1. +Jasmine ShieldsMarketing Portfolio 2012A look at where where creative juices flow

2. +Jasmine At A Glance: Ashland University Alumni, 2009(Marketing/Entrepreneurship) Business owner JazzyConsulting Community Engagement MSABC Pop Warner Cheer Coach LOVES Traveling Italy, Florida and Hawaii In love with a Dog named King Oscar Loves Marketing and working withNEW media Find me on YouTube 3. +S.W.O.T Strengths Opportunities Creativity Knowledge Growth Marketing Metrics Leadership Diversified Markets Team Player Marketing Platforms Passion Proactive Client Engagement & Service 4. +Strategy NeedAssessment Need Assessment Who we are, what we do Identify and get to know thebrands history, current standingand goals for the futureMarket Market ResearchStrategy Market Strategy Identify target audience Market Penetration Identify most effectivepaid, owned and earned mediaExecution & Execution and Metrics Metrics Touch Points Traditional/New Media SEO, Adwords, PPCAd,/Impression Results Results Success/Opportunities ROI 5. + Goal and Objective of S.T.A.R.S.Intern Program Plan, integrate, execute, evaluatecorporate and community events Create promotional ideas andexecution Develop relationship with a targetmarket to build partnership with TWCbrandTactics: Organizational multi-tasking Internal/external communication S.T.A.R.S Internship Time Warner Cable Internship, 2008 Cleveland, Ohio 6. +No Pain.No Gain.FREE HealthScreeningsCampaign: Health FairCategory: Entertainment/HealthObjective: Cross branded promo forfree health screenings for targetmarket of African Americans.Tactics: Traditional Media:RadioTelevisionPrint AdPress ReleaseBranded Giveaways 7. +Event Media Branded van Event branding and premiumitem giveaways Free health screenings(Diabetes, blood pressure) Distribution of informationbrochures 8. +Making Strides Against Breast CancerMSABC, 2008 9. +Akron Road Runner MarathonTo provide a world-class marathon that promotes health and fitness, stimulatesthe local economy, galvanizes the community and benefits charitableorganizations 10. Jazzy Consulting+ Freelance Marketer- Conquering the Social Media Jungle Personal Computer TrainingEmail MarketingSocial Media StrategyContent ManagementWeb DesignCopywriting 11. +It Comes NaturallyKinky, Curly Straight, The Salon 12. +Cleveland NaturalExpoIt Comes NaturallyCampaign: 2 Day ExpositionCategory: Health/BeautyObjective: Plan, integrate and executeawareness of first natural expo inCleveland, OH market.Tactics: Vendors and partnerships YouTube, Facebook, Twitter Email Marketing Center of Influence WOMResults: 13. + Case Study:Style Lounge LIVE Fashion Forward Style 14. +Style LoungeFashion Forward Showcase, 2010Campaign: Fashion ShowCategory: Fashion/BeautyObjective: Introduce Spring 2010Fashion line to niche audienceTactics: Partnerships with Dino PalmeriSalon and Suchi Rock-Beachwood YouTube, Facebook, Twitter Direct web traffic Beachwood Circulator Center of Influenceindividuals/WOM 15. + Style LoungeEvents andProjects Weekly sale e-newsletter Email Database Management Grand Opening Events In store and online promotions