arc report • feb. 2016 the best dating apps to...
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THE BEST DATING APPS TO GET BEFORE VALENTINE’S DAY
Scoring With The Best-Rated Dating Apps
he Web has helped people meet since 1995. And the Mobile
Revolution has enabled millions of single people to find that
certain someone at the swipe of a finger. But it can be difficult.
Dating apps are like Goldilocks: it is hard to find just the right one.
Why? Because there are hundreds of apps to choose from that cater to
all kinds of personalities and preferences. For the second consecutive
year and just in time for Valentine’s Day, Applause, the 360º app quality
company, analyzed the state of the U.S. dating apps economy to help
people find the highest-rated apps. Now you can find that special someone
for a romantic night out, or to stay in to watch Netflix and chill.
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ARC REPORT • FEB. 2016
THE BEST DATING APPS TO GET BEFORE VALENTINE’S DAYHow 1.5 million U.S. consumers rate the 97 most popular dating apps
By Ben Gray
The average quality of the 97 most popular dating apps in Google Play and Apple App Store, as rated
by 1.5 million U.S. consumers.
44/100
11 Popular Brands Earn High Quality Marks
Applause commissioned this report on the state of the U.S. dating apps
economy to help the world’s most popular lifestyle and social networking
brands—and those that compete against them—to understand how
consumers perceive app
quality. In all, 97 dating
apps qualified for our
second annual Applause
Dating App Quality Index,
which is comprised of these
apps with more than 2,000 app store reviews across Google Play and
Apple App Store. Some interesting but niche apps did not meet that
threshold. So, better luck next year to Christian Mingle, Black People
Meet, FarmersOnly Dating, Gaydar, Grouper, Jdate, Luxy, Seed, Wing
Ma’am and more.
Just 11 dating apps earned quality scores of 50 or greater with more
than 10,000 app store reviews:
• Jaumo (72.0, ~22K reviews) [Android | iOS]
• OKCupid (61.0, ~85K) [Android | iOS]
• happn (57.0, ~14K) [Android | iOS]
• SCRUFF by Perry Street Software (55.5, ~13K) [Android | iOS]
• Moco by JNJ Mobile (55.0, ~56K) [Android | iOS]
• GROWLr by Initech (54.5, ~15K) [Android | iOS]
• Skout (53.5, ~154K) [Android | iOS]
• Qeep by Blue Lion mobile (53.0, ~14K) [Android | iOS]
APPLAUSE MOBILE SENTIMENT ANALYSIS
The average quality score across nearly 30 million apps worldwide is 67 out of 100.
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SOURCE: APPLAUSE MOBILE SENTIMENT ANALYSIS, FEBRUARY 2015
FIGURE 1: APPLAUSE DATING APP QUALITY INDEX
JustSayHi BY MINGLE
Surge BY STRV
MingleJaumo
OKCupidCatch'up BY LEVELMATCHCITY
happnSCRUFF BY PERRY STREET SOFTWARE
Moco BY JNJ MOBILE
GROWLr BY INITECH
SkoutCoffee Meets Bagel
Qeep BY BLUE LION MOBILE
Daily Unlimited BY LIFELIKE APPS
MeetMeBadoo
HornetDateHookup
datemyschool BY DMS NETWORK
SinglesAroundMePlanetRomeo
Daily Free BY LIFELIKE APPS
POF BY PLENTYOFFISH MEDIA
BoyAhoyMiuMeet
Jack'd BY ONLINE BUDDIES
Tagged BY IFWE
Wapo BY WAPO Y WAPA
MR X BY DH SERVICES
AsianDate BY ANASTASIADATE
Hot or NotBumble BY BUMBLE TRADING
Tinder DOWN
eVow BY PLENTYOFFISH MEDIA
AYI BY SNAP INTERACTIVE
Cupid.com BY NSI
Lulu BY LULUVISE
SayHi BY UNEARBY
MatchHowAboutWe
ZooskWaplog BlendrGrindr
BeNaughty BY TOGETHER NETWORKS
Grindr XtraHinge
eHarmonyFlirt BY TOGETHER NETWORKS
Mamba BY WAMBA
Adam4Adam BY A4A NETWORK
88.083.073.072.061.058.057.055.555.054.553.553.553.051.050.550.550.049.549.048.548.547.546.546.546.045.545.045.043.041.0
40.040.039.5
39.038.037.034.033.532.031.031.0
30.029.5
29.528.526.024.022.020.019.016.011.0
N/AN/A-8.0-7.0-1.0-1.04.0
-0.55.0
-7.51.02.0-1.01.01.03.5
-1.0-3.0-1.51.0
-0.5-2.5-2.00.5
-3.0-4.0-0.5-0.5-0.5-1.0-1.0N/A
-10.5 1.57.5
0.0-2.0-5.04.5
-5.0-2.0-1.5
-3.0 -1.00.0
-3.02.50.0
-2.0-1.0-1.0-0.5
7521,314
2,30020,78243,560
9,7678,4256,231
47,4038,174
70,4423,114
14,345N/A
106,25578,7958,860
10,093742
6,2235,512
309121,1196,967
11,49516,073
39,4932,112
1,0992,513
24,690658
131,922 1,8942,7985,191
6,2561,38914516
10,4731,864
40,72713,622
3,18124,30712,786
N/A1,3467,7313,7133,1952,169
3,0542,0942,3501,012
41,005N/A
5,4756,2809,0546,804
83,0693,368
63,321
48,55218,1321,8673,3761,4661,044
31417,50519,037
7,6731,213
14,95115,133
235964N/A
14,4021,410
60,197 2,246
N/A2,902
N/A2,6282584
5,8682,587
15,914383
1,72932,158
N/A12,8651,0807,996
N/A382
1,025
figure 1
• MeetMe (50.5, ~155K) [Android | iOS]
• Badoo (50.5, ~97K) [Android | iOS]
• Hornet (50.0, ~11K) [Android | iOS].
