article marketing - the 8th internet marketing pillar

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Article marketing is an extremely important aspect of any serious internet marketing campaign.

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Page 1: Article Marketing - The 8th Internet Marketing Pillar

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Pillar #8:

Article Submission

Pillar #8: Article Submission

Page 2: Article Marketing - The 8th Internet Marketing Pillar

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Pillar #8: Article Submission• Article submission is one of the

most popular and effective ways of improving your industry respectability and increasing your back links

Pillar #8: Article Submission

Page 3: Article Marketing - The 8th Internet Marketing Pillar

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Article Submission• Submit an article to article

directories about your area of expertise

• Create an ‘author bio’ about you and your company

• Include 2 or 3 links back to your site

Pillar #8: Article Submission

Page 4: Article Marketing - The 8th Internet Marketing Pillar

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Author Bio Format• David Bain is founder of the <a

href=http://www.PurpleInternetMarekting.com>Internet Marketing Training</a> Company http://www.PurpleInternetMarekting.com

Pillar #8: Article Submission

Page 5: Article Marketing - The 8th Internet Marketing Pillar

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Author Bio Format• David Bain is founder of the Internet

Marketing Training Company http://www.PurpleInternetMarekting.com

Pillar #8: Article Submission

Page 6: Article Marketing - The 8th Internet Marketing Pillar

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Ideal Author Bio Format• Keyword link to your home page• Keyword link to an internal page• Non-HTML full URL (including http://)

mention of your home page

Pillar #8: Article Submission

Page 7: Article Marketing - The 8th Internet Marketing Pillar

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Article Format• 500 to 800 words• Summary intro paragraph• Stay targeted towards your market

segment

Pillar #8: Article Submission

Page 8: Article Marketing - The 8th Internet Marketing Pillar

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Article Format• ‘How to’ or ‘Top 10’ works really well• Keep paragraphs short• Be personal, not formal

Pillar #8: Article Submission

Page 9: Article Marketing - The 8th Internet Marketing Pillar

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Article Format• ‘How to’ or ‘Top 10’ works really well• Keep paragraphs short• Be personal, not formal

Pillar #8: Article Submission

Page 10: Article Marketing - The 8th Internet Marketing Pillar

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Freddie’s Article•“The 10 Step Plan

to Choosing Your Perfect Set of Golf

Clubs”

Pillar #8: Article Submission

Page 11: Article Marketing - The 8th Internet Marketing Pillar

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Jane Jobs•“How to Find the

Sales Job of Your Dreams in 10 Easy Steps”

Pillar #8: Article Submission

Page 12: Article Marketing - The 8th Internet Marketing Pillar

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Article Submission Sites• Ezine Articles• The biggest and probably the best• Free to use

Pillar #8: Article Submission

Page 13: Article Marketing - The 8th Internet Marketing Pillar

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Page 14: Article Marketing - The 8th Internet Marketing Pillar

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Page 15: Article Marketing - The 8th Internet Marketing Pillar

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Page 16: Article Marketing - The 8th Internet Marketing Pillar

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Article Submission Sites• iSnare• Probably the best online distribution

service• $2 per article to distribute to 40,000

publishers

Pillar #8: Article Submission

Page 17: Article Marketing - The 8th Internet Marketing Pillar

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Page 18: Article Marketing - The 8th Internet Marketing Pillar

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Page 19: Article Marketing - The 8th Internet Marketing Pillar

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Page 20: Article Marketing - The 8th Internet Marketing Pillar

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Article Submission Summary• Submit one article a week• Be consistent – quality AND quantity• Offer to submit articles to other highly

respected, industry specific websites

Pillar #8: Article Submission

Page 21: Article Marketing - The 8th Internet Marketing Pillar

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Now visitwww.13pillars.com

to download our FREE ’13 Pillars of Internet Marketing’ eBook

Pillar #8: Article Submission