jimmie epling cba value bookmobile service

7/27/2019 Jimmie Epling CBA Value Bookmobile Service

1/24

You Know Bookmobile Service

Is Worth It - Make Your Director

and Board Believe It Too

Patti Stevic, Wayne County Public LibraryWooster, Ohio

Paul Ward, Tippecanoe County Public LibraryLafayette, Indiana

Jimmie Epling, Wayne County Public LibraryWooster, Ohio

ABOS Conference October 13-15, 2011


2/24

You know you are a

bookmobiler when you hear

When I was a child I remember

You are my link to the world

You helped me out byYou came to my door with

Outreach services do not stop at 5 p.m.!


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You know you are abookmobiler when

you hear


4/24

Stand Up If..You are actively involved in Bookmobile/Outreach

and love your job!

Remain

Standing If..


5/24

RemainStanding

If..


6/24

Do you know how your communitys

movers and shakers measure success?

Reality Check

Warm and fuzzy stories vs.

how much will it cost and

what will be the benefit?With an economic

downturn and a

tight budget?


7/24

The hard fact

a well crafted comparison of dollar costs and

dollar benefits may leave a more lasting impact

on a conservative audience of libraryadministrators, Board members, government

officials, business leaders, or donors than pages

of statistics on number of items circulated, totalvisitors, or multiple anecdotes about children

and elderly you serve on the bookmobile.


8/24

What is Cost-Benefit Analysis (CBA)?

Economic techniques that measure and compare the

monetary value of benefits from a good, service, or

activity to the cost of the good, service or activity; in

policy analysis, a formal way of measuring the benefits

of alternative public-sector options relative to the cost of

those options.Elliott, Donald S [et al.].Measuring Your Librarys Value: How to Do a Cost-Benefit Analysis

for Your Public Library. Chicago: American Library Association, 2007. Print.


9/24

CBA according to Wikipedia

economic decision-making approach, used

particularly in government and business,

used in the assessment of whether a proposed project,program or policy is worth doing, or to choose

between several alternative ones

involves comparing the total expected costs of each

option against the total expected benefits, to seewhether the benefits outweigh the costs, and by how

much Wikipedia, the Free Encyclopedia. Cost-Benefit Analysis. Wikipedia, the FreeEncyclopedia. 16 Aug. 2011. Web. 17 Aug. 2011.


10/24

What should be included in a

CBA?

Initial Cost Operating Costs

Staffing Requirements/Hours of Operation

Shelving Capacity

Circulation per Patron

Base

Longevity of Facility

Service Area Marketing Potential


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How do I perform a CBA analysis?

Define specified time period for analysis.

Make numerical summaries of costs for items being

evaluated (ie. Utilities, hours of required staff,number of patrons, years of service for item, etc.).

Analyze numbers pairing a cost with a benefit.

Write an unbiased narrative summary.


12/24

Numerical Summary

Building

Construction: $904,625Furniture/Equip.: 89,500

Other Costs: 96,068

Total Costs: $1,090,193

Buying

Purchase: $205,000Furniture/Equip.: 15,000

Other Costs:

Total Costs: $220,000

50+ Years 17.5 Years

Benefit

Cost


13/24

Analysis of Numbers

Annual Cost of Building: $21,803.86

1,090,193 / 50 = 21,803.86

Annual Cost of Buying: $12,571.43 220,000 / 17.5 = 12,571.43


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Narrative Summary

Facts to include in summary:

In 10 years, building will be in need of minor

repairs (carpeting, painting, etc). In 20 years, building will be in need of major

repairs (roofing, major moves-not expansion, etc.).

In 17.5 years, vehicle will need replaced and islikely that annual cost will go up.


15/24

How do you use what

you collect to have an

impact?


16/24

Remember that hard fact?

a well crafted comparison of dollar costs and

dollar benefits may leave a more lasting impact

on a conservative audience of libraryadministrators, Board members, government

officials, business leaders, or donors than pages

of statistics on number of items circulated, totalvisitors, or multiple anecdotes about children

and elderly you serve on the bookmobile.


17/24

Keep in mind

How much will it cost and

what will be the benefit?Who will benefit?


18/24

When telling your Return on

Investment story

stick to measuring direct costs, not indirect

costs

your results must be reasonable

your results must be defendable

your estimated costs must be conservative

your target audience for the results, the

Director and the Board


19/24

Establishing your value

cost relevant to other locations

materials supplies

maintenance staffingcirculation relevant to fixed branches

circulation per square foot

cost per square foot

cost per circulation

cost per visitor


20/24

Individual Customer Library

Use Value CalculatorCleveland

Heights-

University

Heights (OH)

Public Libraryhttp://www.heightslibrary.org/page/library_use_

calculator


21/24

Return on Investment (ROI)

Study Results

Wayne County

Public Library

$4.31

for every$1 invested


22/24

The Problem with System

Wide Study Results

The Library profession has tended to

lump classy libraries that make good

use of their money to serve the needs of

their constituencies with those that are

strikingly mediocre or even worse.Elliott, Donald. Measuring Your Librarys Value. 2007. P. 6.


23/24

Communicating the Value of Your

Library to Your Director and Board

Sound bites Press release

Brochure

Fact sheet Presentations


24/24

Observations and Questions

Patti Stevic [email protected]

Paul Ward [email protected]

Jimmie Epling [email protected]

jimmie epling cba value bookmobile service

Documents