Our company

is based in Modiin,

Israel

MISSION:

As2x2.com

is software business and

website, that gives parents a

new ways to engage in child's

education,

so they become committed

participants in the

process, and to raise and

educate kids in a friendly

optimistic environment.

PROBLEM:

This is the reality of our

lives:

working parents spend

most of their time on their

computers,

while their kids - on their.

Parents are spending less

time helping their

children

than their own parents

did. Parents have limited

understanding of child

development.

Parents are not aware what is

going on with their child at

school. Parents can not assess

if their children are lagging

behind in certain fields and

what help they need to

improve their academic

performance.

Monitoring of child’s cognitive development

EXISTING SOLUTIONS

Solution Advantages Disadvantages

School achievement

tests system Occurs regularly, does not

require special effort from

parents, and money

investments

• Not tuned to child’s individuality.

• Aims to assess learning of a specific material, rather

than general cognitive skills

• Always late: the information about the problems

comes to the parents later than these problems can be

prevented

Particular teacher,

counsellor

or psychologist

monitoringIndividual, professional

care and support.

• Requires a systematic investing of time and money

• Irritates the child

• Limited by particular specialis’ field of competence

Regular parental

control

and involvement

in child’s activity

Individual highly motivated

monitoring . Can be carried

out continuously.

• The lack of learning assessment skills in parents

•The lack of time spent with children

Use existing cognitive testing

products High-quality assessment of

general cognitive child’s skills

in a familiar and interesting

environment

• Not tuned to child’s individuality.

• Informs only about the end result, does not collect

information about cognitive process.

• Uses a limited set of tests, and therefore cannot

be used for dynamic testing

OUR

SOLUTION:

Build "common

information network"

of parents and

children.

Glance from inside

into

child's cognitive

activity.

Server collects data about the game , processes it and

creates the results in the form of recommendations to

parents: what to look for and how to help.

A parent being interested in children's education and

cognitive development, requests an

receives information.

A child plays in the

eLearning games

GENERAL

SCHEME:

Parents

educated

with median incomes

interested in their children

progress

that lack the time to invest fully raising

their childrenthat face a limited array of options for high-quality child care

seeking for assistance on

how to best raise

their children.

of children with learning

difficulties

who are actively using social media.Target

customers:

The system stores

information about all your

child’s games, makes it

possible to specify individual

criteria, offers a dynamic

evaluation of the child

development for a certain

period of time.

Your system encourages

child cognitive

development?

WHY as2x2 ?

Yes, we created

games for the

development of various

aspects of cognitive

activity of the child.

How can I know if my

child's development is

on track ?

Just press the

button, and our system

will give you full

information.

Will this irritate my

child, that he is constantly

supervised?

The child will not even

know that you're doing it.

He's just playing in familiar

surroundings, and no one

is standing behind him.

I am not a teacher or

psychologist, even if I'm

monitoring the kid, I do

not understand that much

either.

Our data analysis is based

on the experience of highly

qualified educators and

teachers. It interprets the

results in simple

terms, which serve as a

clear guide to parents.

We are required to

monitor a variety of areas

in order not to miss

starting problem ?

We built wide set of

indicators draw attention

to a potentially

problematic area.

I'm not so much interested

in the final result of the

game. I want to focus on

the process of solving

problems. I want to be

aware of the child's

strengths and weaknesses

.

We also have little interest in

final result. We collect the

vast amount of data about

the important features of

problem-solving process for

every child, and then process

it.

If my child will often play a

game, he/she will just

remember the correct

answers and that’s all.

We do not have identical

tasks. The system produces

a tasks in random manner.

The system can also

determine if the child is not

interested in the game.

My child - is

special, He/she is not

developing at an expected

rate. I want the

assessment to account for

his/her unique

characteristics.

How much does it cost

and what time does it take

to continuously monitor

the child cognitive

development ?

We offer a subscription for a

long period. Subscriber could

get all the data he is

interested in during the lunch

break.

etc…

Analysis and reasoning

Spatial thinking

Basis of logical thinking - analogies

Comparison by different criteria

Games pyramide:

ready

under

construction

algorithm

development

just idea…

Outcome pyramide:

Parent gets also a lot of useful additional information….

Parent gets information about mastering level and help needed in each field

Child gets mastering in cognitive skills

Learning motivation, impulsivity, self-control

Concentration ability, period of high productive work

Most productive ways to instruct your child

Errors’ type and level, ways to improve learning activity

Individual features of learning behavior

Dynamic “self-compare” picture of child’s improvement

And so on…

Parent gets also a lot of useful

additional information

about:

Dynamic analysis

system

developmentIndividual cognitive

skills progress

for given

period of time

Individual

learning behavior

change

for given

period of time

Development of entire cognitive games set

Integrated cognitive

skills analyzis

Integrated learning behavior analysis

Ready pilot game:

comparison

Cognitive skills

analyzis

Learning behavior analyzis

Expected development steps:

Russian site

- active

English site

– in translating process

Hebrew site

– under construction

eLearning games site

Webinars

Site

(in project)

Site of

individual

parents help service

(idea)

Buisiness

Model:

system

of

connected

sites

Although for now we have only Russian site…

VISITORS MAP

Russia and former

USSR:

116,000

Israel

25,000

North

America

10,000

Central and South

America

200

Europe

10,000

Africa

100

Australia and

New Zealand

350