comparison of tinder, match.com, zoosk, bumble and other dating apps on facebook

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Dating Apps on Facebook Jun 01, 2015 – Aug 31, 2015

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Page 1: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Dating Apps on FacebookJun 01, 2015 – Aug 31, 2015

Page 2: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Top Dating Apps on Facebook - June 1st – August 31st

In this report we looked at the top 14 dating apps on Facebook.

Read on to find out how their social media performance stacked up against the

competition.

Page 3: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Key Findings

• Among the 14 brands analyzed, Tinder was engaging best with their Fans.

• With a growth rate of 56%, Tinder enjoyed the highest Fan Growth Rate.

• 12,686 new Posts were written across these 14 ‘brand walls’.

• The average Non-Retail Ecommerce Page from North America added 15,556 Fans in the period analysed.

Page 4: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Generate Your Own Social Media Report

This report was generated entirely by

Unmetric’s Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

Page 5: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Fans

Zoosk had the largest fan base of 13,441,139 while Tinder showed the highest fan growth of 56.57%.

Dating Apps

-10.00%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K

Gro

wth

%

Number of Fans

OurTime Tinder Hinge Bumble JSwipePlentyoffish Coffee Meets Bagel howaboutwe.com Grouper(US) okcupidChemistry Zoosk eHarmony Match.com

Page 6: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Fans - Geography

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

France United States Countries < 2% Mexico Pakistan Canada Brazil Other Countries Italy India

Dating Apps

Page 7: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Conversations

Tinder had the highest PTAT of 9.84% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

OurTime Tinder Hinge Bumble JSwipePlentyoffish Coffee Meets Bagel howaboutwe.com Grouper(US) okcupidChemistry Zoosk eHarmony Match.com

Dating Apps

Page 8: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Engagement - Posts

eHarmony published the greatest number of posts (290). Tinder had the highest average engagement, with a score of 934.

0 50 100 150 200 250 300 350

0 100 200 300 400 500 600 700 800 900 1000

OurTime

Tinder

Hinge

Bumble

JSwipe

Plentyoffish

Coffee…

howaboutw…

Grouper(US)

okcupid

Chemistry

Zoosk

eHarmony

Match.com

Number of Posts

Engagement Score

Engagement Score Number of Posts

Dating Apps

Page 9: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Engagement Breakdown

0 20000 40000 60000 80000 100000 120000 140000 160000

OurTime

Tinder

Hinge

Bumble

JSwipe

Plentyoffish

Coffee Meets Bagel

howaboutwe.com

Grouper(US)

okcupid

Chemistry

Zoosk

eHarmony

Match.com

Likes Comments Shares

Tinder received the most number of Likes (141,383), eHarmony got the most number of Comments (59,573) and OurTime had the most number of Shares (41,500).

Dating Apps

Page 10: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Most Engaging Brand Posts

JSwipe

Thu, Jul 30 at 10:42 PM EDT

*I write you on behalf of 375,000+ JSwipe users from across the world, and ask you to read this lett ..

Engagement Score

Likes Comments Shares Sentiment

1,000 6,323 290 708 Positive

Tinder

Sat, Jul 11 at 1:00 PM EDT

With nice buns ????????????#truelove

Tinder

Thu, Jul 2 at 2:47 PM EDT

#byefelicia ????

Engagement Score

Likes Comments Shares Sentiment

1,000 7,318 1,303 546 Positive

Engagement Score

Likes Comments Shares Sentiment

1,000 63,355 6,260 10,277 Positive

Dating Apps

Page 11: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Most Engaging Brand Posts

OurTime

Thu, Jun 25 at 7:00 PM EDT

This says it all...http://atjo.es/2I4g

Engagement Score

Likes Comments Shares Sentiment

1,000 2,487 625 2,715 Positive

Tinder

Mon, Jun 8 at 2:12 PM EDT

#PREACH

instagram.com/tinder

OurTime

Tue, Aug 4 at 8:30 PM EDT

Don't lose hope yet. http://atjo.es/2RDR

Engagement Score

Likes Comments Shares Sentiment

1,000 12,937 392 1,348 Positive

Engagement Score

Likes Comments Shares Sentiment

999 2,854 552 2,305 Positive

Dating Apps

Page 12: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Fan Posts

0 500 1000 1500 2000 2500 3000 3500 4000 4500

OurTime

Tinder

Hinge

Bumble

JSwipe

Plentyoffish

Coffee Meets Bagel

howaboutwe.com

Grouper(US)

okcupid

Chemistry

Zoosk

eHarmony

Match.com

Number of Fan Posts

OurTime's Facebook Page saw the highest number of Fan posts (4,023).

