bootstrap marketing for startups - jci dublin - 8th of march 2014 - guinness enterprise center
DESCRIPTION
How can early stage startups make the most of pay-per-click advertising without a budget. Using Google AdWords effectively for market research and to promote a new mobile app.TRANSCRIPT
Bootstrap Marketingfor Startups
March 8th
JCI DublinGuiness Enterprise Center
Bootstrap Marketing for Startups @StartDubUp
KEYWORDS
AD TEXTS LANDINGPAGES
Bootstrap Marketing for Startups @StartDubUp
Bootstrap Marketing for Startups @StartDubUp
Think Different.
Bootstrap Marketing for Startups @StartDubUp
Don’t start a bidding war against big companies
Bootstrap Marketing for Startups @StartDubUp
It takes time and effort to prove to Google you are real.
Bootstrap Marketing for Startups @StartDubUp
Let’s think different.
Bootstrap Marketing for Startups @StartDubUp
Value for MoneyCost Per Thousand CPM (£) £100 will give us
TV ads 10,50 10,500 impressions
Search Ads 3,5 28,500 impressions
Display Ads 1,5 66,500 impressions
Mobile Ads 0.06 1,6 m impressions
Golly, I could reach out to 1.6m people for just £25?
Bootstrap Marketing for Startups @StartDubUp
Step 1. Test Product Validity
Idea A:Photo Frame
Idea B:Video Chat
Idea C:Home Screen
0.18% CTR 0.39% CTR 0.60% CTR
Budget £25
Bootstrap Marketing for Startups @StartDubUp
Step 2. Pay Attention to Emails
Budget £-90
Bootstrap Marketing for Startups @StartDubUp
Step 3. Test Market Potential
Budget £100
Bootstrap Marketing for Startups @StartDubUp
4. Step Test Ad Copy
1.48% CTR2.97% CTR 2.67% CTR
Bootstrap Marketing for Startups @StartDubUp
£25 can go a long way...-£75 AdWords Coupon
£25 Idea validation
£-90 AdWords Emails
£100 Market Potential Testing
£65 Ad Copy Testing
£25 Total Spend
Highlights:● Showed product to over 1.2M
people.● Got over 10k market research
responses.● Found out where our biggest
market potential is.● Learned what people like about our
app.
Bootstrap Marketing for Startups @StartDubUp