ask the experts: growing your business

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Growing Your Business Ask the Experts – An Advice Series for Entrepreneurs

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As an entrepreneur, your goal is to build a business that will grow for years to come. Review our presenters' slides with notes to show you how you can increase the value of your business, retain employees and evaluate growth options to achieve maximum success. Also learn about increasing the value of your business, leasing, franchising, and purchase & sale agreements. To view our video coverage of the event, visit: http://www.welchllp.com/resource-centre/videos/events/

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Page 1: Ask the Experts: Growing your Business

Growing Your Business

Ask the Experts – An Advice Series for Entrepreneurs

Page 2: Ask the Experts: Growing your Business
Page 3: Ask the Experts: Growing your Business
Page 4: Ask the Experts: Growing your Business

RBC Royal Bank:• Introduction, Retaining your employees

Speaker: Tyler Ray

WelchGroup Consulting/ Welch LLP: Speakers – Candace Enman, Bron Vasic, Ryan Dostie

• Increasing the Value of your Business, Business Valuation, Leasing vs Buying

AGENDA

Page 5: Ask the Experts: Growing your Business

Perley-Robertson, Hill & McDougall LLP/s.r.l.:

Speakers: Lorraine Mastersmith, Josh Moon

• Leasing, Franchising, Purchase and Sale Agreements

AGENDA

Page 6: Ask the Experts: Growing your Business

6

TM

Employee Retention

October 31st, 2013

Tyler Ray – RBC Group Advantage

Solutions for building and retaining a productive workforce

Information included within is current as of April 2013, is for informational purposes only and does not constitute financial or other advice.

Page 7: Ask the Experts: Growing your Business

7

Current Employment Marketplace

Industry leaders understand the importance of building and maintaining a strong team

Key factors in achieving this: Attracting and retaining top talent Providing more value for money spent on employee benefits Promoting financial wellness Being creative with R&R

Page 8: Ask the Experts: Growing your Business

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Attracting and retaining top talent

Page 9: Ask the Experts: Growing your Business

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Attracting and retaining top talent

SOURCES: Aon Hewitt, Bersin & Associates, Gallup, Globoforce, McKinsey, Towers Watson, 2010 Right Management Survey

Turnover can cost your company 50-75% of the employee’s salary

Low Mid High

Page 10: Ask the Experts: Growing your Business

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Attracting and retaining top talent

Page 11: Ask the Experts: Growing your Business

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Employee Benefits - Value for Money

Industry Trends

Employees prioritize benefits in order of:

1. Wages

2. Comprehensive Insurance Benefits

3. Retirement Benefits

Employers are reviewing their offerings in these categories to assess value for money/cost effectiveness as well as employee engagement

Page 12: Ask the Experts: Growing your Business

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Employee Benefits - Value for Money

Retirement Benefit Plans

Industry Trends

1. DB Pension Plans -> DC Plans

2. DC Plans -> Group RSP Plans

Reasons for change are reduced employer cost, reduced employer risk and increased employee engagement in company plan

Page 13: Ask the Experts: Growing your Business

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What is it? A collection of individual RRSP accounts

Members make contributions from their payroll

Who regulates it? Individual accounts adhere to the Income Tax Act

Plan is registered with the Canada Revenue Agency

CAP Guidelines define sponsor, member and administrator

responsibilitiesHow are assets accumulated

Employer and/or employee contributions

Plan Options and Investments

Personal and Spousal plan

Investment options selected by employees based on choices

available within the plan.Restrictions or Vesting

Employer and/or employee contributions

Group Retirement Savings Plans

Page 14: Ask the Experts: Growing your Business

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Contribution Limit 18% of the employee’s previous year’s earned income (up to

$23,820 in 2013) plus or minus other adjustments.

Should consult CRA Notice of Assessment from previous year. Tax Consequences for Company

Employer contributions are considered part of an employee’s

salary, are considered tax deductible as an expense, and are

subject to payroll taxes (e.g. CPP, EI, etc.).

Tax Consequences for Members

Payroll deduction contributions reduce income for tax purposes.

Tax receipt issued for member and company contributions.

Immediate tax savings through reduced withholding at source.Withdrawals by Members

Taxable as income unless transferred to another registered plan.

Withdrawals are subject to withholding taxes.

