athletic business 2014 presentation - fitness technology
DESCRIPTION
2014 Athletic Business presentation on Fitness TechnologyTRANSCRIPT
Ted VickeyPresident – FitWellSenior Advisor for Disruptive Health Technologies - Canyon Ranch Institute
@tedvickey#FOT
Fitness: There IS An App For That
Learning Objectives:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging fitness technology trends
4. Fitness technology you can use TODAY
advisor
I am by EDUCATION an Exercise Scientist,
I am by EXPERIENCE an Entrepreneur,
I am by PASSION a Connector.
We keep our cell phones within arms
reach91% of the time
US News and World Report - 2014
Will technology replace a Personal Trainer?
NO
Motivation (52%)
Monitoring fitness goal programs (47%)
Monitoring intensity (46%)Consumer Electronic Association - 2013
Potential buyers of these devices and apps expressed interest in being able to track statistics such as heart rate (95%), calories burned (94%), and steps taken (92%).
Consumer Electronic Association - 2013
Challenge:
Long-termengagement
Challenge:
Accuracy
Challenge:
Sound understanding of science
xxxxx
1. Habit Forming
2. Social Motivation
3. Goal Reinforcement
Challenge:
Data Silos
Fitness Tech for YOU
www.MDRevolution.com
www.amSTATZ.com
Fitness TrackingStructured Content
www.digifit.com
Team and Individual Engagement
www.digifit.com
www.mealsnap.com
www.ResMed.com
www.gainfitness.com
www.ihealth.com
www.lg.com/us/heart-rate-monitor-earphones
www.withings.com
www.electrozyme.com
www.gym-pact.com
www.picnichealth.com
www.lechal.com
Learning Objectives:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging fitness technology trends
4. Fitness technology you can use TODAY
Ted Vickey@tedvickey
www.linkedin.com/in/tedvickey