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AUDIENCE ENGAGEMENT REPORT 1 ST HALF — 2020 AUDIENCE OVERVIEW DIGITAL ENGAGEMENT & INSIGHTS MAGAZINE PUBLISHER STATEMENT

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Page 1: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019€¦ · The Audience Engagement Report provides an integrated view of the Forging community. The data provided within is obtained via internal

AUDIENCE ENGAGEMENT REPORT1ST HALF — 2020

AUDIENCE OVERVIEW

DIGITAL ENGAGEMENT & INSIGHTS

MAGAZINE PUBLISHER STATEMENT

Page 2: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019€¦ · The Audience Engagement Report provides an integrated view of the Forging community. The data provided within is obtained via internal

Forging Audience Engagement Report 1st half — 2020Forging is dedicated to all independent and captive forge shops across the United States. Forging covers the world of open- and closed-die and ring-rolling forge shops by actively reporting on equipment and supplies, new process developments, case histories, and industry news.

24,583Average Monthly Reach s 13% Increase in reach

TYPE OF BUSINESS

TYPES OF FORGING PERFORMED*From Makers of Forgings*Multiple Responses allowed

Closed Die 52.53%

Open Die 36.39%

Ring Rolling 18.66%

Other 15.90%

COMPANIES THAT ENGAGE Maker of Forgings 37.53%

User of Forged Parts 14.48%

Supplier to Forgers 12.11%

Corporate Office 9.96%

Research & Development Center 7.03%

Design Facility 5.39%

The Audience Engagement Report provides an integrated view of the Forging community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.

REACH DECISION MAKERS

45.25% of audience are managers and above

41.77% 39.03% 19.21% PRINT BOTH DIGITAL

PRINT/DIGITAL OVERLAP

Page 3: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019€¦ · The Audience Engagement Report provides an integrated view of the Forging community. The data provided within is obtained via internal

Forging — Digital Engagement & Insights 1st half — 2020

DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS

2,050Combined Social Following

13,328Average Monthly Visitss 3.0% Increase over past 6 months 8,137

Average Unique Monthly Visitorss 3.0% Increase over past 6 months

33,746Average Monthly Page Views

s 3.0% Increase over past 6 months

76.8% Desktop Visitors Average Monthly

23.2%Mobile Visitors Average Monthly

FORGING MAGAZINE E-NEWSLETTER3,938 eNewsletter Reach

s 9.3% Increase over past 6 months

39.29% Avg Total Open Rates 1.5% Increase over past 6 months

7.47% Avg Total CTR

31 Avg Monthly New Site Registrations

s 13.0% Increase over past 6 months

SUBSCRIBE TO MAGAZINE

5,267Foundry Magazine Subscribers

Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations

Page 4: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019€¦ · The Audience Engagement Report provides an integrated view of the Forging community. The data provided within is obtained via internal

Forging — What’s Trending in 20201st half — 2020

TOP TOPICS TOP VIEWED ARTICLES

• Taking Control of Employee Benefit Costs

• Doubtful Demand Has Recovery in Reserve

• Decades of Progress in Progressive Hot Forming

• Making the Choice to Repair or Rebuild

• Danieli Breda Completes Integrated Forging Complex

• Die-Monitoring System Avoids Disaster

• High-Strength and High Speed for High-Demand Titanium

Forgings

• Anchor Harvey is Now AS9100 Certified

• Free Remote-Collaboration Software to Manage Covid-19

Impact

• Extreme High-Temp Furnace Profiling for Heat Treating

Process Control/Networking

Energy Management

Product Design and Development

Enterprise Strategies

Material Selection

Page 5: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019€¦ · The Audience Engagement Report provides an integrated view of the Forging community. The data provided within is obtained via internal

Forging — Sworn Publisher’s StatementMAGAZINE SUBSCRIBERS — 2020

We hereby make oath and say that all data set forth in this statement are true.

Signed: July 2020

John DiPaola, Vice President, Manufacturing

Frank Chloupek, Director, User Marketing

2020 issues Print Digital Total Qualified Subscribers

Jan/Feb 4,000 1,200 5,200

Mar/Apr 3,882 1,518 5,400

May/June 3,997 1,203 5,200

Total Qualified Circulation 3,960 1,307 5,267

Total Qualified Non-Paid Print Both

Total Qualified Non-Paid

Digital

Total Subscribers

Avg Qualified Circulation 3,530 430 1,307 5,267

U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION

1. Publication Title: Forging2. Publication Number: 009-1323. Filing Date: 9/23/194.5. Number of Issues Published Annually: 66. Annual Subscription Price: Free to Qualified7.

8.

9.

10.

11.

12.

13.

