space new products to provide added value marketing conference: kassel, march 8th, 2006
TRANSCRIPT
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How to go ahead with Infusion Technology?
B.Braun Space will be constantly developed
The platform is competitive with Software D (today)
By end of 2006 all missing features will be enclosed
The Space System:
…Platform for new service products
At the Bed site the market is limited:
New features are not necessarily appreciated
New “Service” oriented approaches are required to integrate the infusion systems into hospital-wide workflows
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An open pair of scissors
Perceived added valueintegrated hospital workflows
Space PlatformPumps at bed site
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Space Connectivity: From Bed level to Room level (today)
The connectivity of pumps to a Patient Data Management System is already a basic requirement in some countries.
SpaceCom provides an open interface into PDMS.
SpaceOnline is a WEB-Based application within SpaceCom, like the B.Braun homepage, giving a bed site view of the infusion pumps.
SpaceOnline
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How to close the scissors
SpaceCom- PDMS connection- SpaceOnline
Perceived added valueintegrated hospital workflows
Space PlatformPumps at bed site
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CFM: Central Fluid Monitoring
Clear overview of all systems on the ward
Added Value
Optimization of the workflow: Nurse can see all pumps that need attendance in near future
Alarms can be silenced at night (patient can sleep while nurse has the complete overview over all beds on her screen
CFM: From Room level to Ward level
Advantages Can be installed on existing hospital hardware Installation and setup can be done by customer development with external partner
CFM
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How to close the scissors
CFM
SpaceCom- PDMS connection- SpaceOnline
Perceived added valueintegrated hospital workflows
Space PlatformPumps at bed site
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IDMS: From Room level to Ward level
Advantages Minimum implementation effort Low price Upgrade to PDMS possible Developed by external partner with
experience in PDMS
Added Value Automatic print out at the end of day: no precious time wasted for manual documentation Optimal implementation of fluid management Increase of medication safety
IDMS: Infusion Data Management System
A documentation solution for Infusion data for the entire ward
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PDMS installation: a challenge for hospitals
High investment : 25.000 Euro per bed site High implementation effort High impact on the organization Decision process very complex
Consequence: Many hospitals do not install PDM Systems today Nurses have to document relevant data manually This is extremely cumbersome with infusion pump data
IDMS: From Room level to Ward level
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How to close the scissors
IDMS
CFM
SpaceCom- PDMS connection- SpaceOnline
Perceived added valueintegrated hospital workflows
Space PlatformPumps at bed site
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Advantages
Similar products are already existing
SpaceCom is already prepared for integration into TIS
TIS: Technician Information Server
A online support tool for hospital technicians
Added value Optimization of in-house service processes Automated generation of service reports E-Mail and paging services Searching/Localization of pumps through the hospital network Remote Access to bed site systems
TIS: From Ward level to Hospital level
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How to close the scissors
TIS
IDMS
CFM
SpaceCom- PDMS connection- SpaceOnline
Perceived added valueintegrated hospital workflows
Space PlatformPumps at bed site
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Added Value No additional special (old-fashioned/bulky) pumps are required Patient can stay connected to his pumps when submitted to MRI (time saving) Only additional costs for one MRI-SpaceStation per hospital No additional training for nurses necessary Optimization of workflow
Space MRI-Station
A Space MRI-Station protects Space pumps from magnetic field of MRI environment
Space MRI-Station: From Ward level to Hospital level
Advantages one infusion system throughout the entire hospital development with external partner (Market leader MRI shielding )
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Portfolio expansion
Knowledge1. Technical2. Implementa
tion3. Marketing
New service products
require knowledge on multiple levels within the organization
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March 2006
June
2006
Sept.2006
March
2007
Expert Group: Technical / Implementation knowledge
Central Fluid Management
Infusion Data Management System
TIS
Jan.2007
Space MRI-Station
Added value
April Sept.
GNT: Marketing Knowledge
Rollout of new Service Products
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New Service Software: Conclusion
B.Braun Developed by partner companies with short development times Almost no or low development / production costs High margins New business fields
Customer Optimization of Hospital Processes: high perceived Added Value Hospitals can use the Service Software on standard PC Low implementation effort No dedicated environment necessary
B.Braun Space based on generic Technologies: Microsoft CE, WEB based, HTML and XMLP
latf
orm
Rollout of Products (CFM, IDMS, TIS, MRI) and Knowledge in 2006/2007
Port
folio
Ad
ded
V
alu
e