FANDOM AND AUDIENCE ENGAGEMENT

WHO IS BEYONCE?

Beyoncé is a singer/songwriter age 32 born in Houston, Texas. Beyoncé got

her start as the lead vocalist in the band Destiny’s Child. After great success

Beyoncé decided to launch a solo career with the release of her 2003 debut

album Dangerously In Love. Beyoncé has since released 4 more albums and

has won a total of 17 Grammy awards. She is married to rap artist Jay-Z and

together they have a daughter, Blue Ivy. Beyoncé is a revolutionary artist that

has become a household name. Not only is she known for her voice and beauty

but she is also a very active philanthropist and spends a lot of time giving back

to her fans.

SOCIAL MEDIA PRESENCE

As well as her personal website: http://beyonce.com/

Beyoncé is extremely active on various forms of social media.

Her pages include:

Facebook: https://www.facebook.com/beyonce

Tumblr: http://iam.beyonce.com/

Twitter: https://twitter.com/Beyonce

YouTube: http://www.youtube.com/user/beyonce

Instagram: http://instagram.com/beyonce

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Beyoncé fandom is world renowned as Beyoncé is followed by

members of the “Beyhive” that support the “Queen Bey”, Beyoncé

herself. There are many fan pages created by Beyoncé fans that

are supported by advertisements or donations.

These websites include:

http://thebeyoncenetwork.com/

http://thebeyonceworld.com/

http://www.thebeyhive.com/

ONLINE COMMUNITIES

Members of Beyoncé's blog, Beyhive, can access the blog through

her website, not to be confused with blogs of a similar name. These

members receive perks such as exclusive ticket offers and access

at concerts, merchandise, and the benefit of following the blog

featuring content on music, fashion, and life that is curated by

Beyoncé herself.

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Beyoncé started with a twitter page that had no tweets yet millions of followers.

She turned her focus onto creating a blog and Facebook page that reflects her

values, lifestyle, and artistic creativity.

Beyoncé’s audience is a young, socially and technologically savvy generation that

engages on multiple different social networks to the lives of the people around

them. Beyoncé provides her audience with a pseudo-connection that makes her

audience feel like a part of her life through her use of visuals on Tumblr,

Facebook, Instagram and her website.

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Beyoncé shares photos from her

concerts, personal photos, photos of fans,

photos of cities she has travelled in, and

photos of things that are relevant to a

cause she is passionate about. Most

recently Beyoncé has been posting

pictures of a historical Black people for

Black History month.

By sharing pictures of fans in particular,

Beyoncé is connected with her audience on a

level that acknowledges their existence, and

appreciates them. Beyoncé fans feel engaged

because they know she posts these pictures

herself, Beyoncé prides herself on being a part

of all the content that is distributed throughout

her various social media platforms. Fans know

that if they attend a concert and let themselves

be known, Beyoncé's photographer will capture

them and she will put them on the blog.

All Tumblr photos are of me at the Beyoncé

concert in Toronto 2013.

Beyoncé recently released a digital album solely on iTunes without the help of the media or any sort of advertisements. Beyoncé's success

can be attributed to her reputation in the media. When it was announced via Instagram that her album was release, sales went through the

roof with many people claiming Beyoncé had “broke the internet”. By engaging honestly with her fans, Beyoncé successfully released the

best selling digital album with no advertisements in history. This achievement would not be possible had she not been active on so many

forms of social media.

Beyoncé is a philanthropist and humanitarian. She continues to engage with her audience through

surprise visits to stores, social events that support a cause, and trying to better the lives of those that

need it. As an A-List star Beyoncé rarely does meet and greets, but she is sure to let her audience know

that she is a part of their life and the lives of many.

IN REAL LIFE

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Gives every customer $50

gift cards at Walmart

Sings for patients at the hospital

Visits fans for BeyGood Campaign

Visits fans for BeyGood Campaign

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Image Retrieved From: http://www.josepvinaixa.com/blog/wp-content/uploads/2012/08/Beyonc%C3%A9-I-Was-Here-2012.png