Termination and Retirement

Assets can be transferred to an RRSP, RRIF.

Assets can be taken in cash as a withdrawal from the plan.

Assets can be transferred to a RRIF or used to purchase an

annuity no later than age 71.

Group Retirement Savings Plans

Page 15: Ask the Experts: Growing your Business

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Promoting Financial Wellness

Definition of FINANCIAL WELLNESS:

The balance between having a healthy state of well being today while preparing financially for tomorrow.

It is not necessarily about being wealthy, but it is a state of psychological well being in which one feels they

have control over their current finances and financial future.

Page 16: Ask the Experts: Growing your Business

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Promoting Financial Wellness

Page 17: Ask the Experts: Growing your Business

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Creative Employee Benefit Best Practices

Providing R&R programs that encompass benefits

i.e. Bonuses to Retirement Plans for achieving milestones or goals, directing bonuses to plans achieve tax sheltering for employee etc.

Enhancing employee benefit packages through other non-traditional means

i.e. Using reward points earned through company credit cards for employee R&R, provide value add partner rewards at minimal or no cost to company

Page 18: Ask the Experts: Growing your Business

Candace Enman, CA, CPAPresident, WelchGroup Consulting

Increasing the Value of your Business

Business Value

Page 19: Ask the Experts: Growing your Business

• Owners need to build a company that someone will want to buy

• Owners wear multiple hats and often become fire fighters

Owners’ Value Challenge

Page 20: Ask the Experts: Growing your Business

Financial Measures

Revenue, EBITDA

Business Owners are too busy chasing Revenue and Profit as a measure of value

instead of building an operational asset that can be sold

Business Owners building an operating asset that can dependably sustain future revenue and

profit, even without the business owner in charge

The Profit Trap Value = Pst

Value ≠ Revenue

Page 21: Ask the Experts: Growing your Business

Value = Profit that’s sustainable and transferable

Value Formula

Page 22: Ask the Experts: Growing your Business

Do you know what your business is

worth?

Is this value sustainable &

transferable for your business?

Do you know what “key drivers”

affect the business value long term?

Are you maximizing the value of your business – likely your largest asset?

Page 23: Ask the Experts: Growing your Business

CoreValue Rating based on a framework of 18 Value Drivers

Page 24: Ask the Experts: Growing your Business

You Need to Know

Page 25: Ask the Experts: Growing your Business

• Do you know how to address them?• Do you understand what to do first that will

give you your “biggest bang for your buck”?

Top 5 Red Flags1. Do it all Business Owner2. Strategic direction3. Talent management4. Financial management5. Quantifiable advantage

Red Flags – Negate all Value

Page 26: Ask the Experts: Growing your Business

Summary1.Definition of Value2.Business Drivers3.Action

Increasing the Value of your Business

Page 27: Ask the Experts: Growing your Business

Bron Vasic, CA, CPA,CMCChairman, WelchGroup Consulting

Valuation Methods

Business Valuation

Page 28: Ask the Experts: Growing your Business

Process

- Determining how much a business is worth

- Several different business valuation methods

- Many factors need to be taken into account

Introduction to Valuation

Page 29: Ask the Experts: Growing your Business

The total value of a company is equal to• The present value of

• All its future profits• Discounted for risk

Can be based on “historical” actuals or “projections” of the future

Valuation – the Formula

Page 30: Ask the Experts: Growing your Business

Essential that you have an accurate understanding of the company’s current and

future value

Asking basic, yet important, questions about the business

Valuation

Page 31: Ask the Experts: Growing your Business

How much of the company’s top line is recurring revenue? Are there contracts with customers / clients? Does the business have:

• Unrecorded assets and/or liabilities• IP or patents not on the books• Property or undervalued assets• Customer relationships

Can the business survive without the existing owner? Are there significant capital investments required in the near

future?

