a music video of

there favourite genre. I have had to cut down the results from 22 respondents, as some

people gave inappropriate and inaccurate responses, which were all based around the age

range of 10-21, and mostly linked to the general conventions seen in a rap and R&B

music video, this can be seen for example in question 6. furthermore, the respondents of

the rock genre are the most helpful, due to the variety of preferences.

40.91%

18.18%

40.91%

Performance or Narrative

PerfomanceBased

Narrative Based

Both

Answer Choices– Responses–

–Performance based 40.91%9

–Narrative based 18.18%4

–Both 40.91%9

Total 22

The responses to this question

are also relatively mixed, with

most of the responses preferring

performance based videos or

both. However, it would seem

that the majority of 10-21 year

olds favoured a performance

based video, due to the

stereotypical conventions of rap

and R&B videos. In addition to

this, it is apparent that the

majority of people do not prefer

a purely narrative video.

4.55%

45.45%

13.64%

36.36%

How Often Do You Watch Music Videos

Never

1 to 2 perweek

3 to 4 perweek

5 + per week

Answer Choices– Responses–

–Never 4.55%1

–1-2 per week 45.45%10

–3-4 per week 13.64%3

–5+ per week 36.36%8

Total 22

Here we can see that the majority of

people only watch 1-2 music videos a

week, yet there are is still a lot of

people who watch 5 or more music

videos a week. However, the majority

of people who watch music videos 5

or more times a week are that of a

younger generation, with all but one

of them being in the 10-21 age range.

That taken into account, we can see

that a music video would appeal far

more to someone of a younger age.

4.55%

95.45%

31.82%

9.09%

How Videos Are Watched

I don't

Youtube

TV

Other

Answer Choices– Responses–

–I don't 4.55%1

–Youtube 95.45%21

–TV 31.82%7

–Other 9.09%2

Total Respondents: 22

The vast majority of the

ways in which music

videos are watched are

clearly through YouTube.

Although a number of

people also put TV, the

types of music played on

TV are generally that of a

dance, pop and R&B

genre, which is why only

people from the ages of

10-21 chose this option.