social media and audience engagement
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Social Media and Audience Engagement for News OutletsTRANSCRIPT
Social Media and Audience
Engagement @anthonyadornato
When cobras and puppies tweet…how do you know what to believe?
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Too Good to Be True?
Content is King Consistency Responsiveness Interactivity Collaboration | Relationships 80-20 rule
Social Media and Audience Engagement
Yawn…
Guidelines Don’t make SM an afterthought Reporter engagement key to brand success Workflow Measurement
Social Media Strategy
Newsgathering
Dissemination
Relationship with the audience
Social Media and Journalists
What you’re working on Requests for information – ask questions Retweets of other knowledgeable sources Replies to followers Photos and videos Lift the veil!
What Do I Share?
Facebook algorithm calculates how often posts should display in followers’ feeds
More interactivity with a post, more likely to show up in a newsfeed
Links are favored over status updates
Photos and videos trump links
Engagement Tips
Live tweeting Live blogging of events - CoverItLive Q&As Promote via SM with a hashtag
Syracuse.com
Engage Live
Photo and video fun! Community storytelling NPR – monthly theme and hashtag #PSHardWork Today Show - behind the scenes
Instagram and Vine
Highlight feature content Respond to news events Showcase local attractions, events
The News Tribune Google Doc Place bug in print edition Spread via social media Google Fusion Table Results: 300 datapoints and 12,000+ pageviews
Crowdsourcing
“Neighborsgo has helped The Dallas Morning News strengthen community connections and reinforce the concept of journalism as a conversation.”
–Managing Editor
Crowdsourcing
Audience is going mobile Headlines Responsive site | Mobile app Ability to share on Facebook, Twitter,
LinkedIn, Google Plus, and more Integrate reporters’ Twitter handles
Social and mobile go together like peanutbutter and jelly.
Think Social & Mobile
Mobile NewsgatheringSmart-phone video: On the scene
Newsday's RTC McCarthy warns motorists about slippery spots. View story