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ASIA'S LEADING FOOD & HOSPITALITY TRADESHOW
OrganiserOrganiserMajor SupportersMajor Supporters
Spanning 70,000 square meters across 17 halls of Hong Kong Convention
and Exhibition Centre (HKCEC), HOFEX 2019 recorded the participation
of 39,224 visitors from 81 countries and regions, with a substantial
increase in overseas trade buyers, which accounted for one third of the
total visitors. The growth from Southeast Asian countries such as
Indonesia, Taiwan, Singapore and Macau was particularly evident, among
which Taiwan and Macau experienced 41% and 14% growth respectively.
HOFEX 2019 presented the strongest exhibitor line-up ever, playing host
to 2,843 exhibitors from 74 countries and regions. The successful edition
has led to an overwhelming response from exhibitors, nearly 70% of them
have already re-booked for the next HOFEX which will take place from
18 - 21 May 2021 at HKCEC. In addition, the second edition of ProWine Asia
@ HOFEX co-organised with Messe Düsseldorf also recorded substantial
growth in both exhibitors and visitors, bringing a wealth of wine, spirits
and sakes to Asia to buck up the regional market. Co-located with HOFEX
for the first time, Asia’s Retail Innovation Hub – Retail Asia Conference &
Expo created synergy with HOFEX and generated vibrant business
opportunities for front F&B business owners.
Another Record-BreakingYear for HOFEX
2
HOFEX 2019 Facts & Figures
39,224Trade Buyers
81Countries & Regions
28%Overseas
72%Local
Visitors
70,000m2
Exhibiting Area
2,843Exhibitors
80%Overseas
20%Local
Exhibitors
3
Highly Specialised Zones
Food & Drinks Meat @ HOFEX Bakery & Confectionery@ HOFEX
Hospitality Design & Supplies
Foodservice Equipment & Catering Supplies
Hospitality Technology
Bean2Cup @ HOFEX ProWine Asia @ HOFEX
Being the biggest ever, HOFEX 2019 housed a total number of 2,843
exhibitors. The number of overseas exhibitors has increased two years
in a row, hitting a record high of 80% this year. Our strong international
presence and wide variety of exhibits have ensured a pleasant and
satisfactory sourcing experience.
Exhibitor Analysis
International Exhibitor per Continent
7% 1%
37% Asia
5%
50%Europe
America OceaniaAfrica
Overseas
Local 20%
80%
Overseas / Local ExhibitorsRecord
High
4
HOFEX reached an international dimension with 48 national groups and
pavilions. In addition to long supporting members including Japan,
Australia, UK, USA, Germany, Austria and Spain, we also welcomed new
joiners such as AANA - Agence de l'Alimentation Nouvelle-Aquitaine
France, AREI Latvia, Association PorkColumbia, British Columbia,
Ministry of Agriculture Czech Republic, Spanish Beef, VLAM Belgium,
etc.
48 NationalPavilions
Hall 3FG / ProWine Asia
Hall 5E
Hall 5FG
Hall 3B-E
Hall 1
Austria France Germany Hungary Italy Portugal South Africa Spain USA
China Czech Republic France Italy Malaysia Peru Netherlands
Macau Singapore Thailand
Argentina Australia Austria Belgium Canada China Colombia Cyprus Denmark
Germany Greece Ireland Italy Japan South Korea Latvia Portugal Spain
Sweden Taiwan Turkey UK USA
SriLankaTaiwanPortugalArgentina
5
Breakdown by Country / Region
39,224 visitors from 81 countries and regions flocked to HOFEX during
the 4 days hunting for new business opportunities. There was a
substantial increase in visitors from Southeast Asian countries such as
Indonesia and Singapore, adding up to 47% growth. The show gathered a
vast amount of F&B importers, wholesalers and retailers, as well as
high-profile buyers from restaurants, hotels and supermarkets, under
one roof to source for their businesses.
