Download - Army Portfolio
Summary
• Media Plan & Advertising Campaigns • Events
– A Day in the Army – ITE & Poly Sponsorship Seminar @ Chevrons – Women’s Seminar @ SCAPE – Scholars’ Tea Session @ Marina Mandarin Hotel – Awards Ceremony @ Pasir Laba Camp
• Army Museum Dress Up • SAF Ferry Terminal Dress Up • Premiums & Giveaways • Souvenirs • Collaterals • Brochures
SCOPE OF WORK
• Conceptualize theme concept
• Presentation of various concepts for approval
• Media plan proposal for various platforms i.e. newspapers, radio, out-of-home (OOH), bus stops, MRT stations/trains, digital, etc
• Arrange photoshoot for posters
• Presentation of concepts to MINDEF communications department for approval of materials to be released to public
SCOPE OF WORK
• Conducting site recce to access suitability for recruitment event
• Proposal & Approval of Plans (AOP) • Organizing and management of entire event • Planning full set of collaterals required for event. • Liaison with hotel/building management to ensure
smooth set up and running of event • Liaison with vendors for set up • Liaison with external parties i.e. bus transportation
services, various approvals from authorities i.e. FSB, SMRT, food catering, vouchers, printing & productions, games stalls, etc
• Management of VVIPs i.e. Chief of Army • Pre-set up and post-event management