Dating Apps

Page 13: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Sentiment Analysis

Hinge received the highest percentage of Positive Sentiment (54.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

OurTime

Plentyoffish

JSwipe

Coffee Meets Bagel

howaboutwe.com

Hinge

Chemistry

eHarmony

Match.com

Negative Neutral Positive

Dating Apps

Page 14: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Responses

eHarmony responded to the highest percentage of Fan posts (14.53%).

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

0 2000 4000 6000 8000 10000 12000 14000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

OurTime Plentyoffish JSwipe Coffee Meets Bagel howaboutwe.com Hinge Chemistry eHarmony Match.com

Dating Apps

Page 15: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Share Of Voice – Volume of Posts

eHarmony published the most with 290 posts, among the brands in the Group.

4%

4% 0%

8%

5%0%

11%

9%

0%

7%8%6%

31%

7%

Chemistry Hinge okcupid Tinder JSwipe

howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel

Plentyoffish Bumble eHarmony Match.com

Dating Apps

Page 16: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Share Of Voice – Likes

Tinder received the largest volume of Likes (141,383), among the brands analyzed.

0%0%

0%

31%

2%

0%17%19%

0%

0%3%

1%

23%

4%

Chemistry Hinge okcupid Tinder JSwipe

howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel

Plentyoffish Bumble eHarmony Match.com

Dating Apps

Page 17: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Share Of Voice – Comments

eHarmony received the largest volume of Comments (59,573), among dating apps.

1%0%

0%

7%

0%

0%

19%

23%

0%0%

9%0%

28%

13%

Chemistry Hinge okcupid Tinder JSwipe

howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel

Plentyoffish Bumble eHarmony Match.com

Dating Apps

Page 18: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Share Of Voice – Shares

OurTime received the largest volume of Shares (41,500).

1%0%

0%

18%

1%

0%

41%6%

0%0%

0%

0%

32%

1%

Chemistry Hinge okcupid Tinder JSwipe

howaboutwe.com OurTime Zoosk Grouper(US) Coffee Meets Bagel

Plentyoffish Bumble eHarmony Match.com

Dating Apps

Page 19: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Campaign Comparison

0 1 2 3 4 5 6 7 8 9

0 50 100 150 200 250 300 350

NO DATA(OurTime)

NO DATA(Tinder)

NO DATA(Hinge)

NO DATA(Bumble)

NO DATA(JSwipe)

NO DATA(Plentyoffish)

NO DATA(Coffee Meets…

NO…

NO DATA(Grouper(US))

NO DATA(okcupid)

#Firstdate(Chemistry)

Dating advice from Dr.…

NO DATA(eHarmony)

MatchMade…

Number of Posts

Engagement Score

Engagement Score Number of Posts

During this time period, MatchMade Scholarship Contest was the most engaging run by Match.com. Zoosk published the most (8) in its Dating advice from Dr. John Gray and Lauren Gray campaign.

Page 20: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Analysis of Zoosk Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 21: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

Zoosk

Fans 13,441,139

New Fans -24,731

Fan Growth -.18%

Country United States

Demographics Mostly Older, Male and Single

Zoosk has -24,731 new Likes and an audience base of 13,441,139 fans who are mostly Older, Male and Single

Zoosk

Page 22: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

Posts

Brand User

Engagement Score 91 Total Fan Posts 0

Total Posts 83 Brand Response Rate 0%

Total Likes 88,228 Average Reply Time 0 sec

Total Comments 50,113 General SentimentNO User Post For

TimePeriod

Total Shares 5,863

Zoosk had 83 new Posts, and their most recent campaign is Dating advice from Dr. John Gray and Lauren Gray.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging CampaignBehavioral

Matchmaking(TM) technology

Least Engaging Content Type NO DATA Most Recent CampaignDating advice from Dr. John Gray and

Lauren Gray

Most Prolific Content Type NO DATAZoosk

Page 23: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Fan Growth

13,410,000

13,420,000

13,430,000

13,440,000

13,450,000

13,460,000

13,470,000

Zoosk had a growth rate of -0.18% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 13,441,139

New Fans -24,731

Zoosk

Page 24: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Engagement

0

50

100

150

200

250

300

350

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Zoosk had an engagement of 91 and the highest engagement was 322.

