Army Portfolio

Account Servicing: Lukas David Teo

Summary

• Media Plan & Advertising Campaigns • Events

– A Day in the Army – ITE & Poly Sponsorship Seminar @ Chevrons – Women’s Seminar @ SCAPE – Scholars’ Tea Session @ Marina Mandarin Hotel – Awards Ceremony @ Pasir Laba Camp

• Army Museum Dress Up • SAF Ferry Terminal Dress Up • Premiums & Giveaways • Souvenirs • Collaterals • Brochures

Advertising Campaigns

SCOPE OF WORK

• Conceptualize theme concept

• Presentation of various concepts for approval

• Media plan proposal for various platforms i.e. newspapers, radio, out-of-home (OOH), bus stops, MRT stations/trains, digital, etc

• Arrange photoshoot for posters

• Presentation of concepts to MINDEF communications department for approval of materials to be released to public

Campaign: A Day in the Army (Apr 2015)

Bus Stops 6-Sheets Posters

Direct Mailers

Newspapers TODAY

Straits Times

Digital Advertising

Digital Advertising

Campaign: Army Sponsorship Seminar (Aug 2015)

Bus Stops, SMRT, Out-of-Home (OOH)

Direct Mailer & Newspapers

Straits Times

Digital Advertising

Digital Advertising

Campaign: Army Women’s Seminar (Nov 2015)

Bus Stops, SMRT

Bus Interchange

Out-of-Home (OOH)

Direct Mailer & Newspapers

Digital Advertising

Digital Advertising

Event Management

SCOPE OF WORK

• Conducting site recce to access suitability for recruitment event

• Proposal & Approval of Plans (AOP) • Organizing and management of entire event • Planning full set of collaterals required for event. • Liaison with hotel/building management to ensure

smooth set up and running of event • Liaison with vendors for set up • Liaison with external parties i.e. bus transportation

services, various approvals from authorities i.e. FSB, SMRT, food catering, vouchers, printing & productions, games stalls, etc

• Management of VVIPs i.e. Chief of Army • Pre-set up and post-event management

Women’s Career Seminar @ SCAPE

Women’s Career Seminar @ SCAPE

ITE & Poly Sponsorship Seminar @ Chevrons

ITE & Poly Sponsorship Seminar @ Chevrons

A Day in the Army – Sungei Gedong Camp

A Day in the Army – Sungei Gedong Camp

Scholars’ Tea Session @ Marina Mandarin

Scholars’ Tea Session @ Marina Mandarin

Awards Ceremony @ Pasir Laba Camp

Gifts, Premiums, Brochures & Website

Gifts & Premiums

Brochures

Brochures

Website

Army Museum Dress Up @ SAFTI Discovery Centre

Army Museum Dress Up

Army Museum Dress Up

SAF Ferry Terminal Dress Up

SAF Ferry Terminal