Assignment 11: Carol Vernallis Theory

Group 5

Carol Vernallis Theory

Carol Vernallis studied editing and camera work in music videos. She found out there was a difference between edits in films and music videos as edits

come more frequent in music videos. She believed many stand out as disjuncture and the editing seems to fit the music.

1. Usual rules of continuity editing are broken to draw attention to what is on screen

2.Edits can be done really obviously and noticeably to draw attention to themselves such as wipes and special effects

3.Jump cuts are often used

Jumps to this shot…..

4. A base track master shot is frequently used to give the video structure

5. The camera moves or sways in time to the music

6. Speed of the edit is manipulated- be it speed up or slowed down

7. Music Videos are not always balanced between performance and narrative

Pure Performance…. Pure Narrative….

8. Music Videos don’t always have a narrative resolution at the end

9. Music videos often pose questions in the narrative that are not answered within the video