Zoosk

Page 25: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Community Analysis

Zoosk fans are mostly Older, Male and Single Zoosk fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

Zoosk

56%

44%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

United States

Mexico

Brazil

Italy

France

Germany

Turkey

Argentina

United Kingdom

Page 26: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0

1

2

3

4 Zoosk posted a total of 83 Posts between

Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Share 18

Joan 12

someone 9

Congratulations 9

tips 8

Zoosk

Page 27: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

60%

40%

Brand Participation Brand Non Participation

100%

0%0%

Posititve Negative Neutral

Brand Posts - Engagement

Zoosk responded to 50 conversations generated by the 83 Posts they published.

Zoosk receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Zoosk

Page 28: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Most Engaging Brand Posts

Zoosk

Fri, Jul 3 at 1:36 PM EDT

Happy 4th of July weekend!

Engagement Score

Likes Comments Shares Sentiment

322 3,783 885 1,141 Positive

Wed, Aug 26 at 5:49 PM EDT

Happy National Dog Day! #firstcomeslike

Mon, Jul 27 at 1:26 PM EDT

Congratulations Kyle & Regina from Niles, Ohio!

“We met for the first time at my church; the same c ..

Engagement Score

Likes Comments Shares Sentiment

279 5,367 604 809 Positive

Engagement Score

Likes Comments Shares Sentiment

191 2,922 1,479 35 Positive

Page 29: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0 5 10 15 20 25 30 35

0 50 100 150

Plain Text

Links

Videos

Photos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 20 40 60 80 100 120

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Zoosk posts were Links, and posts with Photos received the highest engagement.

Most of Zoosk posts were published on Monday and posts on Friday received the highest engagement.

Brand Post Types Days of the Week

Zoosk

Page 30: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0 1

0 1

Dating advice from

Dr. John Gray and

Lauren Gray

Share the most

embarrassing thing

you've heard on

#ZooskvsMatch

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10

0 50 100 150 200

Dating advice from

Dr. John Gray and

Lauren Gray

Share the most

embarrassing thing

you've heard on

#ZooskvsMatch

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

No campaigns have posts during this period. Overall, #ZooskvsMatch engaged the best out of the recent 3 campaigns run by Zoosk.

Jun 01, 2015 - Aug 31, 2015 Entire Campaign

Zoosk

Page 31: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Analysis of Tinder Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 32: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Generate Your Own Social Media Report

This report was generated entirely by

Unmetric’s Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

Page 33: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

Tinder

Fans 280,655

New Fans 101,400

Fan Growth 56.57%

Country Worldwide

Demographics Mostly Young, Male and Single

Tinder has 101,400 new Likes and an audience base of 280,655 fans who are mostly Young, Male and Single

Tinder

Page 34: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

Posts

Brand User

Engagement Score 935 Total Fan Posts 0

Total Posts 74 Brand Response Rate 0%

Total Likes 141,383 Average Reply Time 0 sec

Total Comments 15,652 General SentimentNO User Post For

TimePeriod

Total Shares 17,898

Tinder had 74 new Posts.

Tinder

Page 35: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Fan Growth

0

50,000

100,000

150,000

200,000

250,000

300,000

1-Jun 8-Jun 15-

Jun

22-

Jun

29-

Jun

6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-

Aug

17-

Aug

24-

Aug

31-

Aug

Tinder had a growth rate of 56.57% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 280,655

New Fans 101,400

Tinder

Page 36: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Engagement

0

200

400

600

800

1,000

1,200

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Tinder had an engagement of 935 and the highest engagement was 1000.

Tinder

Page 37: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Community Analysis

Tinder fans are mostly Young, Male and Single Tinder fans are largely from Brazil followed by United States.

Fan Demographics Distribution of Fans

Tinder

55%

45%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K 120K

Brazil

United States

United Kingdom

Australia

Philippines

France

Mexico

India

Argentina

Japan

Page 38: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0

1

2

3 Tinder posted a total of 74 Posts between

Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Tinder 21

SwipedRight 5

Swipe right 4

SwipedRight story 4

instagram.com/tinder

3

Tinder

Page 39: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

12%

88%

Brand Participation Brand Non Participation

93%

3%

4%

Posititve Negative Neutral

Brand Posts - Engagement

Tinder responded to 9 conversations generated by the 74 Posts they published.