15. Extent and Nature of Circulation4,531 4,295

0 0

0 0c. 4,091 3,640d.

0 0

e. 224 412

f. 4,315 4,052

g. 216 243

h. 4,531 4,295

i. 94.81% 89.83%

16 Electronic Copy Circulation

a. Requested and Paid Electronic Copies - -

b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 4,091 3,640

c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 4,315 4,052

(Line 16a)

d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 94.81% 89.83%

(16b diveded by 16c x 100)

X I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:

17.

Sep/Oct 19

Date

9/23/19

PS Form 3526-R, July 2014

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Copies not Distributed

Total (Sum of 15f and g)

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:

issue of this publication.

0

Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))

18

Debbie Brady

412

(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)

0 0

(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))

Total Distribution (Sum of 15c and 15e)

(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)

195

(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)

29

3,619

(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®

10 21

14. Issue Date for Circulation Data: July/Aug 2019

a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)

(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

4,082

Publication Title: Forging

United States Postal ServiceStatement of Ownership, Management, and Circulation (Requester Publications Only)

Issue of Frequency: Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sept/Oct and Nov/Dec

Complete Mailing Address of Known Office of Publication (Not Printer): Informa Media, Inc., 605 Third Ave, New York, NY 10158

Contact Person: Debbie BradyTelephone: 216-931-9882

Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Informa Media, Inc.,605 Third Ave, New York, NY 10158Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Jacquie Niemic, Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114-2518; Editor: Robert Brooks , Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114-2518; Managing Editor: ,

Owner - Full name and complete mailing address: Informa Media, Inc., 605 Third Ave, New York, NY 10158; Informa Operating Holdings, Inc. (owns 100% of the stock of Informa Media, Inc.), 605 Third Ave, New York, NY 10158

Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: NoneTax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A

Nonrequested Distribution (By Mail and Outside the Mail)

Average No. Copies Each Issue During

Preceding 12 MonthsNo. Copies of Single Issue Published

Nearest to Filing Date

#Information Classification: General

Page 6: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019€¦ · The Audience Engagement Report provides an integrated view of the Forging community. The data provided within is obtained via internal

Forging — Primary Business & IndustryMAGAZINE SUBSCRIBERS — 2020

BUSINESS/OCCUPATIONAL

BREAKOUT

Corporate Management

Plant/ Operations Management

Plant Engineering

Research and Development

Design Engineering Purchasing Sales Other Total Copies Percent of

Circulation

Maker of Forgings 748 488 254 44 201 62 179 192 2168 41.69%

User of Forged Parts 223 144 80 54 127 126 41 54 849 16.33%

Corporate Office 278 33 20 17 21 45 72 33 519 9.98%

Design Facility 54 24 24 20 109 6 3 12 252 4.85%

Research and Development Center 37 8 7 119 41 5 6 8 231 4.44%

Supplier to Forgers 186 68 25 19 35 17 160 31 541 10.40%

Others Allied to the Field 173 61 33 37 34 24 110 168 640 12.31%

Total Circulation 1699 826 443 310 568 285 571 498 5200 100.00%

% Total 32.67% 15.88% 8.52% 5.96% 10.92% 5.48% 10.98% 9.58%

Page 7: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019€¦ · The Audience Engagement Report provides an integrated view of the Forging community. The data provided within is obtained via internal

Forging — Subscribers by StateMAGAZINE SUBSCRIBERS — 2020

State Subscribers

Alabama 53

Arizona 39

Arkansas 28

California 397

Colorado 43

Connecticut 86

D. C. 2

Delaware 2

Florida 63

Georgia 42

Idaho 19

Illinois 365

Indiana 164

Iowa 46

Kansas 37

Kentucky 68

Louisiana 31

Maine 8

Maryland 20

Massachusetts 106

Michigan 377

Minnesota 62

Mississippi 10

Missouri 66

Montana 13

Nebraska 22

State Subscribers

Nevada 19

New Hampshire 23

New Jersey 86

New Mexico 8

New York 158

North Carolina 90

North Dakota 5

Ohio 485

Oklahoma 49

Oregon 52

Pennsylvania 407

Rhode Island 13

South Carolina 73

South Dakota 8

Tennessee 83

Texas 357

Utah 33

Vermont 14

Virginia 54

Washington 79

West Virginia 13

Wisconsin 215

Wyoming 4

Total 48 U.S. Contiguous States

4,497

State Subscribers

Alaska 2

Hawaii 3

Total Alaska & Hawaii 5

Possessions & Other Areas 2

Total U.S. Possessions 2

Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

535

179

468

912

578

1,883

5

Circulation Outside the U.S.

Canada 54

Mexico 38

International 604

Total International 696

Grand Total 5,200