OK.RU entertainment-oriented social network

2016

Audience Opportunities

Contents2

A day in numbers OK.RU in Russia and around the world

AUDIENCE Daily audience Who uses OK.RU? Audience per countries Users’ occupations Users’ income

MOBILE AUDIENCE Mobile audience Mobile app Audience per platform Cross-platform audience

VIDEO PLATFORM Video playbacks per day Video platform functions Available video content

ADVERTISING TOOLS Tasks and solutions Targeting opportunities Group promotion Group posts promotion Website promotion Game promotion Mobile app promotion Video promotion Video advertisement Media advertisement Special projects

Contacts and useful links

3 One day in numbers

Photo uploads Likes Video

playbacksSent

messagesUsers playing

games

18,3 180 300 300 12

Source: OK.RU’s internal figures for January 2016

mln mln mln mln mln

Social network Messenger Gaming platformVideo platform

4 In Russia and around the world

63 % 30тоp

Source: comScore, декабрь 2015

63% reach of all Monthly Active Users

(MAU) in Russia

One of the world’s Top 30 resources, based

on daily audience

1

AudienceOK.RU entertainment-oriented social network

51 mln

2016

Social network daily audienceSource: LI.RU data for January2016

6 Daily audience

mlnmln

mlnmln35 45402012 20142013 2015

48

7 Who uses OK.RU?

5060,6% 39,4%

of the audience under 35 years

Source: OK.RU’s internal figures for 2015

> %14,1 %

6-11 YEARS

12-17 YEARS

18-25 YEARS

26-35 YEARS

32,4 %

3,3 %

4,7 %

18,2 %

33,2 %

4 %

5,2 %

36-45 YEARS

22,4 % 21,5 %

46-55 YEARS

14,2 %11,7 %

56-65 YEARS

8,9 %6,2 %

8 Audience per countries

5 657 377

651 895

299 168

2 084 159

1 175 586

261 487

887 915

884 162

184 508

1 808 072

382 230

235 025

1 041 489

458 190

122 055

1 097 471

320 801

103 742

703 408

Source: LI.RU, DAU, January 2016

BelarusUkraine Uzbekistan Kazakhstan Armenia Moldova Georgia

GermanyAzerbaijan TajikistanKyrgyzstan USA Turkey

IsraelItaly Latvia Romania Great BritainFrance

9 Users’ occupations

Internet in general

Population of Russia 100K+

Managers

Specialists

Employees

17% 16%

13%31%

12%

5%

5%

16% 15%

12%32%

15%

5%

5%

13% 13%

16%25%

15%

5%

13%

Workers

Students

Homemakers

Other non-working

Source: TNS, Russia 100K+, December 2015, share of top-tier managers in the monthly reach (%)

10 Users’ income

Above average

Average

Below average

53%

56%

47%

43%

40%

43%

6%

5%

9%

Source: TNS, Russia 100K+, December 2015, Monthly reach %

Internet in general

Population of Russia 100K+

2

OK.RU entertainment-oriented social network

Mobile Audience

12 Mobile audience

27 mln Daily mobile audience 64 %

of our daily audience uses the mobile version

Source: OK.RU’s internal figures for January 2016

13 Mobile app

27,8 mln

OK.RU mobile app downloads since the 1st of January 2015

The best Android app

Top free applications for iOS

Source: AppAnie data for January 2016

Source: Google Play Market, 2015

Source: App Store, 2015

14 Audience per platform

27 млн 6 млн 1,9 млн

Mobile users per month

Source: OK.RU’s internal figures for December 2015

Android users

Apple users

WinPhone users

15 Cross-platform audience

Monthly audience

Source: OK.RU’s internal figures for December 2015

33 %

Mobile only

31 %

Overlap

36 %

Desktop

3

Video PlatformOK.RU entertainment-oriented social network

17 Number of video playbacks

300 млн

video playbacks per daySource: OK.RU’s internal figures for January 2016

OK.RU users are interested most in entertainment, music videos, and educational films

Leading social network by number of video playbacksSource: OK.RU’s internal figures for December 2015

Второй по популярности видеоресурс в РоссииSource: comScore data for December 2015

18 Video platform functions

Live stream feature

TV online broadcasting VESTI 24, LIFENEWS, DOZHD, RBC TV, MIR 24

The only video platform among social networks in Russia to support the 4K video format

19 Available video content

Series

TV shows

Movies

Vlogs

Music videos

4

Advertising Tools

OK.RU entertainment-oriented social network

21 Tasks and solutions

WHAT

Promote a group

Promote a group post

Promote your website

Get game settings

Get mobile app settings

Get video views

ADVERTISING AND SPECIAL PROJECTS

Media advertising

Special projects

WHERE

Desktop

Desktop

Desktop

Desktop

Desktop

Desktop

Web

Mobile

Mobile

Mobile

Mobile

Mob

Mobile

HOW

Instructions

Upon request

Upon request

Instructions

22 Targeting opportunities

Timing

Interests

CRM

Geography

Groups

Remarketing

Demographics

Birthdays

Games and apps

Search history

23 Group promotion

We offer a complete range of formats for group promotion:

Desktop

Mobile

1. teaser 90x75 (desktop)

2. banner 240x400 (desktop)

3. native advertisement in the news feed (desktop)

4. native advertisement in the feed (mobile) news (mobile)

Ads within the news feed have proven to be the most effective.

13

2

4

Desktop

Mobile

24 Group post promotion

We offer the next formats for group post promotion:

1. promo post in the news feed (desktop)

2. promo post in the news feed (mobile)

12

Desktop

Mobile

Desktop

Mobile

25 Website promotion

We offer a complete range of formats for website promotion:

Desktop

Mobile

1. teaser 90х75 (desktop)

2. banner 240х400 (desktop)

3. native advertisement in the news feed (desktop)

4. native advertisement in the news feed (mobile)

13

2

4

Desktop

Mobile

Ads within the news feed have proven to be the most effective.

26 Games promotion

We offer the next formats for games promotion:

1. a 128x128 banner in the Recommended Games section (desktop)

2. teaser 90х75 (desktop)

3. native advertisement in the news feed (desktop)

4. banner 240х400 (desktop)Ads within the news feed have proven to be the most effective.

23

4

Desktop

1

Desktop

27 Mobile app promotion

We offer the next formats for mobile app promotion:

1. native advertisement in the news feed (mobile)

1

28 Video promotion

We offer the next formats for video promotion:

1. video promo posts in the news feed (desktop)

2. video promo posts in the news feed (mobile)

12

Desktop

Mobile

Desktop

Mobile

29 Video advertising

Pre-roll — before the video begins to play, the user has to watch an advertising clip. This feature is available both for the web and the mobile version.

Desktop MobileDesktop Mobile

30 Media advertising formats

The following media formats are available for advertising on OK.RU:

1. pre-roll for the desktop-version

2. posts in the news feed (desktop)

3. a banner with graphics to the right of the user’s news feed (desktop)

4. news feed posts for the mobile version

13

4

Desktop

Mobile

2

Desktop

Mobile

31 Special projects

Paid apps with product placement, ranging from games to competitions, surveys, and much more.

You can see cases in the OK.RU base here: awards.insideok.ru

Desktop MobileDesktop Mobile

32 Contacts and useful links

Partners support partners@ok.ru

Sales department sales@corp.mail.ru

OK blog with information on launches, events, etc. insideok.ru

Best cases on the basis of OK in recent years awards.insideok.ru

Product updates ok.ru/gruppa

Official ОК group ok.ru/ok