ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.

ARUN TYAGIGM - Marketing, IndiaMART.com

ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.

SME growth trajectory - Epochal role of SMEs in India's GDP. - Biggest employment generator SME cluster - Sectoral and geographical concentration of enterprises - Homogenous Unit - Cluster concept – Answer to global competition

- Shared resources reduce costs Challenges to Indian SME Cluster - Technological obsolescence - Inadequate linkage with marketing channels - Absence of common initiatives - Ambiguous and multiple processes

ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.

- Networking

- Gain competitive advantage

- Rise to collective benefits

- Creation of inter-firm co-operation

Stepping up growth.... SME Cluster

ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.

Technology...Essential tool for Inclusive Growth

SMEs & the Internet

- Cost-effective solutions for Business Operations

- Market to world 24X7, sitting in your office

- Find hidden markets, new buyers and suppliers

- Adopt ICT for process automation

- Better Reporting & Performance Measurement

- Informed Decisions & Analytics

- Proper Delegation of Jobs & Resources

ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.

Ensuring Cluster Development

- Government initiative – SME friendly policies

- Financial institutions to formulate flexible lending norms

- Foster culture of collaboration among clusters

ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.

Need of the hour… - Customized Solutions: Different clusters have different dynamics and hence different needs.

- Outsource: Govt. should facilitate the process as policymaker and outsource implementation through PPPs.

- Learn to collaborate to win.

- Go Global. Internet must be part of business as a new channel of sales.

- Be on your own.

THANK YOU

ASSOCHAM National Summit, February 09, 2011. New Delhi.

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