Tinder receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Tinder

Page 40: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Most Engaging Brand Posts

Tinder

Sat, Jul 11 at 1:00 PM EDT

With nice buns ????????????#truelove

Engagement Score

Likes Comments Shares Sentiment

1,000 7,318 1,303 546 Positive

Thu, Jul 2 at 2:47 PM EDT

#byefelicia ????

Mon, Jun 8 at 2:12 PM EDT

#PREACH

instagram.com/tinder

Engagement Score

Likes Comments Shares Sentiment

1,000 63,355 6,260 10,277 Positive

Engagement Score

Likes Comments Shares Sentiment

1,000 12,937 392 1,348 Positive

Page 41: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0 10 20 30 40 50 60 70

0 200 400 600 800 1,000 1,200

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Tinder posts were Photos, and posts with Photos received the highest engagement.

Most of Tinder posts were published on Tuesday and posts on Thursday received the highest engagement.

Brand Post Types Days of the Week

Tinder

Page 42: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Analysis of eHarmony Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 43: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

eHarmony

Fans 265,078

New Fans 12,946

Fan Growth 5.13%

Country United States

Demographics Mostly Older, Female and Attached.

eHarmony has 12,946 new Likes and an audience base of 265,078 fans who are mostly Older, Female and Attached.

eHarmony

Page 44: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

Posts

Brand User

Engagement Score 689 Total Fan Posts 2,204

Total Posts 290 Brand Response Rate 14.56%

Total Likes 104,507 Average Reply Time 1 day, 6 hrs, 12 mins

Total Comments 59,573 General Sentiment Positive

Total Shares 32,014

eHarmony had 290 new Posts.

eHarmony

Page 45: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Fan Growth

245,000

250,000

255,000

260,000

265,000

270,000

1-Jun 8-Jun 15-

Jun

22-

Jun

29-

Jun

6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-

Aug

17-

Aug

24-

Aug

31-

Aug

eHarmony had a growth rate of 5.13% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 265,078

New Fans 12,946

eHarmony

Page 46: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

eHarmony had an engagement of 689 and the highest engagement was 941.

eHarmony

Page 47: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Community Analysis

eHarmony fans are mostly Older, Female and Attached.

eHarmony fans are largely from United States followed by Nigeria.

Fan Demographics Distribution of Fans

eHarmony

35%

65%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

United States

Nigeria

United Kingdom

Philippines

Canada

Australia

India

Ghana

Brazil

New Zealand

Page 48: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0

1

2

3

4

5

6 eHarmony posted a total of 290 Posts

between Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

love 43

eHarmony 24

Dating 20

things 17

someone 14

eHarmony

Page 49: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

7%

93%

Brand Participation Brand Non Participation

100%

0%0%

Posititve Negative Neutral

Brand Posts - Engagement

eHarmony responded to 21 conversations generated by the 290 Posts they published.

eHarmony receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

eHarmony

Page 50: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Most Engaging Brand Posts

eHarmony

Sun, Aug 23 at 8:01 PM EDT

Does being in love mean being best friends as well?

Engagement Score

Likes Comments Shares Sentiment

996 1,822 378 805 Positive

Fri, Aug 21 at 9:03 AM EDT

Can you relate? #singlelife

Mon, Aug 3 at 8:01 PM EDT

You get what you give! <3

Engagement Score

Likes Comments Shares Sentiment

988 1,171 553 573 Positive

Engagement Score

Likes Comments Shares Sentiment

988 1,117 371 652 Positive

Page 51: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0 50 100 150 200

0 200 400 600 800 1,000

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40 50

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of eHarmony posts were Photos, and posts with Photos received the highest engagement.

Most of eHarmony posts were published on Monday and posts on Sunday received the highest engagement.

Brand Post Types Days of the Week

eHarmony

Page 52: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0

5

10

15

20

25

30

35

40

1-Jun 8-Jun 15-

Jun

22-

Jun

29-

Jun

6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-

Aug

17-

Aug

24-

Aug

31-

Aug

Positive Neutral Negative Users posted a total of 2,204 Posts

between Jun 01, 2015 and Aug 31, 2015 on

eHarmony's wall.