Valuation

Page 32: Ask the Experts: Growing your Business

Forecasted future cash flows

Time

Fre

e C

ash

Flo

w

Discounted for present value

Discounted for Increasing risk

Final Year used for “terminal” valuation

Visualizing Market Valuation

Page 33: Ask the Experts: Growing your Business

Using the NPV (Net Present Value) of future FCF (Free Cash Flows)• Assumes a discount “risk factor” depends on

business (from 25% - 40%)• Brings cash flows into current $’s• Generate a “Terminal” value

• Brings into current dollars (40% - 50% discount)

Valuation – the Calculations

Page 34: Ask the Experts: Growing your Business

Have a current road map for your businessHave an up to date business/strategic planDo not stop investing for growthEnsure the business is transferable

Ensure your personal structure allows you to minimize potential tax liabilities on a sale

Valuation - Summary

Page 35: Ask the Experts: Growing your Business

Candace EnmanPresident, WelchGroup [email protected](613) 236-9191 x195www.w-group.com

Bron VasicChairmen, WelchGroup [email protected]

For More Information

Page 36: Ask the Experts: Growing your Business

Welch LLPChartered Professional Accountants

Lease vs Buy

Ryan Dostie, CPA, CA, CFP

Page 37: Ask the Experts: Growing your Business

Overview

Cash flow

How does this impact my financial statements

Tax consequences

Other considerations

The solution

Page 38: Ask the Experts: Growing your Business

Cash Flow

Lease Buy

Payments lower Payments higher

Easier to obtain You require decent credit

Terms can be flexible Less flexible

Less maintenance costs Capital maintenance costs

Cost more in long run Cost less in long run

Page 39: Ask the Experts: Growing your Business

How does this impact my financial statements

Operating lease Direct charge to the income statement Included in the notes to the financial statements under commitments

Capital lease Asset and liability set-up on balance sheet Amortization and interest on the capital lease on the income statement Separate note disclosure detailing various aspects of the capital lease

and amount shown in property and equipment

Purchase Asset and liability (assuming not using cash) set-up on balance sheet Amortization on the income statement Disclosure in property and equipment note and related debt

Page 40: Ask the Experts: Growing your Business

Tax consequences

A lease is a lease Fully deductible with one exception Leasehold improvements over the term of the lease plus one renewal

term

CRA guidelines for deduction of purchased assets Commercial buildings 6% Computers 55% Vehicles 30% (some restrictions apply) Equipment/Furniture & Fixtures 20%

Page 41: Ask the Experts: Growing your Business

Other considerations

How long do I need this asset

You do not own the asset if you lease

Leasing helps address the problem of obsolescence

Penalties to terminate lease or exceed usage

Growth/reduction of your business

Page 42: Ask the Experts: Growing your Business

The solution

It depends!

Page 43: Ask the Experts: Growing your Business

Leasing, Franchising, Purchase and Sale Agreements

October 31, 2013

Josh Moon and Lorraine Mastersmith

Page 44: Ask the Experts: Growing your Business

Overview• Lease Agreements

• Franchise Agreements

• Purchase and Sale Agreements

Page 45: Ask the Experts: Growing your Business

The Offer to Lease

• Protection in the Offer – Address as many business issues as possible in the Offer and include a condition allowing your lawyer’s review before it is binding

Page 46: Ask the Experts: Growing your Business

Leasehold Improvements

• Who pays to install and who pays to remove?

Page 47: Ask the Experts: Growing your Business

Operating Costs & Taxes

• What is included in the “extras”?• Is the management fee fair and reasonable? • Know all your costs up front

Page 48: Ask the Experts: Growing your Business

Covenants and Insurance

• Are personal guarantees required and if yes, can they be limited?

• Have you obtained insurance coverage for all your risks as a tenant?

Page 49: Ask the Experts: Growing your Business

Flexibility & Subleases

• Is there an ability to negotiate increase or decreases in space requirements?

• Pitfalls and Benefits of Subleases

Page 50: Ask the Experts: Growing your Business

Franchise Agreements

• Statutorily governed• Strict disclosure requirements• Personal guarantees

Page 51: Ask the Experts: Growing your Business

Purchase and Sale Agreements

• Standard terms• Subcontractors• Web-based contracts• Privacy issues

Page 52: Ask the Experts: Growing your Business

Lorraine Mastersmith1400-340 rue Albert StreetOttawa, ON, KIR 0A5T: 613.566.2810F: 613.238.8775email: [email protected]

Joshua Moon1400-340 rue Albert StreetOttawa, ON, KIR 0A5T: 613.566.2801 F: 613.238.8775email: [email protected]

Page 53: Ask the Experts: Growing your Business

QUESTIONS