are you a social savvy business?

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Alfresco 4: Are You Social Savvy? Paul Hampton Director of Product Marketing

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The use of social media is growing and is seen by many companies as a natural extension of how to engage with their customers. Register for this webinar and see how Alfresco 4 can help manage the process of publishing social content and status updates.

TRANSCRIPT

Page 1: Are you a Social Savvy Business?

Alfresco 4: Are You Social Savvy?

Paul Hampton Director of Product Marketing

Page 2: Are you a Social Savvy Business?

Maidenhead, UK Global Headquarters Atlanta, US Headquarters

Alfresco is now the largest open source content management company in the world.

Founded in 2005, with offices in London & Atlanta Over 3.5 million community downloads 250+ global channel partners 2,500 customers in 55 countries, including…

Page 3: Are you a Social Savvy Business?

The Alfresco Platform

Document Management Records Management Web Content Services Enterprise Collaboration Open Source Platform

Page 4: Are you a Social Savvy Business?

Alfresco is now the largest open source content management company in the world.

•  10 month average payback period •  $1.3 million in IT & training cost savings •  53% ROI in three years •  Flexibility and Open Standards praised

Page 5: Are you a Social Savvy Business?

The Facebook Generation

Page 6: Are you a Social Savvy Business?

The World Has Gone Social!

Social Publishing

Social Features

Social Tools

Page 7: Are you a Social Savvy Business?

SOCIAL MEETS ECM

Page 8: Are you a Social Savvy Business?

I Like

Alfresco also supports commenting

Page 9: Are you a Social Savvy Business?

Like Content

•  Users can ‘Like; Content –  Provide feedback to

others

•  Sorting based on Popularity

Page 10: Are you a Social Savvy Business?

I Follow

Page 11: Are you a Social Savvy Business?

Follow Users •  Follow influential

people –  Good content creators

•  Use people search to find who to follow

•  Notifications on what they are doing

•  Find out who is following you – follow back

Page 12: Are you a Social Savvy Business?

I Have Favorites

Page 13: Are you a Social Savvy Business?

My Favorites

•  Users can have favorites –  Sites –  Documents

•  Quick links to find important content

Page 14: Are you a Social Savvy Business?

I Get Notified

Page 15: Are you a Social Savvy Business?

Proactive Notifications

•  Email notifications –  Can opt in or out

•  Admin –  Uses HTML templates –  Stored in Alfresco –  Can be customized

•  Activity Dashlets –  Filter by type –  Filter

Page 16: Are you a Social Savvy Business?

SOCIAL PUBLISHING

Page 17: Are you a Social Savvy Business?

Social Growth

Marketing

Page 18: Are you a Social Savvy Business?

Social Growth

Marketing

Page 19: Are you a Social Savvy Business?

Social Growth

Marketing

Customer Support

Page 20: Are you a Social Savvy Business?

Social Growth

Marketing

Customer Support

Engineering

CxO Office

HR

Page 21: Are you a Social Savvy Business?

Social Growth

Marketing

Customer Support

Engineering

CxO Office

HR

•  No process •  Multiple accounts •  Lack of control •  Lack of audit

Page 22: Are you a Social Savvy Business?

Social Publishing •  Support two types

–  Content –  Status updates

•  Support for –  Facebook, Twitter,

YouTube, LinkedIn and Flickr

–  Can be extended •  Define ‘Channels’

–  Multiple channels for each service

Publish

Page 23: Are you a Social Savvy Business?

Social Publishing

•  Administration –  Define the channels –  Define credentials

•  User –  Select content –  New action ‘Publish’ –  Select channel(s) –  View publishing history

Page 24: Are you a Social Savvy Business?

SOCIAL TOOLS

Page 25: Are you a Social Savvy Business?

Desktop

Mobile Social Media Channels

Web Services Public Alfresco Cloud

Corporate Systems

Open Web APIs

CMIS JSR-168

Connectors

WebDAV CMIS CIFS

Sharepoint Protocol

Open Web APIs CMIS

CMIS-based Alfresco Sync

CMIS WebDAV

Page 26: Are you a Social Savvy Business?

Summary

•  Powerful social features built into Alfresco

•  Ability to manage the social publishing process

•  Integration with the best of breed business applications

Page 27: Are you a Social Savvy Business?

QUESTIONS?

Save 25% on online training!

Go to: http://university.alfresco.com/products.html and enter the coupon code

SAVE25-TOAPRIL15-2012.  

As an added incentive, everyone who books a course before end of May, will be entered into our prize draw to

win a pair of top-of-the-range Bose headphones!

Page 28: Are you a Social Savvy Business?

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