assessing a club’s readiness and capacity for growth adapted for rotary clubs by jimmie d. brewer
TRANSCRIPT
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Assessing a Club’s Readiness and Capacity
for Growth
Adapted for Rotary Clubs by Jimmie D. Brewer
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GROWTH = A MAJOR CORE VALUE
In order to grow – growth must be a major core value and priority of each Rotary club.
Members must believe that their acquaintances and colleagues need to become Rotarians.
Bringing new people into the membership of Rotary must be central to the mission of each Rotary Club.
But beyond the desire and commitment – clubs must have a readiness and capacity for growth that is measurable and observable.
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THE CONCEPT OF SYSTEMIC CHANGE
A membership growth plan is a tactical tool – which has limited results without club support and readiness and capacity which is at the DNA level.
Example – when an individual’s DNA (genes) has programmed the person for high cholesterol. No matter what diet plan is followed – still has to take meds.
This paper will address what changes are necessary at the DNA or systemic level – and when.
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PART 1Assessing a Club’s
Readiness for Growth
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WHERE IS YOUR CLUB “LOCATED?”
Assessing a club’s readiness for growth is discovering where a club is “located” in its life cycle.
What is a “club life cycle”? The next slides will give a brief overview of a club life
cycle. Not every club will follow this exact pattern – but all
will follow some type of organizational life cycle.
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Every Living Thingand System has a Natural Life Cycle.
Every Living Thingand System has a Natural Life Cycle.
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BIRTH DEATH
The Life CycleThe Life Cycle
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Potential Potential
The Cycle Begins at Birth(New Club)The Cycle Begins at Birth(New Club)
Purpose and Vision(assumed or stated) — DNA
Purpose and Vision(assumed or stated) — DNA
Constant Care/Protection Constant Care/Protection
BIRTH
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Initial Growth Period(Early Years)Initial Growth Period(Early Years)
BIRTH
GR
OW
TH
Unexpected Unexpected
Progress Progress
Energy and Excitement Energy and Excitement
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Late Stage Growth Period(Maturing Years)Late Stage Growth Period(Maturing Years)
BIRTH
GR
OW
TH
POSITIVEPOSITIVE
Vitality Vitality
Health Health
Strength Strength
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Plateau Period (The Stable Years)Plateau Period (The Stable Years)
BIRTH
GR
OW
TH
STABILITY
Accomplishment Accomplishment
Predictability Predictability
Nostalgia Nostalgia
Fulfillment Fulfillment
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Remaining at a True Plateau – Impossible Long TermRemaining at a True Plateau – Impossible Long Term
BIRTH
GR
OW
TH
STABILITY
Living Happily Ever After - Only in
Fairy Tales!
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NOTES REGARDING THE PLATEAU STAGE
A club may remain for several years – a few members above and a few members below – its “plateau line” year by year.
But it is still considered to be at a plateau when it cannot substantially break through the plateau ceiling with a new major growth cycle.
A club at a plateau will inevitably begin to decline – unless it goes into a new major growth cycle.
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BIRTH
GR
OW
TH
STABILITY
REDEFINITIONREDEFINITION
REDEVELOPMENTREDEVELOPMENT
REBIRTHREBIRTHDEATH
EARLY DECLINE
SERIOUS DECLINE
LIFE-THREATENINGDECLINE
Full Life Cycle – and OptionsFull Life Cycle – and Options
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New Growth CycleRedefinition; Redevelopment, or Rebirth
New Growth CycleRedefinition; Redevelopment, or Rebirth
REDEFINITION, REDEVELOPMENT OR REBIRTH
NEW
GR
OW
TH
Unexpected Unexpected
Progress Progress
Energy and Excitement Energy and Excitement
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WHERE IS YOUR CLUB LOCATED IN ITS LIFE CYCLE - READINESS?
EARLY GROWTH STAGE (Maximum Readiness) MATURING GROWTH STAGE (Maximum Readiness)
LATE GROWTH STAGE (Declining Readiness)
PLATEAU STAGE (Zero Readiness)
EARLY DECLINE STAGE (Negative Readiness) SERIOUS DECLINE STAGE (Negative Readiness)
LIFE-THREATENING DECLINE STAGE (Critical Stage)
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WHERE DO WE GO FROM HERE?
GROWTH STAGE Keep doing what you are doing! Be aware of “capacity” issues that may develop (Part 2). Revisit the vision and update plan – before you “need” to!
ALL OTHER STAGES Club needs to redefine its mission/vision and plan Club needs to redevelop with a new mission/vision and plan Club needs to start over again with a rebirth.
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PART 2Assessing a Club’s Capacity for Growth
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Basic Club Organizational Types
Small One-Cell Club (up to 30 members)
Large One-Cell Club (up to 70 members)
Multiple Cell Club (+71 – unlimited)
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Small One-Cell Club
Anthropology – Clan
Business – Mom and Pop Store
Transportation – A Small Van
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The Rotary Club Van
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Profile – Small One-Cell Club
Club functions as a whole, cohesive, primary unit
Leadership and club style are usually informal
Strong “matriarchs/patriarchs” who have real power
Presidents often titular or figurehead leaders
Generally a more conservative and inward focus
Often traditional and resistant to new ideas
Members – prefer close knit family (homogenous) feel which seems cliquish to some
Organization style feels “stretched” at 30 members
Lack of emotional room for new members limits growth
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Large One-Cell Club
Anthropology – Village
Business – Local Owned Department Store
Transportation – A Bus
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The Rotary Club Bus
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Profile – Large One-Cell Club
Club is more complex, but still one primary unit
More formalized plan, risking-taking, and outward focus
Growing committees and groups become important
More organization and more democratic in club style
More diversity typically develops in the club
“Elders” – treated with respect, but dwindling power
President like a village chief – a critical club position
Organization style feels “stretched” at 70 members
Big family – but lack of emotional room for new members eventually develops & limits growth
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Multiple-Cell Club
Anthropology – Incorporated Town
Business – Department Store Chain
Transportation – A Train
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The Rotary Club Train
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Profile – Multiple-Cell Club
Club is a complex and diverse organization
Active committees and groups are the framework
A common mission holds the club together
Members find most fulfillment in action groups
Very proactive and outwardly focused
Club president an administrator and motivator
Club meetings celebrate the ethos of club
Organizational style – membership capacity “unlimited”
Growth by expanding current groups and adding new groups
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Capacity Summary
Growth by Assimilation
Small One-Cell (Up to 30)
Large One-Cell (Up to 70)
Both Small and Large Cell Clubs Hit Ceilings
Without Change – Eventually Will Decline
Growth by Transition
Small One-Cell Transitions to Large One-Cell
Large One-Cell Transition to Multiple Cell
Multiple-Cell Clubs – Keep Expanding and Adding “Cars” to the Train
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Follow-Up
The website for the PowerPoint presentation today can be found in your folder.
Please feel free to contact me should you or your club have any questions.
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Assessing a Club’s Readiness and Capacity
for Growth
Adapted for Rotary Clubs by Jimmie D. Brewer
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