Brands That Have Room To Improve
On average, the 97 most popular U.S. dating
apps lag all other apps in quality by
23 points—a significant margin.
The poor average scores
suggest consumers
are quick to judge
quality based on the
initial experience
of signing up and
searching for a match.
People are vocal about
their experiences through
app store star ratings
and reviews. But there are
plenty of opportunities ahead
for design, development, QA,
product and marketing teams
at lifestyle and social networking
companies who raise their bar for
quality to disrupt their respective
industry with delightful digital
experiences.4
In particular, 10 brands received more than 10,000 reviews and were
rated by their customers with average quality scores of 40 or less:
• Hot or Not (40.0, ~39K reviews) [Android | iOS]
• Tinder (39.5, ~192K) [Android | iOS]
• SayHi by UNEARBY (32.0, ~17K) [Android | iOS]
• Match (31.0, ~16K) [Android | iOS]
• Zoosk (30.0, ~57K) [Android | iOS]
• Waplog (29.5, ~14K) [Android | iOS]
• Grindr (28.5, ~56K) [Android | iOS]
• BeNaughty by Together Networks (26.0, ~13K) [Android]
• Grindr Xtra (24.0, ~13K) [iOS]
• eHarmony (20.0, ~16K) [Android | iOS].
Consumers have lofty
expectations when it comes
to their dating app’s elegance,
privacy and security. Brands
looking to improve their app
quality in the eyes of users
would be wise to invest
in usability and security
audits to prioritize product
improvements. If these
brands can advance beyond
merely baseline functions 5
to deliver flawless, reliable and intuitive experiences, they have
the opportunity to make significant leaps in both marketshare and
mindshare.
Some Brands Had Large Satisfaction Swings
ARC analyzed how the flagship quality scores have evolved over the
past year—from February 2015 to February 2016. Year-over-year, 11
brands experienced mobile
sentiment swings of four
points or greater, with one
experiencing a more volatile
shift. That brand? Tinder—
the industry leader—
declined 10.5 points on a
100-point scale. The apps
economy is far too volatile to
ever get comfy...
+7.5
+5.0
+4.5
+4.0
-4.0
-5.0
-5.0
-7.0
-7.5
-8.0
-10.5
eVow BY PLENTYOFFISH MEDIA
Moco BY JNJ MOBILE
SayHi BY UNEARBY
happn
Jack'd BY ONLINE BUDDIES
Lulu BY LULUVISE
Match
Jaumo
GROWLr BY INITECH
Mingle
Tinder
SOURCE: APPLAUSE MOBILE SENTIMENT ANALYSIS, FEBRUARY 2015
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Complimentary Onsite Workshops
Applause is making this report’s author available for complimentary
onsite workshops that will enhance understanding of touchpoints
across your customer journey, determine how your company can get
to market faster with a rich digital presence and share insight into the
best practices that industry-leading brands have embraced to win.
Interested? Contact [email protected] today.
About ARC
ARC from Applause is a research group dedicated to providing insights
on the apps economy. ARC leverages data from a variety of sources,
including proprietary Applause data, to provide a 360º view of app
quality. ARC combines this with analysis into reports to help brands
and developers understand what’s happening in the apps economy.
Learn more at http://arc.applause.com.
About Applause Mobile Sentiment Analysis
Combing through nearly a billion star ratings and user reviews
submitted across more than 30 million apps in the Android and iOS
app stores, Applause Mobile Sentiment Analysis closes the gap between
mobile developers and their customers, generating actionable insights
and quantifiable metrics based on what users are actually saying about
their app experiences.
Learn more at www.applause.com/analytics.7