savvy social shoppers: understanding the connected consumer
TRANSCRIPT
Confidential © 2016 1
Savvy Social Shoppers: Exploring the Connected Consumer in 2016
David Caygill The iris Nursery
@davidcaygill
22
Years since Amazon launched
@davidcaygill
E COMMERCE CONTINUES TO GROW
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@davidcaygill
5
NEPAL PURCHASE STORY
6
7
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The Connected Consumer.
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MORE THAN HALF ARE ONLINE MORE THAN EVERY HOUR
FREQUENT, BUT INEFFECTIVE AT MULTITASKING
@davidcaygill
@davidcaygill
@davidcaygill
Confidential © 2016 14
DIGITAL SOCIAL SHOPPNG
77%
of millennials have bought something after seeing it favourited or shared
on social media.
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Confidential © 2016 16
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SOCIAL NETWORKS PLAY CATCH UP
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PINTREST’S VISUALLY SIMILAR SEARCH TOOL HELPS DISCOVERY
GEN Z: SHARING IS CARING
54%
“Telling my friends about a new purchase is one of the first
things I do”
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MESSENGER MANIA
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MESSENGER MANIA
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CONVERSATIONAL COMMERCE IS KING
150,000 phones sold in
10 minutes
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@davidcaygill
AI WITH THE HUMAN TOUCH
NEXT UP: VOICE SHOPPING
DATA DRIVEN DRESSING
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.@davidcaygill
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH
@davidcaygill
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH SOCAL GRAPH
GENERIC SPECIFIC
@davidcaygill
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH INTEREST GRAPHSOCAL GRAPH
GENERIC SPECIFIC
@davidcaygill
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH INTEREST GRAPHSOCAL GRAPH
GENERIC SPECIFIC
AI
OFFERS & SUGGESTIONS FOR PRODUCTS YOU WILL BUY
@davidcaygill
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SHOPS ARE SOLVING PROBLEMS FOR MILLENNIALS AND GEN Z
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SHOPS SOLVE PROBLEMS
I need something
now
I’m not sure which one to get
I want to try it out/on
I just like being here
I need to pay cash
INSPIRATION CONSIDERATION TRANSACTION
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1 in 5 US Gen Z buy in store because they like to hang out there.
I just like being here
37
I just like being here
“Those who hang out and participate in our stores are 3x more profitable customers.” Rick Bradley, VP Retail. TOMS.
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I’m not sure which one to get
I want to try it out/on
45% of Gen Z went to a shop touch the object
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40 percent of 18 – 24 year olds prefer cash
I need something
now
I need to pay cash
40
Design for emotional experiences
1.Enable digital social shopping
2.
Use data to drive your relationships and recommendations.
3.Revive your retail spaces for customer’s lifestyle needs
4.