Visitor Analysis
6
439 Philippines
384 Europe
261 Australia andOceania
276 America
Hong Kong28,0506,162 China
1,535 Macau
738 Taiwan
Other AsianCountries1,322
57 Middle Eastand Africa
8,729
5,193
3,135
2,803
2,345
2,076
1,457
1,310
1,242
892
883
865
779
693
691
691
596
553
549
531
488
486
479
330
287
271
226
201
142
111
190
Importer / Distributor / Wholesaler
Foodservice
Hotel / Serviced Apartment / Resort
Bistro / Restaurant Chain / Restaurant
Manufacturer / Supplier
Coffee Shop & Café
F&B Consultancy / Management
Facility & Property Development & Management / Consultancy Service
Fast Food / Take Away
Bar / Entertainment / Night Club / Pub
Agriculture / Fishery
Bakery / Sweets / Confectionery
Institutional Catering (Contract / Airline / Rail)
Health / Organic Food / Specialty Food
Alcoholic Drinks / Wine / Spirits
Academic Training Institute / Hospitality Schools / Professional
Hospitality Consultancy / Management Service
Vineyard / Wine Producer / Wine & Spirits Related Accessories / Equipment
Clubhouse / Country Club / Sport & Recreation Club / Leisure
Media / Publications / Associations
Hypermarket / Supermarket
Convenience Store / Department Store / Duty Free Shop / Grocery Store
Logistics
Transportation (Airline/ Airport / Cruise Line / Rail / Terminal)
Kitchen Equipment & Supplies
Fitness Centre / SPA & Wellness / Beauty
Decoration Product / Furniture / Home Accessories
Property Developer / Real Estate / Commercial Facility
Attractions / Theme Park
Healthcare Institute / Hospital / Pharmaceutical
Others
Importer / Distributor / Wholesaler
Foodservice
Hotel / Serviced Apartment / Resort
Bistro / Restaurant Chain / Restaurant
Manufacturer / Supplier
Coffee Shop & Café
F&B Consultancy / Management
Facility & Property Development & Management / Consultancy Service
Fast Food / Take Away
Bar / Entertainment / Night Club / Pub
Agriculture / Fishery
Bakery / Sweets / Confectionery
Institutional Catering (Contract / Airline / Rail)
Health / Organic Food / Specialty Food
Alcoholic Drinks / Wine / Spirits
Academic Training Institute / Hospitality Schools / Professional
Hospitality Consultancy / Management Service
Vineyard / Wine Producer / Wine & Spirits Related Accessories / Equipment
Clubhouse / Country Club / Sport & Recreation Club / Leisure
Media / Publications / Associations
Hypermarket / Supermarket
Convenience Store / Department Store / Duty Free Shop / Grocery Store
Logistics
Transportation (Airline/ Airport / Cruise Line / Rail / Terminal)
Kitchen Equipment & Supplies
Fitness Centre / SPA & Wellness / Beauty
Decoration Product / Furniture / Home Accessories
Property Developer / Real Estate / Commercial Facility
Attractions / Theme Park
Healthcare Institute / Hospital / Pharmaceutical
Others
Breakdown by Business Nature
Visitor Analysis
7
10,392
9,481
4,147
3,297
2,675
2,048
714
682
642
623
602
516
430
374
355
320
280
268
238
233
203
147
128
105
98
226
Owner / Proprietor / President / CEO / Managing Director / General Manager
Business Development / Sales / Marketing
Merchandising & Purchasing
Executive Chef / Chef / F&B Manager / Leader / Captain
Account / Administrative / Finance / Human Resource / I.T.
F&B/ Catering Management
Executive Pastry Chef / Patissier / Baker
Customer Services / Front Office
Consultant / Advisor
Academy / Professional / Professor / Student
Research & Development / Project Planning / Management
Quality Audit / Control / Inventory
Retail / Brand Management
Architect / Draftsman / Interior Design / Visual Design & Merchandising
Barista / Coffee Roasters
Kitchen Operations / Management
Engineering Service / Maintenance / Management
Executive Steward / Steward / Kitchen Assistant
Commercial Facility Planning and Management / Property Management
Housekeeping
Logistic
Bartender / Brewer / Mixologist / Sommelier
Recreation / Entertainment Dept / Spa / Resort
Investor / Wine Broker
Dietitian / Nutritionist / Food Technologist
Media & Others
Owner / Proprietor / President / CEO / Managing Director / General Manager
Business Development / Sales / Marketing
Merchandising & Purchasing
Executive Chef / Chef / F&B Manager / Leader / Captain
Account / Administrative / Finance / Human Resource / I.T.
F&B/ Catering Management
Executive Pastry Chef / Patissier / Baker
Customer Services / Front Office
Consultant / Advisor
Academy / Professional / Professor / Student
Research & Development / Project Planning / Management
Quality Audit / Control / Inventory
Retail / Brand Management
Architect / Draftsman / Interior Design / Visual Design & Merchandising
Barista / Coffee Roasters
Kitchen Operations / Management
Engineering Service / Maintenance / Management
Executive Steward / Steward / Kitchen Assistant
Commercial Facility Planning and Management / Property Management
Housekeeping
Logistic
Bartender / Brewer / Mixologist / Sommelier
Recreation / Entertainment Dept / Spa / Resort
Investor / Wine Broker
Dietitian / Nutritionist / Food Technologist
Media & Others
Breakdown by Job Function
Visitor Analysis
8
Signature Events
t
Welcome Reception
Sponsored by Invest Hong Kong, the Welcome Reception
provided a relaxed atmosphere for over 300 delegates,
sponsors, trade commissioners and VIPs to mingle while
enjoying the food and music.