User Posts

Top keywords used in the Posts

Frequency

single 334

love 289

life 288

serious relationship 220

man 215

eHarmony

Page 53: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

15%

85%

Brand Participation Brand Non Participation

46%

11%

43%

Posititve Negative Neutral

User Posts - Engagement

eHarmony responded to 321 conversations generated by the 2,209 Posts fans published.

eHarmony appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

eHarmony

Page 54: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Analysis of Match.com Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 55: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

Match.com

Fans 827,425

New Fans -1,061

Fan Growth -.13%

Country United States

Demographics Mostly Older, Male and Single

Match.com has -1,061 new Likes and an audience base of 827,425 fans who are mostly Older, Male and Single

Match.com

Page 56: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

Posts

Brand User

Engagement Score 363 Total Fan Posts 3,425

Total Posts 68 Brand Response Rate 1.64%

Total Likes 17,112 Average Reply Time 1 day, 26 mins

Total Comments 27,324 General Sentiment Neutral

Total Shares 1,247

Match.com had 68 new Posts, and their most recent campaign is MatchMade Scholarship Contest .

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign #SinglesinAmerica

Least Engaging Content Type NO DATA Most Recent CampaignMatchMade

Scholarship Contest

Most Prolific Content Type NO DATA

Match.com

Page 57: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Fan Growth

823,500

824,000

824,500

825,000

825,500

826,000

826,500

827,000

827,500

828,000

828,500

829,000

1-Jun 8-Jun 15-

Jun

22-

Jun

29-

Jun

6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-

Aug

17-

Aug

24-

Aug

31-

Aug

Match.com had a growth rate of -0.13% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 827,425

New Fans -1,061

Match.com

Page 58: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Engagement

0

100

200

300

400

500

600

700

800

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Match.com had an engagement of 363 and the highest engagement was 678.

Match.com

Page 59: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Community Analysis

Match.com fans are mostly Older, Male and Single Match.com fans are largely from United States followed by Canada.

Fan Demographics Distribution of Fans

Match.com

52%

48%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K

United States

Canada

Nigeria

Philippines

Ghana

India

United Kingdom

Australia

Pakistan

Page 60: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0

1

2

3

4 Match.com posted a total of 68 Posts

between Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Match 12

MatchMade Scholarship Contest

10

Mariah Carey 7

PURCHASE NECESSARY

5

Entry 5

Match.com

Page 61: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

6%

94%

Brand Participation Brand Non Participation

100%

0%0%

Posititve Negative Neutral

Brand Posts - Engagement

Match.com responded to 4 conversations generated by the 68 Posts they published.

Match.com receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Match.com

Page 62: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Most Engaging Brand Posts

Match.com

Mon, Jun 8 at 10:03 AM EDT

We love our #LGBT members, and we believe that #LoveCantWait!

SHARE if you agree: http://atjo.es/2 ..

Engagement Score

Likes Comments Shares Sentiment

738 565 996 173 Positive

Tue, Aug 4 at 3:45 PM EDT

#QuoteOfTheDay

Tue, Aug 18 at 8:30 PM EDT

<3

Engagement Score

Likes Comments Shares Sentiment

692 802 365 375 Positive

Engagement Score

Likes Comments Shares Sentiment

678 535 1,047 37 Positive

Page 63: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0 10 20 30 40

0 100 200 300 400 500 600

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 100 200 300 400 500

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Match.com posts were Photos, and posts with Videos received the highest engagement.

Most of Match.com posts were published on Monday and posts on Tuesday received the highest engagement.

Brand Post Types Days of the Week

Match.com

Page 64: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0

10

20

30

40

50

60

70

1-Jun 8-Jun 15-

Jun

22-

Jun

29-

Jun

6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-

Aug

17-

Aug

24-

Aug

31-

Aug

Positive Neutral Negative Users posted a total of 3,425 Posts

between Jun 01, 2015 and Aug 31, 2015 on

Match.com's wall.

User Posts

Top keywords used in the Posts

Frequency

single 570

love 441

life 407

good 300

woman 299

Match.com

Page 65: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

2%

98%

Brand Participation Brand Non Participation

44%

9%

47%

Posititve Negative Neutral

User Posts - Engagement

Match.com responded to 56 conversations generated by the 3,425 Posts fans published.

Match.com appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Match.com

Page 66: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0 1

0 1

MatchMade

Scholarship Contest

New Match app

Partnership with MLB

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4

0 100 200 300 400

MatchMade

Scholarship Contest

New Match app

Partnership with MLB

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

No campaigns have posts during this period. Overall, MatchMade Scholarship Contest engaged the best out of the recent 3 campaigns run by Match.com.

