App Stores and Browsers

Navigating the Pervasive Landscape of Native, Responsive Design and Hybrid Applications

Tom FreestoneSenior Developer / Software Architect

Brigham Young University

‘Would you tell me, please, which way I ought to go from here?'  -- Alice

Tom Freestone

• Tom Freestone has been a developer for nearly 20 years. Tom has led the portal and the Single Sign-On (SSO) efforts at BYU. In addition to his development work, Tom is an Adjunct Faculty member at Neumont University. Tom holds a BS and MS in Computer Science.

The Problem

• Multi-screeners

• Which screen do we use?

• Context

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

http://gamingshogun.com/2014/03/04/techsling-geek-holster-review/

How much is a lot?

• Leisure Timeo 90 % -- 4.4 hours per day

Computers Laptops Smart Phone Tablets TV

o 10 % Radio Newspapers Books Magazineshttp://torwars.com/multi-monitor-swtor-gaming-rig/

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

Device Usage Breakdown

http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

Which Device to use?

• Context is King.

• Context o TimeoGoalo Locationo State of Mind

http://image.slidesharecdn.com/context-is-king-20081014-slideshare-1224027331391319-8/95/slide-1-728.jpg?cb=1224132184

http://image.slidesharecdn.com/context-is-king-20081014-slideshare-1224027331391319-8/95/slide-1-728.jpg?cb=1224132184

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

Personal Computers

• Contexto Office / Homeo Task Orientedo Time and Focuso Serious, research, problem

solving state of mind

• Usageo 24% of daily media

interactions

• Motivationso Finding Information 40%o Keeping up to date 29%

http://2.bp.blogspot.com/_nQ8R-170d3c/SVTVBPXXMbI/AAAAAAAAAqc/LQmcFHZFHU8/s400/laptop-desktop.jpg

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

Smart Phones

• Contexto On the go / homeo Communicate / connecto Short bursts of timeo Need info quickly

• Usageo 38% of daily media

interaction

• Motivationo Communication 54%o Entertainment 33%

http://www.jetsetmag.com/newsroom/smartphone-gadgets-essential/

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

Tablet

• Contexto Home useo Entertainmento Have time to spareo Leisure

• Usageo 9% of our media

interactions

• Motivation o Entertainment 63%o Communication 32% http://www.phonedog.com/2013/10/17/have-

cheaper-tablets-overshadowed-more-expensive-ones/http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

Multi-screening

• CAS

• Using screens in tandem

http://vivaldipartners.com/blog/building-brands-in-a-multi-screen-world

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

Sequential Usage

• Moving from one device to another to accomplish a task

• Exampleo Student Homework

Notification via the phone Transitions to laptop to do reading and answer quiz questions

https://lh5.googleusercontent.com/1c8Ck5y8KLsVImLmRJpQrplKXPiNF4wevGpyDn-WhFlFvfG7zyMAr6AKL9DD4it_Zo_B4n0isQmq8ow2kQYgqZsp8KLRoaXNg1IQ-623g5paGqj9noQ

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

Simultaneous Usage

• Using more than one device at the same time for either related or unrelated activity

• Exampleo Laptop : Studying for an exam on a laptopo Looking up current conditions in the testing center

https://lh5.googleusercontent.com/1c8Ck5y8KLsVImLmRJpQrplKXPiNF4wevGpyDn-WhFlFvfG7zyMAr6AKL9DD4it_Zo_B4n0isQmq8ow2kQYgqZsp8KLRoaXNg1IQ-623g5paGqj9noQ

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

What do users do?

• 90% of the time users sequentially use multiple devices

• 98% occur in the same day

• Exampleo Emailing a link to self

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

How do we deal with multi-screening?

• Native

• WeboResponsive

• Hybrid

http://blog.sungardas.com/wp-content/uploads/2012/08/BYOD.jpg

Which is better? ... Depends

• User Experience

• Reach

• Return on Investment

• Time-to-market

• Discoverability

• User Analyticshttp://barnraisersllc.com/wp-content/uploads/2013/08/app-vs-mobile-web.png

Native: User Experience / Reach

• User Experienceo OS-Level widget callso Access hardware

nativelyo Difficult to multiscreen

• Reacho 50% mobile users are

smartphone userso 2013 usage increased

56.3%

http://www.compuware.com/en_us/application-performance-management/products/mobile-app-monitoring-free-edition.html

Native: Reach

http://blog.flurry.com/bid/90743/App-Engagement-The-Matrix-Reloaded

Native: ROI, Time-to-Market, Discoverability, User Analytics

• Return on Investmento Device Arms-race

• Time-to-Marketo App store

• Discoverabilityo App store

• User Analyticso App storeo Google/Adobe …

http://venturebeat.com/2012/09/10/on-eve-of-intels-developer-event-arm-argues-that-it-is-winning-the-mobile-race/

Responsive Web: User Experience, Reach

• User Experienceo Lots of examples

of good responsive design

• Reacho 7-8 billion internet

userso 1.2 billion mobile

internet users

http://carinico.com/2013/09/responsive-web-design-mobile-marketers/

Responsive Web: Return on Investment

Responsive Web: Time-to-Market, Discoverability, User Analytics

• Time-to-Marketo As fast your business

and release processes allow.

• Discoverabilityo SEO

• User Analyticso Lots of choiceso Understanding your

portals through numbers http://www.kaushik.net/avinash/google-analytics-is-re-launched-do-these-five-things-

first-in-v2/

Hybrid: User Experience, Reach, Return on Investment

• User Experienceo User can’t distinguish

where native and web begin and end

• Reacho Apps Stores + SEO

• Return on Investmento Keep existing web

applications + get into app stores

http://loyalty360.org/loyalty-today/article/mobile-web-and-mobile-apps-7-must-know-mobile-marketing-terms

Hybrid: Time-to-Market, Discoverability, User Analytics

• Time-to-Marketo Best and Worst of

both

• Discoverabilityo SEO + App Store

• User Analyticso Lots of options

https://www.indiegogo.com/projects/cualit-m-commerce

Where do we go from here?

• Depends …`Cheshire Puss,' she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. `Come, it's pleased so far,' thought Alice, and she went on. `Would you tell me, please, which way I ought to go from here?' 

`That depends a good deal on where you want to get to,' said the Cat. 

`I don't much care where--' said Alice. 

`Then it doesn't matter which way you go,' said the Cat. 

`--so long as I get SOMEWHERE,' Alice added as an explanation. 

`Oh, you're sure to do that,' said the Cat,

`if you only walk long enough.' 

(Alice in Wonderland, Lewis Carroll)

Let the Users Decide

• uPortal / uMobile

• Portal Contento 80/20

Mobile Firsto Multi-screen worldo Interactiono Context is still keyo Understand your audience

Faculty Staff Student

http://wcetblog.files.wordpress.com/2013/12/overwhelmed-by-devices-by-lukew-on-flickr-cropped.jpg

It is about choice(s)

• Not Mutual Exclusiveo Apps Store versus Web

• Portals have always been about personalization on the web

• Bring your own device adds more choices

http://www.onbile.com/info/wp-content/uploads/2014/04/mobile-app-versus-mobile-website.jpg

Questionshttp://www.drchaos.com/is-byod-a-fad-part-ii/

Additional Reading• The New Multi-Screen World Study• App

Stores and Browsers: Navigating the Pervasive Landscape of Native, Responsive Design and Hybrid Applications