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ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.
ARUN TYAGIGM - Marketing, IndiaMART.com
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ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.
SME growth trajectory - Epochal role of SMEs in India's GDP. - Biggest employment generator SME cluster - Sectoral and geographical concentration of enterprises - Homogenous Unit - Cluster concept – Answer to global competition
- Shared resources reduce costs Challenges to Indian SME Cluster - Technological obsolescence - Inadequate linkage with marketing channels - Absence of common initiatives - Ambiguous and multiple processes
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ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.
- Networking
- Gain competitive advantage
- Rise to collective benefits
- Creation of inter-firm co-operation
Stepping up growth.... SME Cluster
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ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.
Technology...Essential tool for Inclusive Growth
SMEs & the Internet
- Cost-effective solutions for Business Operations
- Market to world 24X7, sitting in your office
- Find hidden markets, new buyers and suppliers
- Adopt ICT for process automation
- Better Reporting & Performance Measurement
- Informed Decisions & Analytics
- Proper Delegation of Jobs & Resources
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ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.
Ensuring Cluster Development
- Government initiative – SME friendly policies
- Financial institutions to formulate flexible lending norms
- Foster culture of collaboration among clusters
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ASSOCHAM National Summit on SMEs, February 09, 2011. New Delhi.
Need of the hour… - Customized Solutions: Different clusters have different dynamics and hence different needs.
- Outsource: Govt. should facilitate the process as policymaker and outsource implementation through PPPs.
- Learn to collaborate to win.
- Go Global. Internet must be part of business as a new channel of sales.
- Be on your own.
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THANK YOU
ASSOCHAM National Summit, February 09, 2011. New Delhi.
ARUN TYAGITwitter: twitter.com/aruntyagi77LinkedIn: linkedin.com/in/aruntyagi77