dating sites and apps

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With the transition of dating business to the online sphere, entrepreneurial efforts in this niche of social networking have resulted in an array of opportunities for individuals around the world to achieve personal fulfilment by finding a partner or friend with similar values, interests and lifestyle. And they are ready to pay for the service rendered in a professional and convenient manner. As the reach of dating sites becomes global and the number of monetisation opportunities increases, providing a compelling online payments experience becomes one of the priorities. The amounts charged are usually not high, so different micropayments systems have come to prominence as the desired options to meet these requirements. Samantha_84 looking for friends EDIT PROFILE LOCATION PARTY FINDER MEET SINGLES Thomas Miles: Hey Samantha, it was really nice to chat with you last night... YOUR FEED John Wisley: Hey Samantha, it was really nice to chat with you last night... Upgrade Your Profile! PAY BY MOBILE DATING SITES AND APPS Monetisation solutions Infobip - Dating Sites And Apps 1

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Page 1: DATING SITES AND APPS

With the transition of dating business to the online sphere, entrepreneurial efforts in

this niche of social networking have resulted in an array of opportunities for individuals

around the world to achieve personal fulfilment by finding a partner or friend with similar

values, interests and lifestyle. And they are ready to pay for the service rendered in a

professional and convenient manner.

As the reach of dating sites becomes global and the number of monetisation opportunities

increases, providing a compelling online payments experience becomes one of the

priorities. The amounts charged are usually not high, so different micropayments systems

have come to prominence as the desired options to meet these requirements.

Samantha_84looking for friends

EDIT PROFILE

LOCATION

PARTY FINDER

MEET SINGLES

Thomas Miles:Hey Samantha, it was really nice to chat with you last night...

YOUR FEED

John Wisley:Hey Samantha, it was really nice to chat with you last night...

Upgrade Your Profile!

PAY BY MOBILE

DATING SITESAND APPSMonetisation solutions

Infobip - Dating Sites And Apps 1

Page 2: DATING SITES AND APPS

Mobile payments: Monetisation made easy Infobip’s mobile payments service Centili has been already chosen by several dating

services. It’s a simple and safe way for consumers to purchase online digital content and

services such as virtual coins, tokens or upgrades, charging the amount to their mobile

phone bill or deducting it from their prepaid balance.

With its global coverage, Centili allows dating service providers to offer a frictionless

payment option to all their users. This is especially efficient in emerging markets which

have high monetisation potential, but a low penetration of standard payment options, such

as credit cards. It is also a discreet payment method that protects the privacy of the end

user, serving the interests of consumers and dating service providers.

Fully supporting both one-time-payments and subscription models, with the Centili

Partner Panel, an intuitive web-based console for comprehensive service management,

and with the industry’s finest end user support service, Centili represents the perfect

solution for all players in the dating industry.

SubscriptionsPayments SubscriptionsPayments SubscriptionsPayments SubscriptionsPayments SubscriptionsPayments

PaymentWidget

PartnerPanel

Self-Care TechnicalDocs

Support MarketInsights

Web WAP Android Windows Phone Unified API

MNO MNOMNO MNO

Infobip - Dating Sites And Apps 2

Page 3: DATING SITES AND APPS

Purchasing flows The Centili mobile payments service works equally seamlessly on both web-based

platforms (desktop or mobile) and smartphone apps. The integration process is simple,

smoothly enabling the extension of market coverage in a fast and efficient way. The look

and feel of the payment screen is customisable, which adds to brand recognition of the

dating service. Here are some examples on the payment flows in different channels.

1. WEB FLOW

With the purchase completed, extra coins are added to the user account. The purchase is charged to the user’s mobile phone bill.

STEP 01

A user wants to purchase extra credits to unlock additional features or premium services offered by a dating portal.

Clicking the “Pay by mobile” button redirects them to the payment page.

In the first step, the user selects the desired package and enters their phone number into the web widget/payment form.

STEP 02

In the next step, the user receives the one time PIN code via SMS, which they enter into the payment widget/form. This way the purchase is authenticated and confirmed. The overall process takes less than 10 seconds.

Infobip - Dating Sites And Apps 3

Page 4: DATING SITES AND APPS

2. SMARTPHONE APPS (In-app payments flow)

Centili can be natively integrated in your Android or Windows Phone dating app thanks

to our in-house developed libraries. This is exceptionally convenient for the overall

user experience and conversion rate, since the end user benefits from a real one-tap

payment flow, the most intuitive and hassle-free one available. From the dating provider

side, the integration takes only a few minutes and is done only once. Complete service

management can be performed through the Centili Partner Panel, instantly propagating

all changes to the app through the library.

STEP 1

A user needs to purchase extra credits to unlock additional features or premium services offered by a dating portal.

Clicking PayByMobile button redirects them to a dialog box, displaying information about the payment.

STEP 2

Payment flow appears, displaying prices & payment instructions. User taps the "Yes" button to confirm payment.

STEP 3

Payment notification is being sent to server side component

STEP 4

Transaction is completed and application is triggered via the appropriate callback method, confirming a successful payment. User is charged to his mobile phone bill.

Upgrade Your Profile!

PAY BY MOBILE

Samantha_84looking for friends

Upgrade Your Profile!

PAY BY MOBILE

Samantha_84looking for friends

Please wait...

Upgrade Your Profile!

PAY BY MOBILE

Samantha_84looking for friends

Upgrade ProfileYou will see more friends and dates.

PAY: $5?The cost will be charged to your mobile phone bill

YES NO

Congrats! You now have Premium profile!

OK

Samantha_84looking for friends

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Infobip - Dating Sites And Apps 4

Page 5: DATING SITES AND APPS

Centili Plugins:Enable in-app payments for non-native apps If you used Unity, Cordova, Titanium, Sencha or Xamarin frameworks to build your dating

app, you will be able to add in-app payments in literally a few clicks.

Take our plugins for the framework you used, and copy-paste a couple of lines of code.

You get coverage, support, and a fully featured Centili Partner Panel to set price points,

monitor revenue and payouts etc.

Enable in-app payments for your app with even less resources and time. Benefit from an

easy, frictionless flow, which enables consumers to quickly purchase digital goods and

services via mobile phone.

How Professional Push Notifications Make Your App Stand Out: NEWS APPLICATION 6

Infobip’s mobile services create an ecosystem that brings benefits to all - developers, businesses, carriers, and most importantly - mobile users. Find out what you can do with Infobip API, coverage

of 800+ networks worldwide, and the industry’s best 24/7 tech support.

www.infobip.com • [email protected]

www.centili.com