Audience Research Results and Conclusions:

Bethany Cavanagh

What age range are you in?

Under 10 years 10 - 20 21-30 30 +0

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18I covered a range of ages within my questionnaire as this would help in the future production of my magazine through choice of fonts, content and overall layout.

This information showed me that my magazine would be most appropriate for the early too late teen age region. From this I can have a variety of ideas for what they would like to see best.

What do you feel is an appropriate price for a music magazine?

0-50p 51p - £1 £1.01 - £1.50 £1.51 - £2 £2+0

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This is one of the most important questions within my questionnaire as it allowed me to get a better overlook for what my target audience would expect for the pricing

When distrusting my questionnaires, the results came back for the most popular price being either 51p-£1 or £1.01 -£1.50 this is an effective source of research as I can now justify as to what price my magazine will be.

What type of music do you listen to?

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UrbanR&BPopOld schoolMetalOther

I have also used a pie chart to show my findings more clearly for specified questions; I asked this question to get a better overview as to what would be the most popular music genre featured for my magazine. From this it will give me a better idea of what artists and interviews to include as well as selecting images and content that match the genre featured.

As shown from my chart, the dominating genre was Pop, this is vital information as it will enable me to produce a magazine that fits this criteria.

What colours do you associate with a Dance Magazine:

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RedBlueYellowPinkOrangeOther

This second pie chart shows what colours my target audience would expect to see within the magazine being discussed; from this I was able to see that the two main colours would be Red and Blue, this could be featured as dominant colour schemes within my magazine as well as being the main colours featured on the front cover.

The use of these colours are bright and eye catching, so using them within my magazine will be more likely to attract readers rather than a dull and lifeless magazine.

How often would you buy a magazine such as this?

Once a week once a month Other0

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From this chart I was able to see that the most popular result for my magazine to be published was the monthly issue; this will allow me to add more specified content into my magazine as there will be more to discuss rather than a weekly issue. As well as this a monthly magazine is more likely to attract readers as they will be more inclined to read what's in the upcoming issue. Furthermore, the majority of my target audience have selected they prefer a monthly issue rather than buying the magazine weekly, this will help significantly in the production of my magazine.

What would you like to be discussed in a dance magazine?

Gossip

Intervie

ws with

artists

/ban

ds

Top 40 best

single

s

All music

genres

Review

s: concer

ts, al

bums, CD's.

New, p

olitics.

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This question was related to the content to be featured within my magazine, there was staggering amount of answers so when the answers were summed up together the majority of readers would like to see Interviews, the Top40, and reviews. These all link in well with my magazine I am going to produce and knowing that my target audience would like to read these topics make the magazine appear more professional and better fitting for the readers.

What’s your favourite artist? 1

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One rebublicBestileJLSJayZTake ThatAviciiArtic MonkeysThe KillersMumford and sons

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1957One DirectionGun's and rosesEd SheeranThe ScriptBastille

When my samples came back it was clear to see that the question had multiple answers; the two graphs display the majority of favourite bands from people completing the questionnaire. From this information I was able to see that Avicci and 1975 were the leading best artists, Avicci links in with the Dance music magazine I will produce so my target audience will be more likely to read it if they know articles and interviews with him will be featured. This will benefit my production of my magazine greatly.

What type of incentives would you like to see in this magazine?

Posters Bookmarks Stationary Key-rings Wristbands Jewerllery0

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When asking this question is to clear to see that posters are the most important incentive to be featured within a music magazine, when the results are plotted posters was the leading element and so this will have to be featured as a incentive available for my magazine. Furthermore making my magazine will be more likely to attract its audience as readers will be intrigued to see the free merchandise inside.

Which font(s) would you associate with a Dance magazine:

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12 When asking this question on my questionnaire the results came back that the most preferred font was the last option. When asking random sources of why they chose this font they described it as modern, easy to read and looks neat. As well as this, this font could be classed as recognisable for when I produce my magazine, so when readers see this font they can relate it to the type of music discussed.

This part of my research has given me a better over view of what my aimed target market would like to see, as well as this is also gives me an idea for what fonts to be branched out within the magazine.

With magazines you have already read, what do you like most about them?

Gossip Pictures Interviews topics Stories/ Reviews0

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7For this graph, the research conducted showed that my target audience would like to see a variety of different contexts discussed within my magazine; this will help me in production of my contents page and front cover as I will have more to enlighten the reader on what to discovered inside.

The use of a range of different topics discussed will mean I am more likely to produce better cover lines, puffs and skylines to my front cover as there is more to read about within the magazine, the broad categories for the options ticked allow me to vary what context I will put into my magazine, meaning I can include multiple feature or regular content.

As well as this, it will make my contents page look more professional as there will be more content featured, as well as more images relating to the topic.

What words first come of mind when thinking of this magazine

Concerts Music Artists Songs0

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10When asking the question what words come to mind when thinking of the magazine I am going to produce, the answers were summed up as: Music related topics, Concerts, Artists of that genre, and featured songs. This will help me in the production of my magazine as I will be more likely to focus on these specific points rather than focus of irrelevant topics such as news. Following from this, the topics within the graph can be expanded or linked within my magazine, showing readers of the different things to read about, meaning I can have a range of different feature/regular content within the contents page as they fall under the same category that my target audience have selected.

Would you buy a magazine such as this?

Yes, every issue Now and again Once Never0

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14Finally, when asked would you buy a magazine such as this the dominating answer was ‘now and again’, this will strive me to create a unique and exciting music/dance magazine as my target audience will change their opinion to buying every issue.

This information also connected with a previous question asked, from ‘now and again’ being the most used answer it links in with my magazine being published as a monthly issues, if the magazine was weekly less people would be inclined to buy it, but from ‘now and again’ being selected it makes the idea of the magazine becoming monthly more appropriate as the readers will realistically buying the magazine now and again.