HOFEX’s flagship event endorsed by the World Association of
Chef’s Societies (WACS) wrapped up another successful edition.
Over 900 chefs and apprentices from 12 countries and regions
exerted their best efforts to compete for the culinary crown.
Hong Kong International Culinary Classic (HKICC)
“ Experience Macao • Creative City of Gastronomy ” Cocktail Reception
Over 500 visitors had a jolly night at the cocktail reception
organised by the Macao Government Tourism Office (MGTO),
which has been dedicated to showcasing the charm of Macau as
a Creative City of Gastronomy.
Signature Events
10
Mixed Barista Arts
Building on the successful debut of the first ever 4-in-1 barista
competition, the Mixed Barista Arts 2019 attracted more than 30
regional baristas who pulled out all the stops to display their full
sets of skills including assembling a grinder, making a shot,
creating latte art and team cooperation. Ms Wong Ka Man who
excelled in all challenges earned the best barista title.
Italian Cocktail Challenge
Talented bartenders and mixologists from around the region
gathered together to showcase their signature cocktails,
stirring up excitement with a fierce battle of skills and finesse.
The winner goes to Mr Dextor To from Hong Kong Jockey Club.
Regional Hotel General Manager’s Luncheon
Over 50 Hotel GMs gathered at HKICC Gourmet Team Challenge
to enjoy a premium lunch buffet prepared by two groups of
contestants while exchanging management ideas and solutions.
After its successful debut in 2017, ProWine Asia returned as part of
HOFEX – Asia’s Leading Food and Hospitality Tradeshow from 7-10 May
2019 and recorded yet another roaring success. 12,716 trade visitors from
62 countries and regions complimented high-quality international
participation. 36% of the total visitors came from outside Hong Kong -
predominantly from Southern China, Macau, Taiwan and Korea, which is
an 8.4% increase than 2017.
This year, the spectrum space increased by 20% compared with the
previous edition, playing host to more than 340 exhibitors from 28
countries and regions. 13 national pavilions and industry associations
took advantage of the expo: Gobierno de la Rioja made its first
appearance along with PRODECA (Region of Catalonia), which
showcased some of the more boutique and premium brands within its
portfolio. Other highlighted participants included Business France,
California Wine Institute, Italian fine wines ISWA, Wines of Germany
(DWI), to name but a few.
ProWine Asia 2019achieved immense success
11
Statistic of ProWine Asia 2019
340Exhibitors
90%
Overseas
10%
Local
Exhibitors
12,716Trade Buyers
36%
Overseas
64%
Local
Visitors
A top-class event programme spanned all 4-days of the show,
incorporating specialised masterclasses and seminars by a line-up of
industry speakers, including Debra Meiburg MW, Sarah Heller MW,
Jennifer Docherty MW, Darius Allyn MS and Yang Lu MS.
Debra Meiburg MW hosted a series of Asia Wine Summit seminars
covering the latest wine consumption trends, food and wine pairing, and
wine drinking habits throughout the Asia-Pacific.
In addition, wine masterclasses were organised by different parties such
as WSET (Wine & Spirit Education Trust), Jennie Mack and AWSEC (Asia
Wine and Service Education Centre), Business France, California Wine
Institute, Hungary Tourism Agency and Deutschland Sommelier
Association.
