art and science of digital connections
DESCRIPTION
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams. Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities. Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.TRANSCRIPT
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#intalent
@googledave
of Digital Connections
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#intalent
@googledave
#intalent
@googledave
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#intalent
@googledave
We believe in challenging the status quo and doing things differently
Apple - WHY?
Our Products are beautifully designed and easy to use
Apple - HOW?
We make Great Computers etc
Apple - WHAT?
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
Ethos
Pathos
Credibility - Trust
LogosConsistency - Logic Emotions - Imagination
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#intalent
@googledave
Pathos
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#intalent
@googledave
Behaviour Influence Persuade
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#intalent
@googledave
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
4. Thought Leader
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
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#intalent
@googledave
4. Thought Leader
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
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#intalent
@googledave
#intalent
@googledave
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#intalent
@googledave
4. Thought Leader
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
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#intalent
@googledave
#RecruitIn
@googledave
HAPPY FEARSAD ANGER ANTICIPATION
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#intalent
@googledave
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#intalent
@googledave
#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
#intalent
@googledave
Adwords
Display Planner
Keyword
Research
Analytics
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#intalent
@googledave
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#intalent
@googledave
#intalent
@googledave
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#intalent
@googledave
#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
#intalent
@googledave
ATS
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#intalent
@googledave
#intalent
@googledave
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#intalent
@googledave
#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
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@googledave
· It’s a marriage, not a one night stand
· Humans are at the other end
· Tailor your approach to the influencer
· Listen and learn
· Make friends before you need them
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@googledave
· Be a giver, not a taker – givers gain
· Share, comment and write reviews
· Invite to interview, guest posts
· Curate their content, include in Top lists
· Co-create – look for joint opportunities
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#intalent
@googledave
· Employees advocates – they can reach an
audience 10x that of your brand
· Harness the power of the team
· Identify you most socially savvy
· Rules of the game – follow the content plan
· Measure, share and grow
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#intalent
@googledave
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#intalent
@googledave
Persona has a problem but is not aware of the solution
SEE
Has a problem and is researching the solutions
THINK
Aware of your solution,
convince them!
DO
They’re a customer
encourage to buy and share more
DELIGHT
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#intalent
@googledave
1. Industry
Pain Points2. Common
Customer
Q’s
3. Trending
Industry Topics4. Brand
Stories
5. Research
& Analysis
6. Outside of
industry into
your world
7. Industry
News &
Trends
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
Or…
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#intalent
@googledave
1. Satisfied with what one is
or has; not wanting more or
anything else.
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#intalent
@googledave
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#intalent
@googledave
#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
#intalent
@googledave
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#intalent
@googledave
BULLSHI
T!
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#intalent
@googledave
“A Brand is not
what YOU say its is…
it’s what THEY say it is”
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#intalent
@googledave
Be genuine, Be sincere, Be authentic
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#intalent
@googledave
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#intalent
@googledave
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#intalent
@googledave
On Social Channels
(Twitter, LinkedIn)
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#intalent
@googledave
On Social Channels
(Twitter, LinkedIn)
Search Google for Jobs
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#intalent
@googledave
On Social Channels
(Twitter, LinkedIn)
Search Google for Jobs Viewing direct onto website
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#intalent
@googledave
On Social Channels
(Twitter, LinkedIn)
Search Google for Jobs Viewing direct onto website
Apply for job
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#intalent
@googledave
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#intalent
@googledave@googledave
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#intalent
@googledave
#RecruitIn
@googledave