Jun 01, 2015 - Aug 31, 2015 Entire Campaign

Match.com

Page 67: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Analysis of Chemistry Facebook Page

Jun 01, 2015 - Aug 31, 2015

Page 68: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

Chemistry

Fans 50,531

New Fans 5,645

Fan Growth 12.58%

Country United States

Demographics Mostly Older, Female and Single

Chemistry has 5,645 new Likes and an audience base of 50,531 fans who are mostly Older, Female and Single

Chemistry

Page 69: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Brand Overview

Posts

Brand User

Engagement Score 567 Total Fan Posts 520

Total Posts 40 Brand Response Rate 0.00%

Total Likes 2,396 Average Reply Time 0 sec

Total Comments 2,021 General Sentiment Positive

Total Shares 612

Chemistry had 40 new Posts, and their most recent campaign is #Firstdate.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign #SuccessSaturday

Least Engaging Content Type NO DATA Most Recent Campaign #Firstdate

Most Prolific Content Type NO DATA

Chemistry

Page 70: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Fan Growth

42,000

43,000

44,000

45,000

46,000

47,000

48,000

49,000

50,000

51,000

1-Jun 8-Jun 15-

Jun

22-

Jun

29-

Jun

6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-

Aug

17-

Aug

24-

Aug

31-

Aug

Chemistry had a growth rate of 12.58% between Jun 01, 2015 and Aug 31, 2015.

Total Fans 50,531

New Fans 5,645

Chemistry

Page 71: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Chemistry had an engagement of 567 and the highest engagement was 863.

Chemistry

Page 72: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Community Analysis

Chemistry fans are mostly Older, Female and Single Chemistry fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

Chemistry

48%

52%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5K 10K 15K 20K

India

United States

Pakistan

Philippines

United Kingdom

Indonesia

Nigeria

Malaysia

Canada

Page 73: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0

1

2 Chemistry posted a total of 40 Posts

between Jun 01, 2015 and Aug 31, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Love 3

reason 2

ex 2

trust 2

simple http://atjo.es/2RDB

1

Chemistry

Page 74: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0%

100%

Brand Participation Brand Non Participation

100%

0%0%

Posititve Negative Neutral

Brand Posts - Engagement

Chemistry responded to 0 conversations generated by the 40 Posts they published.

Chemistry receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Chemistry

Page 75: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

Most Engaging Brand Posts

Chemistry

Fri, Jul 3 at 8:00 PM EDT

Always happy with you...http://atjo.es/2Mlg

Engagement Score

Likes Comments Shares Sentiment

863 99 159 19 Positive

Wed, Jul 1 at 6:30 PM EDT

Love is weird...http://atjo.es/2Mlf

Wed, Jun 24 at 6:45 PM EDT

There's no reason not to try...http://atjo.es/2IbB

Engagement Score

Likes Comments Shares Sentiment

734 71 86 22 Positive

Engagement Score

Likes Comments Shares Sentiment

708 85 50 33 Positive

Page 76: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0 10 20 30 40 50

0 100 200 300 400 500 600

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Chemistry posts were Photos, and posts with Photos received the highest engagement.

Most of Chemistry posts were published on Monday and posts on Wednesday received the highest engagement.

Brand Post Types Days of the Week

Chemistry

Page 77: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0

2

4

6

8

10

12

14

16

1-Jun 8-Jun 15-

Jun

22-

Jun

29-

Jun

6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-

Aug

17-

Aug

24-

Aug

31-

Aug

Positive Neutral Negative Users posted a total of 520 Posts between

Jun 01, 2015 and Aug 31, 2015 on

Chemistry's wall.

User Posts

Top keywords used in the Posts

Frequency

single 108

life 85

serious relationship 82

love 80

someone 63

Chemistry

Page 78: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0%

100%

Brand Participation Brand Non Participation

45%

11%

44%

Posititve Negative Neutral

User Posts - Engagement

Chemistry responded to 0 conversations generated by the 520 Posts fans published.

Chemistry appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Chemistry

Page 79: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

0 1

0 1

#Firstdate

#SuccessSaturday

NO DATA

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 50 100 150

#Firstdate

#SuccessSaturday

NO DATA

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

No campaigns have posts during this period. Overall, #SuccessSaturday engaged the best out of the recent 3 campaigns run by Chemistry.

Jun 01, 2015 - Aug 31, 2015 Entire Campaign

Chemistry

Page 80: Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Facebook

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