Packed line-up of events
12
Visitor Analysis
4,443
1,342
723
662
654
500
473
431
338
327
300
296
288
235
212
192
142
119
115
115
96
96
92
81
77
77
77
61
50
39
27
36
Importer / Distributor / Wholesaler
Alcoholic Drinks / Wine / Spirits
Foodservice
Restaurant / Bistro
Vineyard / Wine Producer
F&B / Hospitality Management / Consultancy
Attarctions / Hotel / Serviced Apartment / Resort / Theme Park
Academic Training Institute / Hospitality Schools / Professional / Governement
Printing / Advertising / Marketing / Business Consultancy / R&D
Manufacturer / Supplier
Bar / Entertainment / Night Club / Pub
Coffee Shop & Café
Facility & Property Development & Management / Consultancy Service
Wine & Spirits Related Accessories / Equipment
Logistics
Media / Publications / Associations
Fast Food / Take Away
Electronic / Electrical Appliances / Lighting & Electronic / Safe & Safety Product
Agriculture / Fishery
Health / Organic Food / Specialty Food
Institutional Catering (Contract / Airline / Rail)
Convenience Store /Department Store / Duty Free Shop / Grocery Store
Clubhouse / Country Club / Sport & Recreation Club
Hypermarket / Supermarket
Fitness Centre / SPA & Wellness / Sport & Leisure/ Beauty
Transport (Airline / Airport / Cruise Line / Rail / Terminal)
Bakery / Sweets / Confectionery
Architecture / Design / Furnishing
Healthcare Institute / Hospital / Pharmaceutical
Property Developer / Real Estate / Commercial Facility
Kitchen Equipment & Supplies
Others
Importer / Distributor / Wholesaler
Alcoholic Drinks / Wine / Spirits
Foodservice
Restaurant / Bistro
Vineyard / Wine Producer
F&B / Hospitality Management / Consultancy
Attarctions / Hotel / Serviced Apartment / Resort / Theme Park
Academic Training Institute / Hospitality Schools / Professional / Governement
Printing / Advertising / Marketing / Business Consultancy / R&D
Manufacturer / Supplier
Bar / Entertainment / Night Club / Pub
Coffee Shop & Café
Facility & Property Development & Management / Consultancy Service
Wine & Spirits Related Accessories / Equipment
Logistics
Media / Publications / Associations
Fast Food / Take Away
Electronic / Electrical Appliances / Lighting & Electronic / Safe & Safety Product
Agriculture / Fishery
Health / Organic Food / Specialty Food
Institutional Catering (Contract / Airline / Rail)
Convenience Store /Department Store / Duty Free Shop / Grocery Store
Clubhouse / Country Club / Sport & Recreation Club
Hypermarket / Supermarket
Fitness Centre / SPA & Wellness / Sport & Leisure/ Beauty
Transport (Airline / Airport / Cruise Line / Rail / Terminal)
Bakery / Sweets / Confectionery
Architecture / Design / Furnishing
Healthcare Institute / Hospital / Pharmaceutical
Property Developer / Real Estate / Commercial Facility
Kitchen Equipment & Supplies
Others
Breakdown by Business Nature
13
Visitor Analysis
4,536
3,181
1,355
582
546
363
351
303
215
167
163
140
112
96
84
84
80
48
48
44
32
24
20
12
4
126
Owner / Proprietor / President / CEO / Managing Director / General Manager
Business Development / Sales / Marketing
Merchandising & Purchasing
Executive Chef / Chef / F&B Manager / Leader / Captain
Account / Administrative / Finance / Human Resource / I.T.
F&B/ Catering Management
Bartender / Brewer / Mixologist / Sommelier
Consultant / Advisor
Academy / Professional / Professor / Student
Customer Services / Front Office
Investor / Wine Broker
Research & Development / Project Planning / Management
Retail / Brand Management
Quality Audit / Control / Inventory
Barista / Coffee Roasters
Logistic
Executive Steward / Steward / Kitchen Assistant / Operations / Management
Engineering Service / Maintenance / Management
Executive Pastry Chef / Patissier / Baker
Architect / Draftsman / Interior Design / Visual Design
Recreation / Entertainment Dept / Spa / Resort
Commercial Facility Planning and Management / Property Management
Operation Management / Visual Merchandising
Housekeeping
Dietitian / Nutritionist / Food Technologist
Media & Others
Owner / Proprietor / President / CEO / Managing Director / General Manager
Business Development / Sales / Marketing
Merchandising & Purchasing
Executive Chef / Chef / F&B Manager / Leader / Captain
Account / Administrative / Finance / Human Resource / I.T.
F&B/ Catering Management
Bartender / Brewer / Mixologist / Sommelier
Consultant / Advisor
Academy / Professional / Professor / Student
Customer Services / Front Office
Investor / Wine Broker
Research & Development / Project Planning / Management
Retail / Brand Management
Quality Audit / Control / Inventory
Barista / Coffee Roasters
Logistic
Executive Steward / Steward / Kitchen Assistant / Operations / Management
Engineering Service / Maintenance / Management
Executive Pastry Chef / Patissier / Baker
Architect / Draftsman / Interior Design / Visual Design
Recreation / Entertainment Dept / Spa / Resort
Commercial Facility Planning and Management / Property Management
Operation Management / Visual Merchandising
Housekeeping
Dietitian / Nutritionist / Food Technologist
Media & Others
Breakdown by Job Function
14
Organiser:
2021MAY 18-21HONG KONG CONVENTION& EXHIBITION CENTRE
ASIA'S LEADINGFOOD & HOSPITALITY TRADESHOW